How to Stay off Santa's "Naughty" List


Published on

A slideshow with tips from the reinders for those marketing to boomers and seniors

Published in: News & Politics, Business
  • Be the first to comment

  • Be the first to like this

How to Stay off Santa's "Naughty" List

  1. 1. Tips for Marketing to Boomers and Seniors in 2014 from Eight Tiny Ways to Stay Off Santa’s “Naughty” List & Santa’s reindeer ©2013 Creating Results ©2013 Creating Results
  2. 2. Dasher: Upgrade the "visitability“ of your store or welcome center, then showcase improvements online. ©2013 Creating Results
  3. 3. Dancer: Use images and messages that reflect baby boomers’ desire to dance through life. ©2013 Creating Results
  4. 4. Prancer: Games (online or off) can encourage “spirited” interaction & nurture leads. ©2013 Creating Results
  5. 5. Vixen: 50 shades of 50+? Acknowledge sexuality by choosing and using images with a real spark. ©2013 Creating Results
  6. 6. Comet: Fa-la-la-la-long tail! Optimize for search (#2 activity of 50+ adults). What does the reindeer say? ©2013 Creating Results
  7. 7. Cupid: Play matchmaker! Foster connections & community between older customers and prospects. ©2013 Creating Results
  8. 8. Donder: (That’s how it’s spelled. Really.) Names matter – Tread lightly with generational labels. ©2013 Creating Results ©
  9. 9. Blitzen: Help your marketing sparkle! Lighten up photos and use colors that are best for aging eyes. Naughty Nice ©2013 Creating Results
  10. 10. Stuff Your Stocking … & strengthen your marketing with more insights into boomers and seniors. Read more at ©2013 Creating Results