How do you create a "Personal Brand", what is it and why do you need one? Those and more questions are answered in the following presentation. Created by Chris Dargiewicz, Director of Angielski w Biznesie For individual advice email: angielskiwbiznesie@gmail.com

1. Personal Branding
How to create OUR BRAND, get noticed
and become successful?

3. 60min 10min 20min

5. BRAND?

12. Personal Branding?

13. Personal Branding ?
#1 people & their careers are brands
#2 success comes from self-packaging
#3 creating individual value

14. Tom Peters
“Today, in the Age of the Individual,
you have to be your own brand.”
“It's that simple -- and that hard.
And that inescapable.”
1997

15. Dan Schawbel William Aruda

17. 1. Personal Brand
How we market ourselves to
others; someone like me & you.
2. Discover your Brand
Define your identity; how you
want to come across.
3. Take a niche
Be the best in sthg. for a
specific audience.

20. STAND
OUT

21. MANAGE
YOUR CAREER

23. CAREER
AS A RAMP

24. STRONG
BRANDING

25. Where to start?

26. #1 Find your passion

30. #2 Translate it
into a brand

32. #3 Don’t take “No”
for an answer

33. 9/10
“No!”
“forget it!” “are you crazy?!”
“GET LOST!” “HAHA!”

34. Creating a brand

35. What makes me
different?

36. #1 Define what makes you YOU

37. #2 Create a blog, website, presentation

38. #3 Design an email signature

41. Who? What?
Where? Why?

42. My story

46. EUREKA?

48. =

52. =

57. Become an email maniac

58. Who?
What?
Why?
Where?

61. NE
TW
OR
K!

62. UP TO
DATE
Seth Godin Garr Reynolds Charles Leadbeater

63. look for opportunities

64. 2007-2
010 Marketing strategy project

65. 010
2007-2
Digital presentations
• >60 presentations
in schools & Multikino
• 15 cities

66. 2010
Website project

67. 010
2007-2
Video Podcasts
• >35,000 views

68. 2008
Marketing Scholarship $2000
Minnesota, USA
Dear Chris,
“We are delighted to
grant you our
scholarship.
Your application was
impressive.”

69. 2009
“Lucky13” Summer Internship program
Campbell Mithun, Minnesota, USA

70. My
brand

74. Catchy title
Consistent branding

75. International Business Contacts
using Social Media

76. Personal Branding

77. Death by Powerpoint ?

78. The #1 skill
employers
look for?

79. Leadership

80. 10min

81. Who does it right?

85. Be yourself

86. Don’t overdo it

87. Tell a story

88. Contribute

89. You are
in the spotlight

90. “Success is not the key
to happiness...
Happiness is the key
to success.”

91. “Great jobs, world class jobs, jobs
people kill for...
don't get filled by people
emailing resumes. Ever.”
Seth Godin

93. facebook.com/angielskiwbiznesie
goldenline.pl/forum/angielski-w-biznesie
angielskiwbiznesie@gmail.com