mts m blaze

1. ASSIGNMENT
ON
SALES MANAGEMENT
MTS MBLAZE

2. Slide Title
Badlo life ka plan
Congestion free mobile network…..

3. History
Sistema Shyam TeleServices Limited (SSTL), also
known as Mobile TeleSystems and commonly
referred to by the abbreviation MTS.
• MTS is the Indian subdivision
of Russian MobileTeleSystems
telecommunication company headquartered
in New Delhi, India.
• It provides wireless voice,broadband Internet,
messaging and data services in India.
• MTS India is a subsidiary of Russian
conglomerate Sistema and operates across India
with over 16 million customers as on 2012.

4. management
• Andrei Dubovskov
President, Chief Executive Officer, Chairman of the Executive
Board
• Alexey Kornya
Vice President, Chief Financial Officer, Member of the
Executive Board
• Michael Hecker
Vice President, Strategy and Corporate Development,
Member of the Executive Board
• Vasyl Latsanych
Vice President, Marketing, Member of the Executive Board
• Andrei Ushatskiy
Vice President, Chief Technology Officer, Member of the
Executive Board
• Vadim Savchenko
Vice President, Sales and Customer Service, Member of the
Executive Board

5. Cont…
• Frederic Vanoosthuyze
Vice President, Information Technology,
Member of the Executive Board
• Ruslan Ibragimov
Vice President, Corporate and Legal
Matters, Member of the Executive Board
• Ivan Zolochevskiy
CEO/General Director MTS Ukraine,
Member of the Executive Board
• Valery Shorzhin
Director, Procurement Management

6. size
• they are operating across India with over 16
million customers.
• they have a total national subscriber base
of 14.88 million.
• Currently the company has about 1,500
employees in India.
• they are planning to have 5,000-6,000
people by the end of June 2010.
• They are also planning to hire new directors
to increase our focus in the (Indian) market.

7. location
• Delhi (headquarters)
• Gujrat
• Karnataka
• Kerala
• Kolkata
• Rajasthan
• Tamilnadu
• Utterpradesh (west uttarkand)
• West bangal( sikkam,andaman nikobar)

8. Feature of the product
• Mblaze is their CDMA based high speed
mobile broadband service offered in
India.
• The services download speeds of “upto
3.1MBps” and upload speed of “upto
1.8 MBps”.

9. Benefits of mts membership
• Discount on job posting at the MTS
Career Web page.
• Scholarships exclusively for MTS student
members
• Opportunities to network with other
professionals in your area.
• Calling feature value packages

10. Styles / Varieties

11. Origin (country)
“ India”

12. USP / differentiation
• Top 100 Most Powerful Brands.
• World Communications Awards 2008
• GSMA 13th Annual Global Mobile
Awards.
Attractive offer
“National Telecom
Award”.
The award is
recognition of MTS
establishing itself
as a strong
challenger brand
in the market..

13. competitors
other competitors

14. Market mix
• Low price cost
• Good consumer base.
• Innovative strategy.
• Advanced Technology
• Value

15. Market share of all the companies

16. Segmentation
MASS MARKET-
(mass production, mass distributions, )
Mass promotions- one product to all
buyers
TARGET CUSTOMER
especially targeted at youth.
Because they believe that staying logged
on opens up a world of opportunities for
them,

17. Conclusion
• MTS is a multinational corporation of a
new type, based in a high-growth
emerging market and simultaneously
entering other developing markets with
a unified brand. Having been recognized
internationally for corporate governance
and transparency, MTS is not only a
leading Russian blue-chip company, but
a truly global organization