First they've got to find you


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Getting Found Online/Search Engine Optimization
How easy is to find your web site online? Your web site is in competition with thousands of other web sites for search engine ranking. In this one hour webinar we’ll go over four simple strategies that will help you rise to the top. We’ll include some free tools that will help you assess and improve your standing.

Presented to the Minnesota Renewable Energy Marketplace (MNREM)

Published in: Technology
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First they've got to find you

  1. 1. First they’ve got to find you!<br />Ann Treacy <br /><br />
  2. 2. The Intro<br />About me<br />About search engines<br />Keywords<br />Links<br />Update<br />New rules<br />Assess your standing<br />
  3. 3. Search Engines Like:<br />Lots of repeated keywords on web page<br />Lots of good links to your web site<br />Regular updates<br />
  4. 4. What search engines don’t like…<br />
  5. 5. Keywords<br />
  6. 6. Focus on Keywords<br />Come up with 10 keyword phrases<br />Your name<br />Program names<br />Terms people use to find someone like you<br />Location if appropriate<br />Check popularity of terms<br /><br />
  7. 7. Don’t be afraid to shoot for 4-5 word phrases<br />Solar panels cold weather Minnesota<br />Wind power surplus sales<br />Radiant heating remodeling for apartments<br />Biofuel partners in Northern Minnesota<br />Renewable energy for cars driven only in town <br />
  8. 8. Use the Keywords<br />TITLES!<br />Graphics don’t count<br />Use text on pages<br />Have good 10-20 word description of yourself to share (Meta-Tags)<br />Use the footer! <br /><br />
  9. 9. Meta Tags<br />Descriptions Tags are valuable right now<br />Keywords Tags are less valuable now – but good to know<br />
  10. 10. Links<br />
  11. 11. Look at the Links<br />See who links to you<br />See who links to the competition<br />Ask people to link to you<br />Give them reason to link to you<br />
  12. 12. Location, location, location<br />Get listed in Google, Yahoo, Bing…<br />Complete profiles<br />Get reviews is applicable<br />See if you’re listed:<br /><br />
  13. 13. Not all links are good<br />Avoid…<br />Link farms<br />Duplicate content<br />Don’t waste time…<br />Link Exchanges<br />Unrelated sites<br />
  14. 14. Social Media Blitz<br />Start to blog, tweet, FB, video and link to your site<br />Be sure to consider and track social media<br />No time? Post comments on other blogs, videos, FB pages<br />Links from social media are gold!<br />Exchange content for a link.<br />
  15. 15. Update<br />
  16. 16. Fresh Content<br />Making even small changes will help<br />Making small changes that build your content are even better<br />Use keywords in changes<br />Best bang for homepage<br />Remember: no duplicate content!<br />
  17. 17. Rules:<br />
  18. 18. The Rules are Always Changing<br />Google Caffeine (Summer 2010) <br />Download speed matter<br />New content is valuable (Twitter)<br />Google Panda (Winter 2011) <br />Super strict on duplicate content<br />Meta tags back in favor (description)<br />
  19. 19. Assess your Ranking<br />
  20. 20. Check your Ranking<br /><br />
  21. 21. Recap…<br />Lots of repeated keywords on web page<br />Research popular terms<br />Add terms<br />Lots of links to your web site<br />Link campaign <br />Regular updates<br />Make small changes<br />
  22. 22. Questions?<br />If you have an interest in further training on SEO (search engine optimization) in your area, please let us know.<br /><br />