It's the start of a new project. You've got requirements, guidelines, data, research. Now what? Like an artist staring at a blank canvas, information architects often don't know where to begin. Instead of following a rigid methodology or waiting for the perfect idea to appear out of the blue, learn to continually invent new tools and techniques to foster real user experience innovation.
14. How can we
create an air
pressure pocket
around the
body?
15. How can we
create an air How can we
pressure pocket pressurize
around the the skin?
body?
16. How can we How can we
create an air design a
pressure pocket slimmer,
around the nimbler, sexier
body? space suit?
17.
18.
19.
20.
21.
22.
23.
24.
25.
26. Bad Designers!
1. Aesthetes
of
Style 2. Agents
of
Neutrality
Love the formal No room for personal
aspects of design expression in design!
Design for design’s sake Love systems, grids,
manuals, and
methodologies.
Every project is a
chance to win a design
award Technically-focused
(Nick Bell, Eye magazine)
27. Bad Designers!
1. UX designers 2. UX designers
who are too who aren’t
creative. creative enough.
28. Bad Designers!
1. UX designers 2. UX designers
who are too who aren’t
creative. creative enough.
38. Persona Classification
1. The Temporary Visitor
2. The Occasional Repeat Visitor
3. The New Subscriber
4. The Long-Term Subscriber
1. The Sports Fan
2. The Political Junkie
3. The Concerned Parent
4. The Well-Rounded Person
43. The Reinvention Imperitive: New Technologies
Why Reinvent the Wheel?
• Touch and Gesture
Interfaces
• Voice Recognition
• Image/Facial
Recognition and Motion
Capture
• Game Mechanics
44. Methodology
May June July August September
Scope
Define
Build
Deploy
57. The Mother of all Methods
• It combines site mapping, process flow logic, and
wireframming into a single entity
• It allows atomic-level interface modules to be modified
or replaced globally
• It is accessible via a web browser
• It can be printed
• It simulates the user experience via click-throughs from
page to page or feature to feature
• It permits extensive feature annotation for
programmers, bordering on functional specifications
• It is fast and fluid for the document creator
58.
59. Sketch “Resolution Spectrum”
Lo-Fidelity
• Gestures
• Words
• Whiteboard
• Pencil
• Sharpie
• Collage
• Low-Fidelity Schematics or Wireframe
• Hi-Fidelity Schematics or Wireframe
• Model, Comp, or Mock-up
• Functional Prototype
High-Fidelity
60. Sketch “Resolution Spectrum”
Lo-Fidelity
• Gestures
• Words
• Whiteboard
• Pencil
• Sharpie
• Collage
• Low-Fidelity Schematics or Wireframe
• Hi-Fidelity Schematics or Wireframe
• Model, Comp, or Mock-up
• Functional Prototype
High-Fidelity • The ACTUAL PRODUCT !
73. User Persona Flash Mob
• Gather user research (user interviews, market research,
stakeholder interviews)
74. User Persona Flash Mob
• Gather user research (user interviews, market research,
stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
type you come up with in a spreadsheet.
75. User Persona Flash Mob
• Gather user research (user interviews, market research,
stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
type you come up with in a spreadsheet.
• Create a “micro-persona” card for each user type, and
put them up on the wall.
76.
77.
78. User Persona Flash Mob
• Gather user research (user interviews, market research,
stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
type you come up with in a spreadsheet.
• Create a “micro-persona” card for each user type, and
put them up on the wall.
• Find patterns and larger groups among the user types.
Card-sort the personas.
79. User Persona Flash Mob
• Gather user research (user interviews, market research,
stakeholder interviews)
• Brainstorm user types. Don’t censor. Capture each user
type you come up with in a spreadsheet.
• Create a “micro-persona” card for each user type, and
put them up on the wall.
• Find patterns and larger groups among the user types.
Card-sort the personas.
• Define a smaller, more managable number of groups
based on the emergent patterns.
116. Things to try
• Designers, get involved in research. Researcher, get
involved in design.
• Plan to change your plan
• Think of your process as a story, one that you are
writing.
• Deliverables are for the design team, not for your client.
So invite the client into the design team.
• Throw away the templates!