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Landing a Job
in the
Digital World
June 2010
By Ben Cotton
A quick vote! vote...
        A quick
'It's a tough world out there'



   It's a tough world out there!
   You have to make yourself
    stand out from the cro...
That's helpful!
Helpful!
'the creation of an asset that pertains to a
particular person or individual; this includes but
is not limited to the body...
Your Blog is the new CV


     Your blog is your new CV!
So is your e-portfolio
So is your e-portfolio!
HowBut how launch launch this
      can you can you
this work?      work?
19m UK active Internet
users


   25% micro/blog

                          58% read blogs


79% watch videos
online
     ...
No paper vs. lots and lots
   of paper
                       Stand out from the crowd
                       vs. fiollow ...
Digital Footprint
'Inevitably employers are using Google as a personal reputation
engine and scrutinising these types of sites to review an ...
Personal Brand
vs. SEO


  Personal brand is pre-google
  1997 vs. 2010
  People mention personal brand or digital footpri...
Permanent

                  Public


      Immediate
Some cautionary
tales...
'Facebook users are
dumb F*cks!'
Kevin Colvin is a fairy
#Epic #Fail
Tweeted his way out
 of the Labour Party




 'Just won a
 signed Celtic
 shirt in a raffle.
 Want to vom'                ...
Where to start?


Google yourself!        Google Alerts



       123.people.com
Voice your opinion


                           Google loves blogs!

Improve writing




         Demonstrate industry kno...
Presentation decks


                          Free your work...make your
                          e-portfolio go 'live'!...
Access to
industry people                Find out
                               what people are
    Get into conversation...
It's a tough world out there!
           Success!
     You have to make yourself
      stand out from the crowd!

PSSTT! R...
Other considerations...

   Privacy
                    SEO yourself to the
                    max!

         Sharable
  ...
Client confidentiality
                          Could look stupid and
                          damage your reputation


...
Q&A



      Any questions?
ThaThThank you

                 Thank You

Contact Details

contact@ben-cotton.com
www.twitter.com/bencotton
www.socialwe...
Landing a Job in the Digital World
Landing a Job in the Digital World
Landing a Job in the Digital World
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Landing a Job in the Digital World

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Ben gave a presentation to Leeds Met students on Landing a Job in the Digital World.

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Landing a Job in the Digital World

  1. 1. Landing a Job in the Digital World June 2010 By Ben Cotton
  2. 2. A quick vote! vote... A quick
  3. 3. 'It's a tough world out there' It's a tough world out there! You have to make yourself stand out from the crowd! out 'You need to stand from the crowd'
  4. 4. That's helpful! Helpful!
  5. 5. 'the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.' Tom Peters, Personal branding bloke, 1997
  6. 6. Your Blog is the new CV Your blog is your new CV!
  7. 7. So is your e-portfolio So is your e-portfolio!
  8. 8. HowBut how launch launch this can you can you this work? work?
  9. 9. 19m UK active Internet users 25% micro/blog 58% read blogs 79% watch videos online 64% belong to a social network
  10. 10. No paper vs. lots and lots of paper Stand out from the crowd vs. fiollow the crowd Cheap vs. some expense Wider audience vs. limited audience Demonstrate digital skills vs. cutting and sticking! Instant vs. slow Email link vs. show hard copy
  11. 11. Digital Footprint
  12. 12. 'Inevitably employers are using Google as a personal reputation engine and scrutinising these types of sites to review an individual’ s career history and work ahead of hiring an individual.' Stephen Waddington, MD Speed Communications, 2009 'As more and more people use Twitter, Facebook and blogs we know far more about people than we’ve ever done before. The first thing that I do when recruiting someone is check them out online. It’ s a matter of few minutes to go back and read hundreds of their previous tweets and find out far more about the real them than any CV, reference or interview could ever reveal.' Stuart Bruce, MD Wolfstar, 2010
  13. 13. Personal Brand vs. SEO Personal brand is pre-google 1997 vs. 2010 People mention personal brand or digital footprint, they are often referring to something that is better described as personal SEO People describe what happens when someone Google’ s your name Having good stuff come up is the essence of personal SEO
  14. 14. Permanent Public Immediate
  15. 15. Some cautionary tales...
  16. 16. 'Facebook users are dumb F*cks!'
  17. 17. Kevin Colvin is a fairy
  18. 18. #Epic #Fail
  19. 19. Tweeted his way out of the Labour Party 'Just won a signed Celtic shirt in a raffle. Want to vom' 'Coffin dodgers' 'Johnnie Walker Red Label is Pub full of 'depressed teuchters' so awful they can't sell it in Scotland'
  20. 20. Where to start? Google yourself! Google Alerts 123.people.com
  21. 21. Voice your opinion Google loves blogs! Improve writing Demonstrate industry knowledge
  22. 22. Presentation decks Free your work...make your e-portfolio go 'live'! Examples of writing/projects etc CV Great for search!
  23. 23. Access to industry people Find out what people are Get into conversation thinking!!! Let them know you are looking for a job! Find out about industry issues Build an online reputation Let them know about your blog
  24. 24. It's a tough world out there! Success! You have to make yourself stand out from the crowd! PSSTT! Remember to click here!
  25. 25. Other considerations... Privacy SEO yourself to the max! Sharable Contactable Curate, as well as create
  26. 26. Client confidentiality Could look stupid and damage your reputation Extremely public Personal privacy
  27. 27. Q&A Any questions?
  28. 28. ThaThThank you Thank You Contact Details contact@ben-cotton.com www.twitter.com/bencotton www.socialwebthing.com www.ben-cotton.com www.linkedin.com/in/bencotton www.slideshare.net/bencotton

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