2. Content
Common Canonical Homepage Issue
No Follow, No Index for Login page
Hyperlink to Logo
Internal Page Extensions
Use Hyphens ( - ), Not Underscores ( _ )
Targeting Multiple Languages
How to tell Search Engine robots When using different language
versions
Search Engine Indexing Limits
Separate URL's
Images Issues
Keywords Ranking
3. Common Canonical Homepage Issue
Not Recommended / Bad
http://www.mysite.com
http://mysite.com
http://www.mysite.com/index.html
http://mysite.com/index.html
4. http://www.mysite.com/ - Recommended / Good
Use anyone URL for home page, use 301 redirects to correct for
erroneous incoming links and make all internal links point to your
domain using the syntax ‘http: //www.mysite.com/’. Always include
trailing “/” on folders
If a home page have more than one URL’s, Search Engines might
rank the website differently for each website, causes duplicate
issues.
5. No Follow, No Index for Login page
Please use the following tag for LOGIN Page and for pages
which you don't want to come up in Search Results.
<meta name=”ROBOT NAME” content=”nofollow, noindex” />
6. Hyperlink to Logo
Use ‘/’ or ‘~/’ for Logo, as this will go to http://www.mysite.com. Please
don’t use /Default.aspx or /default.aspx
7. Internal Page Extensions
• For internal pages, we see many formats as the following..!
• /Services.aspx
• /services.aspx
• /About_us.aspx
• /Aboutus.aspx
• /AboutUs.aspx
• /test.aspx (Instead of /testimonials.aspx)
• /Default.aspx or /default.aspx
• /discover_Analytix
8. Use Hyphens ( - ), Not Underscores ( _ )
If the Website have Multiple URL ‘s Structure it is good to separate
keyword with Hyphen rather than Underscores.
Reason: There is a difference in the way the Search Engines look
into. if we use Hyphen as separator, this will consider as separate
keywords, where as single keyword with Underscore.
9. Targeting Multiple Languages
• Declare language attribute in the HTML Element <html lang = "fr">
• URL Structures Suggestions for Country & Language Targeting
ccTLDs (Country Level Only)
example.de
Subdomains with gTLDS
de.example.com/ (or) ae.example.com/ (or) example/com/ae/
• For example, Amazon.de is for Germany, Amazon.co.uk is for the
United Kingdom
10. How to tell Search Engine Robots that you are
using different language versions
1. The rel='alternate' attribute enables you to tell search engines that a
web page is available in different language versions. For example,
you could add the following to the head section of a web page if that
page is available in English, German and French:
<link rel=”alternate” href=”http://en.example.com” hreflang=”en” />
<link rel=”alternate” href=”http://de.example.com” hreflang=”de” />
<link rel=”alternate” href=”http://.fr.example.com” hreflang=”fr” />
11. 2. All other languages can be directed to the default version of your
website:
<link rel=”alternate” href=”http://example.com” hreflang=”x-default” />
3. When you create different versions of your website for different
languages, do not just translate the content of your web pages.
Different countries have different cultures. Things that work well in
one country might not work in another.
12. Search Engine Indexing Limits
S.No Comments Bad Good Condition
1 Parameters in
URL
http://www.xyz.com/brands.
php?
object=1&type=2&kind=3&
node=5&arg=6
http://www.mysi
te.com/brands.p
hp?nike
Not More than 2
2 Depth of URL http://www.mysite.com/peo
ple/places/things/noun/dan
ny/car
http://www.mysi
te.com/people/d
anny
Not More Than
4
13. Separate URL's
Annotations for desktop and mobile URLs
To help Search Algorithms understand the configuration on your site
Desktop Page
"http;//example.com/
<link rel="alternate"media="only screen and (max- width :640px)"
href="http://m.example.com/"/>
Mobile Page
http://http://m.example.com/
<link rel="canonical" href="http://example.cpm/"/>
and rel="canonical"
14. Images Issues
Alternate Text
As Search engine crawlers use ALT tags to decipher what an image
is? (or) what it is representing? So it is good to use some related
keywords of the client’s website.
The following is the procedure to create Alt Text for an image. Can
use anyone
1. Use the title of the image or products to concern image.
<Title of the product>
2. Use the format to promote Business Name also.
<Business Name> | <Title of the product>
3. Use can also use the following format of
<Business Name> | <Category> | <Title of the product>
15. Image Naming
It is good to give a keyword for the images, rather than numbers or non-
related ones. Check for the services they provide or ask consultant what are
their services, so we can use some keywords.
Bad
1.jpg, 2.jpg
sample.jpg, default.jpg
services_left.jpg, services_right.jpg
Good
keyword.jpg or keyword-1.jpg (if more than one image in that page)
For Shopping Cart Website: It is good to use Product Name/Title of the Product
for the Image Name
16. After the Website is created, Please do Create
Google Webmaster for analysing the Website (for finding out
the duplicate issues, 404, 401, 505 Errors Issues)
Google Analytics for tracking the Visitor Performance
XML Sitemaps for different countries and upload in the root
Directory of the Website.
Then update in Google Webmaster Tool
Robots.txt(http://www.robotstxt.org/robotstxt.html) file to hide
unwanted information in the website
