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B2B Marketing: Get ready for the 2020s
Can you keep pace with rapidly changing needs?
Ways of doing
Business
have changed
24/7 INTERNET
WORK ANYWHERE
PORTALS & ECOMMERCE
OUTBOUND → INBOUND
PUSH → PULL
International
Markets
are changing
GLOBALISATION
TERMS OF TRADE
COMPETITION
REGULATION
TRANSPARENT INFO.
Services
are as
important as
Products
CONSULTING
CUSTOM DESIGN
TURNKEY
ACCEPTANCE TESTING
USER TRAINING
PREVENTIVE MAINTENANCE
Technology
accelerates
change
DIGITALISATION
INDUSTRY 4.0
INTEGRATION
INTERNET OF THINGS
BIG DATA
ANALYTICS & A.I.
... and the
Impact
of Change
is increasing
TECHNOLOGY
MARKETS
REGULATIONS
FINANCE
EMPLOYMENT
What
Marketing
Capabilities
do you need
for the 2020s?
You need:
to set the
Strategic
Direction
TIGHT FOCUS
PRIORITISE GOALS
FLEXIBLE PLANNING
You need:
to reduce
Time
to Market
SMALL SCOPE [MVP]
FAST EXECUTION
MEASURE & LEARN
You need:
to design for
Return on
Innovation
MANAGE INNOVATION
LEVERAGE SMALL BUDGETS
DESIGN FOR ROI
Strategic Direction
align marketing goals to Business Objectives
compare todays status with the Future Destination
focus resources on critical Processes
break major projects into Components
identify options and Set Priorities
Rapid Execution
reduce the Time-to-Market
simplify marketing Planning and repeat often
practice smooth co-ordination of marketing Teamwork
increase the frequency of marketing Reporting
gain insights and optimise marketing Processes
Return on Innovation
respond quickly to market Opportunities
identify projects that are significantly Different
re-allocate resources to maximise Output
close the loop and gain Insights
communicate results to your Stakeholders
How will you
build the
Marketing
Capabilities
you need ?
by working harder and faster?

Standard
Method
by increasing manpower?

Standard
Method
by introducing new technology?

Standard
Method
Continuing with
the same old
methods
just gets you
more of the
same result
To get
different results
from the
same resources
you need
different
ideas & methods
“You have to skate
where the puck is
going to be …”
“…because you
MISS
100%
of the shots
you can’t take.”
Three Questions for B2B Marketers
Which direction is your market moving - and how fast?
What capabilities must you develop long-term to keep pace?
What are you doing this Quarter to meet those future needs?
Who can help you
define & build the
B2B Marketing
Capabilities
you need
for the 2020s?
Andrew Sanderson
+49 6223 9729 807
Next Steps
Marketing Directors and CMOs are invited to share ideas
& explore opportunities for collaboration:
▪ 1 hour, phone / remote with screenshare
▪ Please call +49 160 9346 3401 to make your reservation
Ansaco
Marketing Consulting
for B2B
Carl-Beck-Strasse 60,
D-69151 Neckargemünd
Ansprechspartner:
Andrew Sanderson
Mobile: +49 160 9346 3401
COPYRIGHT © ANSACO 2019

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