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MY FORMAL
PROPOSAL
TITLE OF MY
MAGAZINE
The title of my magazine is going to be ‘New
Found’ as I feel it is appropriate considering my
magazine is based around unsigned indie
bands/artists. There are few connotations that go
with ‘New Found’, it shows that the content within
the magazine is new and fresh and yet to be
touched by a high end recording label. My
magazine will give the bands/artists that feature in
the articles a chance to be seen and picked up by
those who sign new and upcoming bands/artists.
WHY I CHOSE THE
INDIE GENRE
I chose to focus on the indie genre because I
feel it has a wider audience than some of my
other choices of genre ( rockabilly, psychobilly)
and would reach a wider range of people
within my target audience. I also chose this
genre because I personally enjoy listening to it.
TARGET AUDIENCE
My target audience are male and females ages 16-19, they have
a certain image that is very recognisable and are very involved
with music themself. I have chosen to focus on both female and
male because that way I can appeal to a wider audience and get
more people interested in my magazine. The age range is from
16-19 because that is the age in which the majority of people are
most interested in buying music magazines and finding out about
new music and gigs.
INITIAL IDEAS ABOUT
MY FRONT COVER
For my front cover I would like one main image of an artist/band that will
be my main feature in my double page spread. My masthead will be at
the top of the cover taking up width of the page, the image will be behind
the masthead so the name of my magazine is visible and clear to read. At
the bottom of the page I will have a footer/banner where the audience
can see what else is included in the magazine. My coverlines will take up
the left hand side of the page with some near the top right to make sure I
am creating the magic ‘C’. The colours used will be bright but subtle and I
will stick to a colour scheme that will then run throughout the contents
page and double page spread. I want my cover to look clean and fresh
but approachable for my target audience.
INITIAL IDEAS ABOUT
MY CONTENTS PAGE
For my contents page I will follow the codes and conventions of a real
magazine, making sure I stick to the rule of 3’rds with one main image
taking up two columns and the majority of the left hand side,
accompanied by a few smaller images either at the bottom of the main
image or at the bottom right hand corner of the page. I will have my index
and page numbers taking up the right hand column, the text will follow
the same colour theme as the front cover with the same clean, fresh feel.
I will have an editors note situated at the bottom left hand corner, the rest
of the space will be taken up by mini summary of deals, competitions and
articles that will be in my magazine. My date, issue number and by line
will be next to the masthead and title which will be at the top of the page.
INITIAL IDEAS ABOUT
MY DOUBLE PAGE
SPREAD
For my double page spread I plan to have an interview based article with
one main image that takes up the (majority of the) first page. The image
will be one of the artist/band that are featured on the front cover, with the
second page full of text and a few additional images. Depending on the
pictures I would like them to be in black and white and presented as
though they are a photograph, this is to make it feel a little more personal
and informal for the audience. My text will be in three columns and start
with a drop cap that is a different font to the rest of my text. On the
bottom corer of the first page I will have the page number, date and
masthead in small type. I will place my by line at the bottom corner of the
second page, near the page number.
INITIAL IDEAS ABOUT
THE PHOTOGRAPHS
I want a range of different photographs, all with different shot types and
subject matters. My main image for the front cover, depending on
whether it is one of a band or artist, will be a medium/medium close up
which fills the whole page. The images for the contents page will be of
different things that feature within the rest of the magazine, using a range
of angles and shot types for each, so the audience don’t get bored of the
similar looking photographs.

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My formal proposal

  • 2. TITLE OF MY MAGAZINE The title of my magazine is going to be ‘New Found’ as I feel it is appropriate considering my magazine is based around unsigned indie bands/artists. There are few connotations that go with ‘New Found’, it shows that the content within the magazine is new and fresh and yet to be touched by a high end recording label. My magazine will give the bands/artists that feature in the articles a chance to be seen and picked up by those who sign new and upcoming bands/artists.
  • 3. WHY I CHOSE THE INDIE GENRE I chose to focus on the indie genre because I feel it has a wider audience than some of my other choices of genre ( rockabilly, psychobilly) and would reach a wider range of people within my target audience. I also chose this genre because I personally enjoy listening to it.
  • 4. TARGET AUDIENCE My target audience are male and females ages 16-19, they have a certain image that is very recognisable and are very involved with music themself. I have chosen to focus on both female and male because that way I can appeal to a wider audience and get more people interested in my magazine. The age range is from 16-19 because that is the age in which the majority of people are most interested in buying music magazines and finding out about new music and gigs.
  • 5. INITIAL IDEAS ABOUT MY FRONT COVER For my front cover I would like one main image of an artist/band that will be my main feature in my double page spread. My masthead will be at the top of the cover taking up width of the page, the image will be behind the masthead so the name of my magazine is visible and clear to read. At the bottom of the page I will have a footer/banner where the audience can see what else is included in the magazine. My coverlines will take up the left hand side of the page with some near the top right to make sure I am creating the magic ‘C’. The colours used will be bright but subtle and I will stick to a colour scheme that will then run throughout the contents page and double page spread. I want my cover to look clean and fresh but approachable for my target audience.
  • 6. INITIAL IDEAS ABOUT MY CONTENTS PAGE For my contents page I will follow the codes and conventions of a real magazine, making sure I stick to the rule of 3’rds with one main image taking up two columns and the majority of the left hand side, accompanied by a few smaller images either at the bottom of the main image or at the bottom right hand corner of the page. I will have my index and page numbers taking up the right hand column, the text will follow the same colour theme as the front cover with the same clean, fresh feel. I will have an editors note situated at the bottom left hand corner, the rest of the space will be taken up by mini summary of deals, competitions and articles that will be in my magazine. My date, issue number and by line will be next to the masthead and title which will be at the top of the page.
  • 7. INITIAL IDEAS ABOUT MY DOUBLE PAGE SPREAD For my double page spread I plan to have an interview based article with one main image that takes up the (majority of the) first page. The image will be one of the artist/band that are featured on the front cover, with the second page full of text and a few additional images. Depending on the pictures I would like them to be in black and white and presented as though they are a photograph, this is to make it feel a little more personal and informal for the audience. My text will be in three columns and start with a drop cap that is a different font to the rest of my text. On the bottom corer of the first page I will have the page number, date and masthead in small type. I will place my by line at the bottom corner of the second page, near the page number.
  • 8. INITIAL IDEAS ABOUT THE PHOTOGRAPHS I want a range of different photographs, all with different shot types and subject matters. My main image for the front cover, depending on whether it is one of a band or artist, will be a medium/medium close up which fills the whole page. The images for the contents page will be of different things that feature within the rest of the magazine, using a range of angles and shot types for each, so the audience don’t get bored of the similar looking photographs.