Bingo is a snack brand launched by ITC in 2007 that offers a wide range of salted snacks. It currently has 4 sub-brands in its portfolio: Bingo! Yumitos, Bingo! Mad Angles, Bingo! Tedhe Medhe, and Bingo! Tangles. The brand targets mass markets including children, college students, and household wives with its affordable yet premium quality snacks. Its positioning focuses on fun, excitement, and mass appeal to compete with similar mass-produced snack brands.