Dabur India launched a new milk shake product called Real Fruit Shakes under their Real brand on November 4, 2013. Real Fruit Shakes are being test marketed in Delhi and Punjab at price points of Rs. 25 for 200ml and Rs. 105 for 1 liter. The shakes contain 100% fruit juices and juices from fruits and vegetables. They are positioned as being more enjoyable and nutritious for kids.

1. Assignment
on
(Sell & Excel) Presented by
ASHUTOSH SHARMA

2. My product -
On 4th nov 2013 The FMCG company “DABUR INDIA LTD” announced
its foray into the packaged milk shake market with the launch of RÉAL
Fruit Shakes under the brand Real. This also marks brand Real
extending its fruit expertise into milk-based drinks.
the price of this product is 200 ml for Rs25 and 1 litre Rs 105.
This product is being test-marketed in Delhi and Punjab.

3. 100 per cent fruit juices and fruit-vegetable juices .
more enjoyable and nutritious for kids.
Cucumber juice helps to expel uric acid from the body.
Potassium and calcium found in spinach helps in regulating blood
pressure.

4. it is naturally fat free.
contain significant amounts of vitamins & minerals.
keep the digestive system in order.
fight infection and diseases.
It is packed in a six-layered Tetrapak packaging

5. it is provides the energy.
Real Fruit Shakes resolve the ‘taste and health.

6. Funshake
Flavored milk
chillz
Badam ,pineapple
Dzire milk shake

7. wholesaler
retailer
individual

8. we can prospecting in two ways.
(1) who have current demand for the product and can get substantial benefit through the acquisition of the
product. (Example- : wholesaler,retailer,individual)
(2) who have a need for the product or services in offer and have ability to buy them but need further persuasion.
(Example-: rural territory)
Cold canvassing
Friends and acquaintances
Centers of influence

9. clear understanding of the prospect.
To develop the call objectives.
Determination of customer benefits.
Benefit approach
Referral approach
Introductory approach

10. Attracting customer Attention
(A) understanding the customer’s mind.
(B) Influenced by customer’s choices and preferences.
Creating interest
(A) appreciates things of interest
(B) help to solve their problems
Organized presentation
flexible
helpful for new and experienced
sales people

11. Comparison method
Superior feature method
Assumptive close
handling pen and sign to order