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SXSW 13: Why Designers Should Care About Measuring Success
- Hello. #designms #sxsw
- Image credit: http://orangeberrydesign.com #designms #sxsw
- Hi #designms #sxsw
- Dick Fosbury #designms #sxsw
- Image credit: dazzleships.typepad.com #designms #sxsw
- WHY DESIGNERSSHOULD CAREABOUT MEASURINGSUCCESSAlfred Lui . SXSW Interactive 2013
- How do youknow this idea is going to work? #designms #sxsw
- Designers Love Change Businesses Thrive on Consistency
- Design as Strategic Function
- Between Pixel-Pushing &Disrupting Industries Strategy Execution IV I III II #designms #sxsw
- Between Pixel-Pushing &Disrupting Industries Strategy Execution IV I III II Crafting Aesthetics To provoke surprises and human desires. #designms #sxsw
- Between Pixel-Pushing &Disrupting Industries Strategy Execution IV I III IICrafting Strategy Crafting AestheticsTo determine what to make To provoke surprisesover short + long term. and human desires. #designms #sxsw
- Google“Apple Does It”PathPinterestSnapchatFacebookMintUberSquareZipCarTwitter #designms #sxsw
- Businesses’ Dilemma #designms #sxsw
- Our DilemmaIncredibly hard to prove the futureDesign means change, businessesthrive on consistencyCopying is not design #designms #sxsw
- RETOOLING FOR ANEW WORLD
- Creating a Breadcrumb of Proof Idea Solution Storytelling
- Creating a Breadcrumb of Proof Perceived Risks Idea Solution Storytelling
- Creating a Breadcrumb of Proof Perceived Risks Idea Solution Storytelling Incremental Proof
- Expanding our Vocabulary Desirable Feasible Viable #designms #sxsw
- Expanding our Vocabulary Desirable Feasible Viable Engaging Easy-to-use Functional Attractive Magical #designms #sxsw
- Expanding our Vocabulary Desirable Feasible Viable Engaging Prototype-able Easy-to-use Scalable Functional Distributable Attractive Magical #designms #sxsw
- Expanding our Vocabulary Desirable Feasible Viable Engaging Prototype-able Easy-to-use Functional Attractive Scalable Distributable ? Magical #designms #sxsw
- Measurement of Success is the interface between our disruptive ideas & the not-so-well-designed systems that we work within.Image credit: http://vi.sualize.us/anuncio_type_design_love_comic_sans_picture_qmJ.html #designms #sxsw
- Expanding our Vocabulary Desirable Feasible Viable #designms #sxsw
- Our New ToolsMove beyond story telling and createa breadcrumb of proofExpand our vocabulary to includemeasurement of success #designms #sxsw
- HOW WILL WE DO IT?
- 3Things #designms #sxsw
- 1Look Beyond The Brief #designms #sxsw
- #designms #sxsw
- Instagram #designms #sxsw
- “Instagram is ... a simplephoto-sharing tool thatallows you to snap picturesand easily post them to yourTwitter, Facebook, Tumblr,and Flickr...” #designms #sxsw
- #designms #sxsw
- 2Agree on Measurements Early and Expect New Ones #designms #sxsw
- ThreadlessImage credit: http://www.threadless.com
- Controversy as a MeasurementImage credit: http://www.threadless.com #designms #sxsw
- 3Testing Frequently, but Mind Your Methods #designms #sxsw
- Media Player #designms #sxsw
- SummaryWhy does this service exist?How does success look like to you? How willwe validate it?Are we optimizing for an existing behavior, orcreating new ones? #designms #sxsw
- Is LeanUX + Metrics BasedDesign a solution?• LeanUX has gained momentum and has a lot of potential, but I don’t think culturally we have caught up to it yet.• Local Maxima? Google’s 41 Shades of Blue? Ultimately this is not a matter of process, it is a matter of mind-set. #designms #sxsw
- A NEW JOURNEY
- This is not about Losing Our IntuitionImage credit: http://www.flickr.com/photos/grassvalleylarry/8218289132/ #designms #sxsw
- It Is About Us Having anExpanded Responsibility IV I III II #designms #sxsw
- Bruce Quande Debbie Brill #designms #sxsw
- A Higher Measure #designms #sxsw
- Problems That We Now Solve #designms #sxsw
- How do youknow this idea is going to work? #designms #sxsw
- THANK YOU
- Alfred Lui @connection76Image credit: http://orangeberrydesign.com #designms #sxsw
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