Presentation to Cuba (Mo.) Chamber of Commerce, Oct. 18, 2010.

1. Social Media Tools for Small Business Cuba Chamber of Commerce | October 18, 2010 Presented by: Andrew Careaga Missouri University of Science and Technology

2. www.slideshare.net/andrewcareaga

3. What’s your digital IQ?

4. Social media is… ● Wikipedia: ‘a shift in how people discover, read and share news, information and content’ ● user-generated ● ‘architecture of participation’

5. Social media is not… ● another marketing channel ● a substitute ● merely an option ● a complete waste of time

6. Social media is… social!

8. 2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)

10. Opens opportunities to build new partnerships

11. Generates good sales leads

12. 73 percent reported a significant rise in search engine rankings

13. 48 percent said social media reduced their overall marketing expenses2010 Social Media Marketing Industry report, reported in Inc. online, April 23, 2010 (www.inc.com/news/articles/2010/04/how-social-media-helps-small-business.html)

14. Marketing isn’t going to go away. Nor should it. But it needs to evolve rapidly and thoroughly, for markets have become networked and now know more than business, learn faster than business, are more honest than business, and are a hell of a lot more fun than business. The Cluetrain Manifesto

15. Blendtec’s “Will It Blend?” videos on Youtube: www.youtube.com/user/Blendtec

16. Amazon’s mp3 music stream on Twitter: www.twitter.com/amazonmp3

17. vitaminwater on Facebook: www.facebook.com/vitaminwater

18. Old Spice Man on YouTube: www.youtube.com/user/OldSpice

20. Jack Dorsey: St. Louis native, Missouri S&T alum, Twitter co-founder

21. Jack Dorsey has more followers on Twitter (1,586,915) than The New York Times has subscribers (951,063)@jack followers on Twitter as of July 2, 2010; New York Times subscribers as of March 31, 2010

22. Diving in … ‘Like skydiving, a lot of learning comes from doing.’ Brad J. Ward, co-founder, BlueFuego.com, “Skydiving Into the Social Web,” Squaredpeg.com, Jan. 6, 2010

23. But before you dive in… Are you ready? Research Planning Resources Cartoon courtesy of @debrasanborn

24. Research Who are your customers? What are they doing online?

25. Research: Socialgraphics Where are your customers online? What are their social behaviors online? What social information or people do they rely on? What is their social influence? How do your customers use social media in the context of your business? Adapted from Charlene Li and Jeremiah Owyang, Social Strategy: Getting Your Company Ready,” April 14, 2010 (www.slideshare.net/jeremiah_owyang/social-strategy-gettingcompanyreadyapr14final)

29. The social media audit What is your business currently doing in social media? Who are your internal experts? (Identify and involve them.)

31. Know what’s already workingBeware the bandwagon Understand your audience(s) Feed the beast

34. Integration: what’s already working? Missouri S&T magazine 84% read every issue 50% “very satisfied” 35% “satisfied” Strong campus traditions Consistent, frequent communication Relationships

35. The best ever blog: http://bestever.mst.edu St. Pat’s Flickr site: http://www.flickr.com/stpatsbestever

37. 140 years of campus history in under 4 minutes (www.youtube.com/MissouriSandT)

40. Measures (metrics)

41. Management

42. Resources

43. Content (type and source)

46. Management and resources Who is the social media “owner” in your business? How do you allocate time and staffing?

48. User-generated?

49. Tone?

50. Frequency?

51. Interactive!

53. Personal?

55. 5 keys to social media success Listen Add value Respond Do good things Keep it real Adapted from Aliza Sherman, “Revisiting 10 Golden Rules of Social Media,” Web Worker Daily, Jan. 5, 2010, http://webworkerdaily.com/2010/01/05/revisiting-10-golden-rules-of-social-media/

57. Know what’s already workingBeware the bandwagon Understand your audience(s) Feed the beast

58. Missouri S&T’s limited presence Facebook – www.facebook.com/MissouriSandT Joe Miner on Facebook – www.facebook.com/JoeMiner Twitter – www.twitter.com/MissouriSandT YouTube – www.youtube.com/MissouriSandT Flickr – www.flickr.com/MissouriSandT St. Pat’s on Flickr – www.flickr.com/stpatsbestever Delicious – www.delicious.com/MissouriSandT No MySpace. No LinkedIn.

59. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/

60. The social media cheat sheet www.thenextweb.com/shareables/2010/03/07/the-social-media-cheat-sheet/

62. Twitter search

64. Listen + respond + add value + do good

65. Twitter saves the day!

66. Source: Charlene Li and Jeremiah Owyang, “Social Strategy: Getting Your Company Ready,” April 14, 2010 (www.slideshare.net/jeremiah_owyang/social-strategy-gettingcompanyreadyapr14final)

67. 4. FEED ME, SEYMOUR!

68. What’s next? Social media goes mobile

69. What’s next? Social media goes mobile + local Nearby tweets

70. Location as platform “In a perfect world, these location-based social networks would act like browsers, able to see and post interoperable location-based data from and to any platform.” Marshall Kirkpatrick, “Foursquare Launches Location Layers – This Is Big,” ReadWriteWeb.com, July 6, 2010

72. Special offers to social media users

73. Create “tips” to highlight history, unique features

75. Thank you! Andrew Careaga Director of Communications Missouri University of Science and Technology acareaga@mst.edu Twitter: @andrewcareaga or www.twitter.com/andrewcareaga Higher Ed Marketing blog: http://highered.prblogs.org