SEO/SMO Presentation


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Emboodo is a result driven global online marketing company with over 11 years of experience of proven search engine marketing and optimization success.

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SEO/SMO Presentation

  1. 1. Emboodo<br />
  2. 2. About Emboodo<br />Global Company<br />Europe office in Istanbul, Turkey<br />11 years experience in Search Engine Optimization<br />Operates in 8 Languages<br />
  3. 3. Performance SEO<br />Emboodo employs “Performance SEO” in order to track, analyze and react to results in real time. <br />Based on our deep understanding of user flow, we work clients to define goals and funnel traffic to goal completion. <br />Emboodo's advanced technological methods and creative Search Engine Optimization techniques will generate quality traffic to clients.<br />Classic SEO methods such as content optimization and keyword research increase organic traffic from search engines. Technological methods will funnel visitors to targeted pages. <br />
  4. 4. Emboodo’s Focus<br />
  5. 5. Why SEO?<br />Emboodo’s Search Engine Optimization is crucial to thesuccess of our clients website because: <br />Better Click-Through Rate (CTR)than advertisement: 75% of users click on Organic results<br />High conversion rate to registrations and sales<br />Position ownership: Lower maintenance once organic position achieved<br />Constantly decrease cost per acquisition (CPA) and increase return on investment (ROI)<br />
  6. 6. Search Engine Optimization<br />
  7. 7. Increase Long Tail Keywords<br />Before Emboodo Optimization<br />After Emboodo Optimization<br />
  8. 8. Why SMO?<br />Social Media Optimization and viral seeding are very powerful tools. <br />Emboodo boosts traffic and increases performance from “gated gardens” through social networking and bookmarking sites.<br />Generates and optimize content in order to identify potential members/clients both directly and indirectly. <br />Develop campaigns using communication, collaboration and multimedia.<br />Customized social solution based on the clients goals<br />Increasing traffic and creating brand awareness strengthens clients virtual network.<br />
  9. 9. Social Media Optimization Process<br />Emboodo utilizes a 4 step social process in order to engage your target market and ensure our SMO campaign increases your performance.<br />
  10. 10. Digital PR<br />Digital Public Relations is an important SEO tool that improves your company image through reputation management, creates positive promotion and on the web, and improves your company’s ranking through organic link building.<br />Emboodo’s Digital PR techniques include:<br />Review and comparison sites<br />Related discussions to the industry (i.e. news, forums and social networks)<br />Distribution of online press releases<br />Setting up a virtual alert system and target web sites and social networks that appear on the system<br />
  11. 11. Emboodo Web Analytics<br />Emboodo uses web analytics as a tool for business research and real-time optimization in order to improve website and campaign performance.<br />Use segmentation, intelligence and customized tracking per campaign. <br />Offline activities leverage from online business intelligence, using measurable analytic tools.<br />On the go data enables companies to gain deep insights into their campaigns and web traffic.<br />Revising campaigns in real time dramatically improves results.<br />Emboodo’s web analytics process includes:<br />Set up and monitor analytics and server logs<br />Increase leads/sales<br />Decrease cost per acquisition<br />Increase customer lifetime value<br />Increase ROI<br />
  12. 12. Business Intelligence and Event Tracking<br />Emboodo utilizes Business Intelligence to track specific items on a daily, weekly and monthly basis. <br />Through Intelligence, Emboodo can track what in the campaign and website is working well, and what should be modified.<br />Emboodo utilizes Event Tracking to track users interactions on the site.<br />Every action can be tracked and analyzed – from clicking a button to completing a transaction.<br />
  13. 13. Sample Client Goals<br /><ul><li>Increase site impressions in search engines and social networks – Brand Awareness + CTR (click through rate)
  14. 14. Drive visitors into the site.
  15. 15. Increase Average time on site + Pageviews.
  16. 16. Define and Generate goal completion items
  17. 17. All goals to increase sales/advertisements </li></li></ul><li>Sample Project Process<br />Example of 6 month period – may differ from client to client<br />
  18. 18. Why Emboodo?<br /><ul><li>Performance based company focused on results.
  19. 19. Customized services and solutions for each client
  20. 20. Uses search tools to track competitors marketing strategy.
  21. 21. Accountable, confidential and ethical company.</li></li></ul><li>Technological Experience<br /><ul><li>Emboodo successfully facilitated successful migration of a website with over 200,000 pages from the old .php based website to a new, updated one resting on a .net platform. Through careful and creatively managed planning and execution, Emboodo was able to ensure safe SEO integration and increase organic traffic by 20%. </li></li></ul><li>Emboodo Proven Results – Asample client<br />
  22. 22. Emboodo Proven Results – Bsample client<br />
  23. 23. Some Emboodo Clients<br /><ul><li>International
  24. 24. Aruba Tourism Authority
  25. 25. HurriyetMedia Group (Largest media group in Turkey)
  26. 26. Forexyard
  27. 27. Safecharge
  28. 28. Agencies:
  29. 29. Deutsch New York
  30. 30. Ultra RPM – Turkey
  31. 31. Profero - Madrid</li></li></ul><li>Contact us for a free website analysis.<br />