2. What is
Translation ?
Types of
Translation
Translation in
Advertisements
Translation in
Songs
Translation of
Our National
Anthem
Translation in
Cartoons
Translation in
T.V Serials
Translation in
News
Contents
6. Semantic And Literal Translation
• Semantic translation is translation of the meaning of a particular expression.
• It is also known as Free Translation.
• It takes into account the context and all other extra-linguistic features of the source
text while conveying it into the target language.
• Literal Translation is also known as word-for-word translation.
• It aims at finding exact equivalents of the words of the source language in the target
language with lesser regard to context and other socio-cultural attributes of the
expression.
7. Functional And Communicative Translation
• Functional translation is translation of a text or part of a text, or an approach
to translation, where the target text is intended to replicate the function of
the source text rather than to explain or analyse it in close detail.
• Communicative translation is free translation that attempts to recreate, in the
target language and culture, the function that the source text had or has within
its own language and culture. The opposite of literal or semantic translation.
8. • The three terms, administrative or technical or official translation, indicate the same
scope of translation- one which pertains to a professional requirements and is contrary
to entertainment or literary or translations for aesthetic purposes.
• It could be scientific or legal or simply put, technical in its subject matter.
Administrative , Technical , Official Translation
Transcreation
• Transcreation is effectively the art of adapting a text into another language.
10. • The purpose of the advertising translation is not just to
transfer the meaning of words, but also to attract potential
customers.
• Very often advertising slogans contain rhyme, and it is
pretty hard to translate them in verse form while preserving
the meaning.
• Translating does not only imply transferring words from
language A to language B, but also conveying the style, the
message, the tone, the tiniest features that characterise a text
and the peculiarities of each document.
11. • A good translation is a mixture of good quality, precision
and linguistic efficiency, where the translated text has the
same aim and the same impact as the original text.
• Effective translation also requires up-to-date software and
the ability to understand the needs of the client and those of
the final reader.
12. Some Badly Translated Advertisements
1. KFC
When American fast food giant KENTUCKY FRIED CHICKEN opened their first
restaurant in Beijing in 1987, they accidentally translated KFC's famous slogan,
“Finger-lickin' Good” to “We'll Eat Your Fingers Off!” in Chinese.
13. 2. PEPSI
Pepsi's slogan “We Bring You
Back To Life” caused a bit of
panic in China, where they read it
as, “We Bring Your Ancestors
Back From The Grave.”
3.FORD PINTO
The Ford Motor Company introduced
the subcompact Pinto in 1971. The
company couldn't understand why
they weren't selling more cars in
Brazil, until they learned that “Pinto”
is Brazilian slang for “Male
Genitals.”
15. MONDEGREEN
• A Mondegreen is the mishearing or misinterpretation of a phrase as a
result of near-homophony, in a way that gives it a new meaning.
• Mondegreens are most often created by a person listening to a poem or a
song; the listener, being unable to clearly hear a lyric, substitutes words
that sound similar, and make some kind of sense.
• A closely related category is soramimi—songs that produce unintended
meanings when homophonically translated to another language.
• The unintentionally incorrect use of similar-sounding words or phrases in
speaking is a malapropism.
16. • "Gladly, the cross-eyed bear (from the line in the hymn "Keep Thou
My Way" by Fanny Crosby and Theodore E. Perkins, "Kept by Thy
tender care, gladly the cross I'll bear") Carroll and many others
quote it as "Gladly the cross I'd bear."
• There's a bathroom on the right (the line at the end of each verse
of "Bad Moon Rising" by Creedence Clearwater Revival: "There's a
bad moon on the rise")
• ′Scuse me while I kiss this guy (from a lyric in the song "Purple
Haze" by The Jimi Hendrix Experience: "Scuse me while I kiss the
sky").
The Top Three Mondegreens Submitted Regularly To Mondegreen
Expert Jon Carroll Are:
17. Hindi Song “OFFO” Translated In English Word To Word
Dil ka dimaag se
Jhagda lagaaya kaise
Peechhe ke darwaaze se..
Dabe paanv aaya kaise
Thoda sa kameena
Thoda bechaara hai
Ishq bhoot sahi par ye
Bhoot badaa hi pyaara hai
How was a fight was planted
between the heart and mind.
From the back door,
how it came inside..
A little mean,
a little poor,
this love is a ghost,
but it's such a lovely ghost..
18. Offo! ise.. ise daant ke
bhagaaun
Offo! Ya.. ya seene se
lagaaun
Sar pe bithaaun, ya
thappad lagaaun
Offo..
O my! should I scold and send it
back..
Or should I embrace it..
should I put it on my head, or
should I slap it!
O my, my!
Dekho le ke aaya hai, pocket
mein sharaaratein
Tere jaisi hai zaraa, is ki bhi
aadatein
Upar se garam hai
Andar se naram hai
Thoda shareef bhi hai thoda
Thoda sa besharam hai
hai hai...
See it has brought mischieves in
pockets.
It's habits are like yours too.
It's hot from above,
and soft inside.
It's a little decent,
and a little shameless..
19. Our NATIONAL ANTHHEM
Jana Gana Mana Adhinaayak Jaya Hey,
Bhaarat Bhaagya Vidhaataa
Panjaab Sindhu Gujarat Maraatha,
Draavid Utkal Banga
Vindhya Himaachal Yamuna Ganga,
Uchchhal Jaladhi Taranga
Tav Shubh Naamey Jaagey,
Tav Shubh Aashish Maange
Gaahey Tav Jayagaathaa
Jana Gana Mangal Daayak,
Jaya Hey Bhaarat Bhaagya Vidhaataa
Jaya Hey, Jaya Hey, Jaya Hey,
Jaya Jaya Jaya, Jaya Hey
20. Translated In English
Thou art the ruler of the minds of all people,
Dispenser of India's destiny.
Thy name rouses the hearts of Punjab, Sindhu, Gujarat and Maratha,
Of the Dravida, Utkala and Bengal;
It echoes in the hills of the Vindhyas and Himalayas,
mingles in the music of Yamuna and Ganga and is
chanted by the waves of the Indian Ocean.
They pray for thy blessings and sing thy praise.
The saving of all people waits in thy hand,
Thou dispenser of India's destiny.
Victory, victory, victory to thee.
22. Cartoon translation appears to be a special field in screen translation.
It can be argued that when translating cartoons, creativity in use of the target
language could be explored, and a certain degree of re-writing of the language in the
dialogue could be acceptable, so that strategies should be applied to receive the effect
that the translated version sounds natural, educational and entertaining to the target
language audience.
It appears to be widely agreed that among all types of screen translation, translation of
cartoons is a form that can and perhaps should be realised by dubbing.
23. It is self evident that one of the major reasons why both dubbing countries and
subtitling countries choose to dub the translated cartoons rather than subtitle them is
that children, the most likely target audience of cartoon, in general, have not
developed their reading capacity as fully as most adults have to focus their attention
on reading subtitles all through the length of the films.
Children do not read subtitles as adults do, especially when watching cartoons, which
usually are “action-oriented” films.
24. Examples of Some Cartoons
• Cartoon Network is an Indian television
channel and this channel primarily airs
animated shows in four different languages:
Hindi, English, Tamil and Telugu. It is based
on the original American Version of the
channel and started airing on 1 May 1995 as
the first kids channel in India.
25. 1. Cartoon Network India is the only channel which aired the
English dubbed version of Heidi, Girl Of The Alps in 2001. This
show has not premiered on any other Cartoon Network channel
worldwide
English Version
Hindi Version
Japanese Version
26. 2. Similarly we have Pokémon series.
Pokémon , abbreviated from the Japanese title of Pocket Monsters , is a
Japanese children's anime television series, which has been adapted for the
international television markets
Japanese Version Hindi Version
27. • 3. X-Men: Evolution is an American animated television series about the Marvel Comics superhero
team X-Men. In this incarnation, many of the characters are teenagers rather than adults. The series
ran for a total of four seasons (52 episodes) from November 2000 until October 2003 on Kids' WB,
which has made it the third longest-running Marvel Comics animated series, behind only Fox Kids'X-
Menand spider-Man animated series. The series began running on Disney XD on June 15, 2009
American Version Indian Version
28.
29. • Indian television serials are dearly loved by the TV watchers.
They are telecasted in different languages through out the country
depending upon the region.
• Hindi serials in India are however the most popular ones in
Indian television. With the coming up of a large number of
channels through cable network, the exposure and expanse of
television serials in India also increases.
30. • Translation of serials is done by Dubbing the episodes.
• The Indian television serials deal with different messages and
themes for the society, or at times they are merely
entertainment.
• So, when translating the serials the theme and the message
remains the same, what changes is the language and the star
cast.
• Example:-
1) The very famous T.V show C.I.D that airs on Sony TV has its
two more translated season in Bengali and Kannada.
2) Punar Vivah that aired on Zee TV some days back is now
airing as Punar Vivaha in Kannada on Zee Kannada.
31.
32. TV Serials Translated From
English Into Spanish.
1. Heroes
2. Help me Help You
3. Monk
4. Crossing Jordan
TV Serials Translated From
Spanish Into English.
1. Reto Final
2. Soccer
3. España Viva
4. Living with Fran
Examples of Translation in T.V Serials
34. IMORTANCE OF TRANSLATION IN NEWS
Studies have been carried out on how and why articles on
international news are translated and edited as they are.
There are several processing stages between spotting an
event in a foreign country and the final news product,
printed for the readers.
These stages, as we know, involve translation and editing
(or rather transediting), transforming the language and
the structure of the original message by using strategies
such as re-organization, deletion, addition, and substitution
35. o Sri Lanka's government has apologized for errors in
translating official notices and documents into the
language of the minority Tamil community.
o One was of a sign that read "Reserved for pregnant mothers"
in Sinhala and English. A mistake changed that to "Reserved
for pregnant dogs" in Tamil.
Example :-
36. News Channels Broadcasting
News in HINDI
1. Aajtak
2. News India
3. Rajya Sabha TV
4. Lok Sabha TV
5. Ndtv India
6. Zee News
7. India TV
News Channels Broadcasting
News in ENGLISH
1. Times Now
2. Headlines Today
3. NDTV 24x7
4. NDTV Profit
5. News X
6. Times Now
7. NBC English News
