Serif vs. Sans Serif• Serif fonts: personal, humanistic characterThey “involve” readers with the body of thetext.• Sans Serif fonts: technical, impersonalcharacterThey lend authority to the text.
RecommendedSerif: large amounts of textSans Serif: headlines and labelsCOMBO!Arial bold: headlinesTimes New Roman Bold: body text
Specialized Fonts• Use basic fonts found on most computers:Arial Times New RomanTahoma Verdana Georgia• If the host computer doesn’t have the fontyou used, it will be replaced with itsdefault and the format will change.
Match the tone of your content• Times New Roman: conservative audiencesor serious messages• Verdana – Tahoma: technology topics orrelated to the future
Consistency is Key• Use no more than 2 or 3 fonts.• Use bold and italic typeface for emphasis.The text size shouldn’t be smallerthan 28 but not bigger than 36.
Mixed case• Normal upper and lower case isalways easier to read than allCAPITALS.
• Text color should contrast with thebackground.• Text color should contrast with thebackground.• Text color should contrast with thebackground.• Text color should contrast with thebackground.
There are exceptions to every rule.The key is learning when to break them.Good news…
Design templates• Each slide with the same custom look.• PPT provides a variety of designedtemplates with specific fonts, sizes, formsand colors.• You can create your own style and save itfor future use.
Hold the extras!• Use borders, boxes, lines, or arrows onlywhen needed.• Use transitions to add emphasis to create aflow.• Limit animation and sound effect.
Keep it simple• Don’t overuse effects or overcrowdedslides.FOCUS = CONTENT• Use the slides to illustrate your speech, notto replace your handouts.Be aware of your audience!
Use images…• To capture attention and clarify points.• In most cases, one image per slide andvary the location.• Take into account how the audience willperceive the images included in the PPT.