A business plan for coconut chip company

1. Executive summary
Ever Green is an exciting startup company in the field of snack food industry, which is mainly
focusing on providing healthy and tasty snack food to the customs. Due to increasing healthy
consensus in customers have lead them to search for new product which are healthy and taster, on
behalf of this knowledge Ever green is try to develop new snacks which are good for the health
of our customer , Ever Green is now mainly focusing on producing coco chips which is produce
from coconut. Coconut chips, as any other chips, are a ready to eat snacks.
Coconut chips are made by slicing the meat of mature coconut, which is then dehydrated and then
dipped in osmotic medium like sugar syrup. The major characteristics of coconut chips are as
follows: Not fried in oil, Retains the natural flavor and nutrients present in coconut, Ready to eat
snacks. It is a 100% healthy snack.
Market
Ever Green targeted market is all over the world. Currently we are selling our product only in
Kerala to reduce initial capital. The combined number of potential consumer in Kerala exceed
24,800,000.The market research conducted by Ever Green shows that consumers are really
interested in buy the product.
Management
Ever Green is owned and managed by Mr.Anandhu B, Mr. Ananthu S, Mr.Ajesh R, Mr.Ashwin
CV and Mr.Shyam S Kumar. Ever Green is initially funded by the five partners. With continuous
brainstorming and hard work we have developed effective and efficient strategies in different
functional area to use limited resource carefully and grab the market to increase sales and thus
make profit.

2. GENERAL COMPANY DEESCRIPTION
Ever Green is a privately owned firm located at Kollam, Kerala .Ever Green was formed as a
partnership committed for production of natural and healthy food products. Currently the firm is
focus on developing different varieties of coconut products, mainly coconut chips of different
tastes.
Company name: EVER GREEN
Company type: Partnership (5 Members)
Product offered: Coconut chips
VISION
Our vision is to become a market leader by providing natural and good quality food product to
our customer to make them happier and healthier.
MISSION
Ever Green is a snack food producing company, providing natural and healthy food to the customer
by making mutual benefit to our suppliers and employees and to become one of the leading Food
producing company in India and abroad.
GOALS AND OBJECTIVES
Company Goals
 To provide the best quality, natural and healthy products at lowest price for the customer
 To explore the global market
 To start own manufacturing center
 To diversify the business
 To become a market leader in natural snack food products

3.  Short Term Objectives
 To minimize the working capital and cost of production.
 Market penetration.
 To build good relationship with distribution channel.
 To offer the best customer service.
Long Term Objectives
 Make use of the economy of scale.
 Introducing new product varieties.
 Increasing foreign market share.
 To offer the best customer service.
 To become the market leader in India and abroad
Key To success
The keys to success in this business are:
 Introducing new products to the market gaining first mover advantage
 Providing good quality and healthy food products
 Different varieties of same products offering different taste
 Marketing: either dealing with channel issues or barriers to entre or solving problem
with major advertising and promotion budget in order to penetrate our target market
 Management : product deliver on time, cost controlled ,market budgets management
 Situating controlled growth in order to manage start-up costs more efficiently
BUSINESS PHILOSOPHY
The company’s management philosophy is based on responsibility and mutual respect, while
encourage ownership of responsibility to help foster personal and professional growth .Ever Green
focus on productivity for growth and profitability, and respect for its customer and employees to
increase repeat and referral business while minimizing employee turnover. Additionally, the
company encourage employees to have fun by allowing creative independence and providing
professional challenges that are realistic, attainable and rewarding.

4. Start-up Summary
Our plan begins with a two month start-up period during which we will focus primarily on setting
up our production unite and developing our system designs, but also including initial marketing
work. Our start-up expenses for the first months will be used for further product development,
legal costs ,payroll, marketing and typical expenses associated with opening our production unite
.The founders will provide the first round of financing to launch the company production unit.
The founders will provide the first round of financing to launch the company.
Target market
Our initial market is in Kerala and in near future we will expand it nationally and later globally. In
the initial phase we are planning to penetrate into the market by utilizing more on the economic
models of advertising like magazines, posters, hoardings, etc.
Industry
The Ever Green is compete in the snack food industry along with the other major players in the
market who have achieved their target positioning successfully. Ever Green strive to acquire a
good position in the customer mind with its available capital resource.
Legal form of ownership
The firm is legally going to be registered under the Partnership Act. The capital will be shared by
the partners. The profits and loss will be shared by the partners on an equal ratio because each of
them contribute equally. This relation between parents arises out of a contract or an agreement.
The advantage we will receive by starting up as partnership firm include:-
 Easy Formation: As registration is not compulsory in the case of Partnership firm.
It can be formed without any legal formality and expenses. Thus they are simple and
economical to form and operate.
 Better Management: Business of a partnership firm is very well managed by all the
managers by all the partners as they take interest in the daily affairs of business
because of the ownership, profit and control.
 Sharing of Risk: In partnership every partner bear thee risk individually as it is easier
compare to sole proprietorship.

5. PRODUCT AND SERVICES
Ever Green is a snack food company which is producing healthy and taste snack food. At the
present Ever Green is only focusing in coconut chips which is made from coconut which is natural,
Ever Green is mainly focusing of getting customer food product which are healthier for their life.
Coconut chips
Of the more than 1500 species in the palm family of plants (palmaceae), the coconut palm is the
best known. A unique tree, with no really close relatives (it is the only member of the genus cocos),
it is considered to be one of the most useful trees in the world. A recent study reported 360
contemporary uses for this tree, half of which were for food. There are several Philippine proverbs
that demonstrate the usefulness of this species, like the one given below:
“If you could count the stars, then you could count all the ways the coconut serves us.”
Coconut meat is the rich white lining inside the shell of a coconut. Coconut meat can be juicy and
tender, or slightly thick and crunchy, to tough and fibrous depending on the growth of the nut or
how long the kernel has been stored.
Coconut chips, as any other chips, are a ready to eat snacks. Coconut chips are made by slicing the
meat of mature coconut, which is then dehydrated and then dipped in osmotic medium like sugar
syrup. The major characteristics of coconut chips are as follows
 Retains the natural flavor and nutrients present in coconut
 Ready to eat snacks
 Gluten free
 No cholesterol
 0g trans fat
 Good source of fiber
 No added oil
 No preservatives

6. Nutritional information of coconut chips:
SI. No Parameters Per 20 g
1 Fat 9.42g
2 Laurie acid 4.82g
3 Calcium 2.10mg
4 Fiber 1.93g
5 Iron 1.30mg
6 Cholesterol 0
There are mainly four flavors
 Toasted coconut chips
Ingredients: coconuts, cane sugar, sea salt
 Honey coconut chips
Ingredients: coconuts, cane sugar, honey, sea salt
 Chocolate coconut chips
Ingredients: coconuts, cane sugar, organic unsweetened cocoa
 Sweet & heat coconut chips
Ingredients: coconuts, cane sugar, sea salt, garlic powder, onion powder, ground
pepper, chili powder

7. Flow chart
DE husking
De shelling
Paring
Blanching
Draining
Slicing
Soaking In Osmotic Medium
Drying
Cooling
Packing
For 1 hour
For 5 hour

8. Processing method
De-Husking: De-Husking is done to remove the husk of the coconut.
De-shelling: In this process, the shell is removed without breaking the kernel.
Paring: It is done to remove the brown skin of the kernel to get coconut meat. It can be done with
the help of a machine or manually. Care should be taken to remove the test alone without affecting
the meat.
Blanching: The coconut meat is dipped in boiling water mixed with 0.05% potassium Meta bi-
sulphate for 15 minutes in a blanching machine. This helps in retaining white color of the coconut
meat.
Draining: It can be done with the help of a vibratory screener. This will remove the excess water
present in the blanched coconuts.
Slicing: It is done to reduce the size of coconut meat into very thin slices. It can be done with the
help of a slicer/peeler.
Osmotic dehydration: The coconut chips are then immersed in sugar solution of 50° brix for 1
hour. Different varieties of flavored coconut chips can be prepared by adding different types of
essences and masalas. In case of manufacture of flavored coconut chips, essence of flavors can be
added at this time. A little of salt is also added to the sugar solution. Agitation of the sugar solution
is required during osmotic dehydration.
Drain: The coconut chips are then spread over moisture absorbing paper to remove the excess
water.
Drying: Coconut chips are dried at a temperature of 70-80°C for 4-5 hours. In order to avoid
sticking onto the pan, gently agitate the chips during the process of drying for about 1 hour.
If the chips has to toasted, increase the temperature up to 90°C and dry until chips gets golden
color.
Cooling: Dried coconut chips are allowed to cool to room temperature.

9. Packing: Since the coconut chips are hygroscopic in nature, packing in metallized poly film or
aluminum foil laminated with LDPC film is preferred. This would help to maintain the color and
flavor of coconut chips up to six months period without affecting its nutritional and biochemical
properties. In order to increase the shelf life and to avoid breakage of chips during transportation,
nitrogen flushing is usually done in pouches.

10. MARKETING PLAN
Ever Green is mainly focusing on coconut chips, even though coconut chips been in the market
for than ten years it been never introduced into the market directly. And for the majority of the
costumer it is a new product, and this is the beginning of a new product with the potential for
explosive growth it is better to understand the market and the view of the customer.
MARKET RESEARCH
Market research is a key factor in maintaining competitiveness over competitors. Market research
provides important information to identify and analyses the market trend, need, market size and
competition
 Primary Market Research
 Research Methodology: Questionnaire
 Are of research :Kerala
 Sampling Design :Convenience Sampling
 Sample Size : 100
 Secondary Market Research
Secondary data are collected from the publishment and journals of Kerala state coconut
development board, journals of ICAR Indian Council of Agricultural Research and
Researches of Agri-business Incubator (ABI)

11. ECONOMICS
The current market for our product is Kerala. Considering the limited capital, our company decided
to launch our product on Kerala alone. Later expanding to further states of India
Thanks to a growing population and rising income levels, the Indian food sector has one of the
strongest growth fundamentals of any industry. For packaged snack foods these fundamentals are
complemented by two further growth drivers; convenience and the nation’s eating habits.
With smaller families leading busier urban lives, the time and resources for regular home cooking
are rapidly declining. At the same time longer working hours and lengthy commutes leave less
time for regular sit-down meals. Snack foods have been a long-time favorite in the Indian diet and
now packaged and branded variants of nankeen, sweets and wafers have become the natural
solution to the culinary cravings induced by the modern Indian lifestyle. The combination of these
factors is propelling the snack food sector toward a projected compound annual growth rate of
16% from 2015 to 2016.
Entry barriers
Every business units will face barriers for kitchen radar are;
 Limited capital:
Limited capital is one of the main problems faced by Ever Green.
 High marketing cost:
When introducing new product it need high promotion and a considerable amount should be spent
for market research. A huge amount should be spent on advertisement to make awareness about
the product.
 Consumer acceptance and brand recognition:
It takes time, effort and high cost to position the brand in the minds of consumers

12. How Ever Green overcome these barriers
Ever Green has taken effective measures to overcome the above mentioned barrios.
Partnership
Ever Green is formed out of partnership which makes easy fund raising.
Multiple suppliers
Even though Ever Green has one steady supplier we have contacted many suppliers in case of
emergency or price fluctuation.
Small target markets
As a start-up Ever Green focus only a small target group that is Kerala alone, but will expand to
different states in the near future.
Shipping costs
In order to reduce transportation cost our company has come up with a logistic strategy.
Strategy and Implementation Summary
Differentiate ourselves from rest of the market
As there is a number of competitors in snack food, Even though coconut chips are new to market
there is a chance of new entry, so in order to prevent such entry we made our product with high
quality and tastes of different variety
Build a relationship-oriented business
For clients such as our channel market resellers and suppliers relationships will be important. We
will become a revenue-generation partners for them. Not just a vendor, making these market
segmentation increasingly receptive to our offering by which we can diver good quality products
to our targeted customers.

13. Focus on target market
We need to focus our sale and market efforts strategically in order to succeed in our target market.
As a startup company, we believe the consumer’s market and channel sales will give us the
quickest launch and penetration while immediately generating revenues to sustain our company’s
growth and expansion into market.
Fulfill the promise
We can’t just market and sell our product, service and support, we must actually deliver as well.
CUSTOMERS
Our targeted customer are everyone from the age of 5 to above who like natural and healthy food
Age 5 and above
Gender Male and Female
location Kerala
Income level Any
Social class and occupation Any
Education Any
Growth potential
The company Ever Green has huge growth opportunities in different areas such as;
 Market expansion
The market reach could be expander nationally and globally
 Product diversification
New products could be introduced
 Technological advancements
New technology can be adopted to reduce cost and increase efficiency
 Own manufacturing and packaging plant
Starting own manufacturing plan will reduce cost and increase profit to the maximum

14. STRATEGY
PROMOTION STRATEGY
The targeted customers from the kids to the elders, we are mainly focusing through television,
newspaper, and magazine that creates impact on our targeted customers.
Mode of advertisement
Magazine: Vanitha
Circulation: 6, 31,373
Leadership: 18, 92,000
: Gruhalakshmi
Circulation: 4, 95,421
Leadership: 15, 85,000
Newspaper: Malayala Manorama
Circulation: 2,232,585 Daily
Mathrubhumi
Circulation: 1,458,796 Daily
Broachers: 10000 color broachers are to be distributes through newspaper agencies. This is the
cheapest and effective methods for advertisement
Promotional budgets
Promotion is always expensive yet it is one important factor that increase sales .our management
team has effectively come up promotional plans that strike thee target customer effectively at the
least cost. Since our customers are from kids to elders we should give importance to all type of
media, the allocation of media budget is 4, 00, 0000.This the total budget for first year of business

15. Pricing
The product is carefully priced providing the company with a high profit. It is priced in such a way
that the distributors get a good amount of profit. Doing so motivated the distributors (wholesaler
and retailer) to market and sell the product.
Product Price Quantity
Toasted coconut chips Rs.10
Rs.30
20g
30g
Honey coconut chips Rs.15
Rs.30
20g
30g
Chocolate coconut chips Rs.15
Rs.30
20g
30g
Sweet & heat coconut
chips
Rs.15
Rs.30
20g
30g
Packaging and Labeling
Product packing is another important element that attracts customer. We have designed effective
and attractive package not only to attract customer but also to reduce cost. Since the coconut chips
are hygroscopic in nature, packing in metallized poly film or aluminum foil laminated with LDPC
film is preferred. This would help to maintain the color and flavor of coconut chips up to six
months period without affecting its nutritional and biochemical properties. In order to increase the
shelf life and to avoid breakage of chips during transportation, nitrogen flushing is usually done in
pouches.

16. Distribution Channels
The channel members are the key elements of a business which connects the end-user and
company. We make sure that we maintain a healthier revelation with thee channel members. Once
the product reach the finished form, it will be labelled and moved to Wholesale suppliers. These
suppliers are not executive for our product but suppliers differ product from different manufacture
center to retail shops. We choose such distributors to reduce cost and increase accessibility

17. EVALUATING INTERNAL AND EXTRENAL FACTORS
Porters Five Factor Model
 Threat of substitution
 Chance of substitution
The chance for duplication is very high. Since there are no other producer in India
producing the coconut chips, the idea would trigger different competitors who are in
snack food production duplicate the product similar to Ever Green
 Rivalry among competing firms
 Few domestic competitors
Currently there are few competitors that has similar product
 Few small foreign competitors
There are few companies in foreign market who are producing similar products
 Buyer Power
 Large number of buyers
There are large number of buyers who are already ready to buy interested coconut
chips
 Buyers from all income levels
Since the product is cheap consumers from all income levels are ready to buy this
product
 New Entrants
 Thread of new manufactures
As this product has great potential in market there is a chance that other manufacture
can copy the product
 Supplier Power
 Large number of suppliers
The main raw material is coconut, and Kerala is one of the major producer of coconut so
there are a number of suppliers
 Less price sensitivity
Even if as supplier increases the price of raw materials it’s easy to find cheaper supplier

18. INTERNAL FACTOR EVALUATION
Strengths Weight Rating Weighted Score
Very few or no competitors .18 4 .72
Unique technology .13 3 .39
Lees labor required .20 3 .60
High quality .13 4 .52
Easy implementation .09 3 .27
Weakness
Less brand awareness .10 2 .2
High initial cost 0.9 1 .9
Initial market is small .08 1 .8
TOTAL 1 3.1
The Internal Factor Are Above Average
The internal factor are above average and it favor’s our business. In near future we’ll try our
best to improve the internal factors of our company

19. EXTERNL FACTOR EVALUATION
Opportunities weight Rating Weighted score
Go international .15 4 0.6
Reduce cost of production .25 4 1
Attain ISO standard .2 3 0.6
More brand awareness .2 3 0.6
Threats
Duplication of product .1 2 .2
Foreign product entry .1 2 .2
TOTAL 1 3.2
The Firm Has Favorable External Factor
The external factor support our firm and we make sure that we will utilize the best out of it.
We’ll sync with the external environment and make our business a success

20. Operation plan
Ever Green is in its birth stage so it should have careful and effective operational plan that could
nourish the organization and its growth. Due to the limitation in capital and timeframe the
organization has come with an operational plan that could use existing capital and efficiently.
Production
Ever Green first product will be coconut chips, during the first year our company is planning to
produce a total of 750000 units. Our production unit will have a capacity of processing 100 Kg
about 2500 unit per day
Production technique
Coconut chips, as any other chips, are a ready to eat snacks. Coconut chips are made by slicing the
meat of mature coconut, which is then dehydrated and then dipped in osmotic medium like sugar
syrup.
Quality control
All the beaches are checked by our processional to make sure that our production unite is holding
and maintaining the standard, quality control is an import part In order to keep thee quality and
standard of the product.
Customer service
Ever Green will have a full time working costumer service in ordered to maintain a good
communication between the customers and the firm, through which customer can give their
complaints and suggestions.
Inventory control
We have created a good network of suppliers and distributers, the raw materials are really small in
size and occupy very little space reducing storage cost. There is a well maintained distribution
system so that the finished good are reaching to the wholesaler and retailer at the right time.

21. Product development
Ever Green at present only focusing on coconut chips, we are developing new flavor to these
coconut chips, and also as the part of product diversification Ever Green is trying to add other
products to the product line which are natural and healthier.
Location
The location of the plant is at Kollam, the reason for choosing the place is due to the availability
of Hugh amount of raw material at low price, and also it is providing good transportation facility.
Physical requirements
Land: 10 cent
Building: 1000 Sq. feet
Preprocessing area : 300 Sq. feet
Processing area : 300 Sq. feet
Finished good storage: 200 Sq. feet
Office room and utility: 300 Sq. feet
Office requirements
Telephone and internet Accessibility
Room for 10 employee

22. Legal environment
At first the business should be registered under Indian partnership act 1932.
Signage and Customer Notices
Licensing Registration and Health and Sanitary Permits
The product also need transportation permits
Personal
Our organization currently needs 10 skilled employees including company partners. The working
hours will be 8am to 6pm.
Suppliers
The organization has 4 suppliers, as there is a Hugh availability of raw material in Kollam, the
suppliers can be changed according to the needs which will give an advantage for our company
over the supplier
Credit polices
Ever Green doesn’t sell goods on credit instead we increased the profit margin to wholesalers.
SI. No Designation Number
1 Plant manager 1
2 Admin. Cum sales manager 1
3 Plant supervisor 1
4 Plant labors (per day) 7

23. Management and organization
Ever Green will be slow to hire new people, and very loyal to those who are hired. We believe our
employees will be our greatest asset, and therefore, as we increased personnel, we will be looking
only for individuals whose experience, skills, contacts and expertise will help foster the
development and growth of our company. While there is a temptation to hire inexpensive personnel
in order to further control costs, our philosophy is that there is a better rate of return in hiring more
experienced personnel with expertise in areas we need, so they can immediately contribute to
helping attain or exceed the company’s goals and objectives.
Initially, Ever Green’s day-to-day operations will e managed by its founders, who prefer a close,
hands-on-approach to all aspects of their business. As the company grows, we will be adding
accomplished executive management at various levels in order to manage our growth with
expertise in the areas most needed. Ever Green is a small company with a minimum command
hierarchy and a maximum of community spirit and co-operation. Once profitable, we intent on
donating a small percentage of proceeds to charitable cause that are within our target market(s),
both as a measure of good will and as added marketing leg. Despite the small size of the company,
our business practices are centered on implementing our goals, never losing sight of profitability
objectives and rate of return for our investor/partner(s).
Management team
Mr.Anandhu B and Mr.Ajesh R both from a well named business family their strength include the
ability to understand a wide range of business profiles, practices and market they will be heading
the overall management of the company .Mr. .Ananthu S who has been having a great experience
in foreign market and he is connected with different suppliers both domestic and foreign suppliers.
Mr.Ashwin CV and Mr.Shyam S Kumar both of them having a great experience in the field of
marketing they deals with logistic and marketing of the product ,the superior strength and skill in
developing and managing successful sales forces as well as locating and developing untapped
market niches in numerous and diverse industry

24. Company ownership
Ever Green is owned and operated by its founders Mr.Anandhu B, Mr. Ananthu S, Mr.Ajesh R,
Mr.Ashwin CV and Mr.Shyam S Kumar. We are currently in search of an investor/partner(s) who
will bring more to Ever Green than just financing. The ideal investor/partner(s) we are seeking
should bring expertise in the areas of legal, financial and international regulatory issues, as a
portion of our target market(s) will be international in scope in the near future. The
investor/partner(s) will be receive an equity position in the company and sit o the board of
directors.
Personnel plan
Immediate personnel plans call for a minimum of three, to a maximum of five employees for the
first year, unless unforeseen sales growth dictates the absolute need for additional personnel. After
the first year, we anticipate the need for additional personnel in the areas of office management
and human resources, experienced technical sales professionals and financial and technical
operations. We may hire these addition personnel on a part-time basis, and move into full time
positions as warranted by the company’s growth.

25. Financial Plan
PROJECTED PROFIT AND LOSS
The profit and loss table, below shows our projected sale, cost of sale and operation expense
for the first year. The sale and marketing expenses are high, our research (from secondary data)
indicate these approximate spending levels will be necessary for launching such a new and
unique product successfully.
Trading Profit And Loss Account
Particular Amount Particular Amount
Purchase(2470000) 2470000 Sales 9204800
Less returns(100000) 100000 Closing stock 120000
2370000
Carriage inwards 22000
Wages 92000
Gross profit 6840800
9324800 9324800
Carriage outwards 15000 Gross profit 6840800
Preliminary expenses 75000 Discount earned 2000
Power and fuel 100000 Interest earned 1500
Civil expenses 200000
Advertisement 400000
Discount 7000
Miscellaneous expenses 5000
Repair /maintenance
(vechicle-2000 machine-
7000)
9000
Net profit 6033300
6844300 6844300

26. Balance Sheet
Liabilities Amount Asset Amount
Capital(each 7 lakh) 300000 Plant and machine 940000
Add:- net profit 6033300 Building 1000000
9033300 Land 2000000
Less drawings 1000000 Vehicle 600000
8033300 Cash in hand 1000000
Outstanding
expenses
1700 Cash at bank 220000
Investment 100000
Closing stock 120000
Prepaid expenses 20000
Bills receivable 3000
Inventories 32000
TOTAL 8035000 TOTAL 8035000

27. Questionnaire
Ever Green is a newly formed healthy snack food company producing snack food which are 100%
natural. We are now focusing to introduce a coconut based COCO chips which are purely made from
coconut. Kindly provide your valuable information to help us improve.
1. Name (optional)
2. Marital status: Single/Married
3. Have you ever heard about this product?
YES NO
4. Are you interested to buy and try this product?
YES NO
5. What is your expecting price?
Rs________
6. What are other similar product you used before? If yes name it
------------------------------------------------------------------------------------------------------------------------------------------
7. This product, according to you view -
Is fit to be launched.
Needs considerable modifications and refinement before it is launched.
8. Based on the description of the product, how would you rate it on the following parameters?
Excellent Good Average Poor Very poor
Uniqueness
Quality
Utility
Value-in-use
Visual appeal
9. How do you think this product compares with the other brands available in the market in terms of
meeting your requirement?
There doesn't appear to be any significant difference between this one and the other brands.
This product appears to be a huge improvement over the ones currently available in the market.
10. Will you suggest this product to your friend and family?
YES NO

28. 1.1 Have you ever heard about this product?
Particular No of Responses percentage
Yes 4 4%
No 96 96%
Interpretation:
From the study conducted it was clear 96% of the people were not aware of the
product only 4% of the people were aware of the product
4%
96%
yes no

29. 1.2 Are you interested to buy and try this product?
Particular No of Responses percentage
Yes 100 100%
No 0 0%
Interpretation:
From the study conducted it was clear almost all the people were interested to buy
and try this product
100%
0%
yes no

30. 1.3 What is your expecting price?
Particular No of Responses percentage
Rs. 10 47 42%
Above Rs. 15 38 38%
Rs. 20 and above 15 15%
Interpretation:
From the study conducted it was clear 47% of the people expected a rice of Rs.10, 38%
above 15 and 15% of the people expected the price above 20
47%
38%
15%
rs. 10 above rs.15 rs. 20 and above

31. 1.4 Peoples view towards the product
Particular No of Responses percentage
Is fit to be launched 93 93%
Needs considerable modifications and
refinement before it is launched
7 7%
Interpretation:
From the study conducted it was clear 93% of the people agree that the product is fit
to launch, but only 7% disagree with it
93%
7%
No of Responses
Is fit to be launched Needs considerable modifications and refinement before it is launched

32. 1.5 Rating of the product based on the following parameters
Excellent Good Average Poor Very poor
Uniqueness 82 12 6 0 0
Quality 80 13 7 0 0
Utility 56 20 24 0 0
Value-in-use 40 31 20 8 0
Visual appeal 93 5 2 0 0
Interpretation:
From the study conducted it was clear
A) 82% agree uniqueness of the product as excellent, 12% as good and 6% as average.
B) 80% agree quality of the product as excellent, 13% as good and 7% as average.
C) 56% agree utility of the product as excellent, 20% as good as 24% as average.
D) 40% agree value in use of the product as excellent ,31% as good ,20% as average ,8% as
poor
E) 93% agree the product has an excellent visual appeal,5%as good and 2% as average
82 80
56
40
93
12 13
20
31
56 7
24
20
2
8
UNIQUE NE S S QUA LIT Y UT ILIT Y VA LUE - I N- US E VIS UA L A P P E A L
CHART TITLE
Excellent Good Average Poor Very poor

33. 1.6 The product compares with the other brands available in the market in
Particular No of Responses percentage
Product appears to be a huge
improvement over the ones
currently available in the market.
97 97%
Doesn’t appear to be any
significant difference between this
one and the other brands.
3 3%
Interpretation:
From the study conducted it was clear at 97% of the people agree Product appears to be a huge
improvement over the ones currently available in the market and only 3% says Doesn’t appear
any significant difference between this one and the other brands
97%
3%
No of Responses
Product appears to be a huge improvement over the ones currently available in the market.
Doesn’t appear to be any significant difference between this one and the other brands.

34. 1.7 Suggest this product to your friend and family
Particular No of Responses percentage
Yes 100 100%
No 0 0%
Interpretation:
All most 100% people agree that they will recommend the product to their friends and family
No of Responses
Yes NO

35. MARKET FEASIBILITY CONSOLIDATION
From the study conducted by Ever Green we were able understand the market condition and our
product feasibility of our product in the market.
 From the study conducted it was clear about 96% of the people were not aware of the
product only 4% of the people were aware of the product, and all of them were interested
to buy and try the product ,which means that people are interested in buying the product
,if our product is introduced into the market we will get the attention of the targeted
customer
 Most of the people ,about 47% percent excepted the price to be Rs.10 and 38% of the
people expect the price to be Rs.15 and above and only 15% people expect the price to be
Rs.20 or above as our product price range start from Rs.10 to Rs.30 we are able to satisfy
all category of peoples expected price
 93% of the people agree that the product is fit to launch and only 7% of the people said
that modification and refinement before the launch, that means people are ready to accept
our product
 Based on the parameters such as uniqueness ,quality, utility ,value-in-use, visual appeal
82% agree uniqueness of the product as excellent, 12% as good and 6% as average.
80% agree quality of the product as excellent, 13% as good and 7% as average.
56% agree utility of the product as excellent, 20% as good as 24% as average.
40% agree value in use of the product as excellent, 31% as good, 20% as average, 8% as
poor
93% agree the product has an excellent visual appeal, 5%as good and 2% as average
Form the above data we were able to confirm that the people are highly satisfied with the
product.
 By comparing our product to the other brands which are producing similar kind of snack
97% of the people are conforming that Product appears to be a huge improvement over the
ones currently available in the market. And only 3% disagrees.
 All most all 100% of the people agree that they will suggest the product to their friends and
family
From the study we can clearly understand that our product will be a Hugh success in the market,
majority of the customers are interested in the product and are willing to buy and try the
product, the price range is flexible for all range of customers, and all are satisfied with Quality
and utility of the product.