Aquent/American Marketing Association (AMA) Webcast presented by Matthew T. Grant of Aquent on September 25, 2008.

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2. Careers in Marketing: Flux, Flexibility,
and the Future
presented by
Matthew T. Grant, PhD

3. Matthew T. Grant, PhD
Aquent’s Minister of Enlightenment

4. Aquent: a staffing firm specializing in marketing and
design
20+ years supporting marketing and design organizations
Our customers are industry leaders
90 of the Fortune 100
2/3 of the Fortune 500
Other Services
Consulting
Training
Outsourcing
Translation
Offices to help you wherever you are
Nearly 70 offices in 17 countries
40 offices in major metros across North America
Contact us
aquent.com
877 227 8368

5. Temporary Marketers?

6. The Big Picture

7. All is Flux
HERACLITUS - 535–475 BC

8. All is Flex(ible)

9. All Roads Lead to the Future

10. Marketing Present resembles Marketing Past

11. This is a Revolution, People!

12. The Reveal

13. Ongoing and Radical Convergence of Marketing and IT

14. Project-Based Careers

15. You Are Your Network

16. Learn to Survive

17. Convergence of Marketing and IT

18. The State of Shopping

19. Data Rich Environments

20. Marketing, Meet Operations
A Sample Illustrative Job Description
• Marketing Operations Manager
This individual will assist in the management of the marketing
operations of our portfolio companies, working closely with the
Creative Director and CEO in developing and effecting the strategies
for our portfolio companies.

21. Data Management is Job #1
Drilling Down on the Same Description
• Data Management: Manage and optimize existing data integrity
controls; develop new procedures as the business expands;
contribute to selection/implementation of new technology as related to
marketing data
• Reporting: Identify key metrics and determine how to extract them
from the data; develop reports and reporting procedures with
technology partners to highlight these metrics
• Follow-up Campaign Management: Manage operations of existing
direct mail, email, telephone and SMS follow-up campaigns; drive
development of next-generation follow-up that the business can grow
into

22. The Future Belongs to Marketing Technology

23. Get Your Nerd On

24. Heard of “Social Shopping”?

25. Is On-line Video in the Mix?

26. Is Customer Service the New PR?

27. The Project-Based Career

28. What Marketing Organizations Want

29. Technical Know-How
Online Marketing Coordinator Job Description:
• Manage e-mail campaign process including HTML setup, testing,
deployment, and monitoring of email delivery using a mass email
broadcast tool.
• Assist with the development of email strategies, segmentation
recommendations, and email test plan design.
• Manage reports to monitor, analyze and optimize email campaign
performance on a daily, weekly, monthly and seasonal basis.
• Analyze site performance and create reports using Omniture.
• Monitor competition and current email trends/statistics for
comparison.

30. More from Less
One ASSISTANT Online Services Marketing Manager is responsible for:
1. Leading the implementation ... including requirements definition and
project level business insights throughout the life cycle of the project.
2. Design, manage and track ...
3. Analyzing the effectiveness of the customer experience ... and
ensuring the implementation of enhancements to optimize this
experience.
4. Promoting the value of online service to all stakeholders... developing
and maintaining effective relationships with these parties, as well as
external partners.
5. Promoting consistency between the various online service
capabilities, as well as with other related applications and other direct
channel capabilities.

31. What Marketers Want

32. Challenging Opportunities

33. Freedom of Choice

34. Impermanent Placement

35. You Are Your Network

36. More Ways Than Ever To...

37. You Can’t Work Without a Net(work)

38. The Skills to Pay the Bills

39. Learn to Earn

40. You’ll Manage (Projects)

41. In Conclusion

42. Looking Ahead: Look Out!
1. Anticipate
2. Experiment
3. Adapt

43. I Appreciate Your Attention

44. Photo Credits
Thanks to the following Creative Commonistas of Flickr:
LabGP: http://flickr.com/photos/labgp/528382389/
Pinguino: http://flickr.com/photos/pinguino/2862231080/
Helios89: http://flickr.com/photos/helios89/2542370168/
DodgeChallenger: http://flickr.com/photos/dodgechallenger1/2246952618/
howieluvzus: http://flickr.com/photos/48352971@N00/66579313/
wilderdom: http://flickr.com/photos/wilderdom/87704517/
flickrized: http://flickr.com/photos/pikmin/2359515837/
luc legay: http://flickr.com/photos/luc/1804295568/
Wesley Fryer: http://flickr.com/photos/wfryer/2516648940/
jpockele: http://flickr.com/photos/jpockele/216334845/
pingnews.com: http://flickr.com/photos/pingnews/411777678/
pocketwiley: http://flickr.com/photos/pocketwiley/2429619756/
Marco Gomes: http://flickr.com/photos/marcogomes/1443231413/

45. Photo Credits (cont.)
Thanks to the following Creative Commonistas of Flickr:
richardmasoner: http://flickr.com/photos/bike/666981776/
jonrawlinson: http://flickr.com/photos/london/318551196/
Matt Watts: http://flickr.com/photos/blackthought/15255825/
pingnews.com: http://flickr.com/photos/pingnews/146672616/
Tracy O: http://flickr.com/photos/tracy_olson/61056391/
exfordy: http://flickr.com/photos/exfordy/1183633621/
Spigoo: http://flickr.com/photos/spigoo/2494268/
The Sun Hums: http://flickr.com/photos/thesunhums/469443746/
apenny: http://flickr.com/photos/angelapenny/103892386/
frankh: http://flickr.com/photos/f-r-a-n-k/2124626786/
Geordie Mott: http://flickr.com/photos/woodenshoephotography/277269282/
andyket: http://flickr.com/photos/andreas/1579814896/
Orin Optiglot: http://flickr.com/photos/orinrobertjohn/239595034/

46. Thank You!
Contact us
Aquent
aquent.com
877 227 8368