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UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
UWS Library Workshop
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UWS Library Workshop

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Transcript

  • 1. Social media strategy | policy | guidelines a workshop for by Ana ADI
  • 2. 4 (little) hours 1. starting point 2. social media assessment & strategy 3. Social media policy 4. monitoring @ana_adi | www.anaadi.wordpress.com
  • 3. part 1 @ana_adi | www.anaadi.wordpress.com
  • 4. B4 web 2.0 @ana_adi | www.anaadi.wordpress.com
  • 5. web as platform dynamic collaborative opensource user generated content user generated functionalities user directed content @ana_adi | www.anaadi.wordpress.com
  • 6. web 2.0 @ana_adi | www.anaadi.wordpress.com
  • 7. After web 2.0 @ana_adi | www.anaadi.wordpress.com
  • 8. Who/What is Social Media? @ana_adi | www.anaadi.wordpress.com
  • 9. What makes social media “social”? @ana_adi | www.anaadi.wordpress.com
  • 10. Aspects of Social Media Communication blogs|microblogs|social networking| events | information aggregators | advocacy Collaboration wikis | bookmarking | news |social navigation | content management | document management & editing tools Multimedia sharing | streaming Reviews product |business | community Q&A Entertainment viewing | gaming |virtual worlds Brand monitoring monitoring | metrics | analytics @ana_adi | www.anaadi.wordpress.com
  • 11. @ana_adi | www.anaadi.wordpress.com
  • 12. What could work for a library? @ana_adi | www.anaadi.wordpress.com
  • 13. What can social media do? @ana_adi | www.anaadi.wordpress.com
  • 14. connect | amplify | feedback @ana_adi | www.anaadi.wordpress.com
  • 15. What do other libraries do? @ana_adi | www.anaadi.wordpress.com
  • 16. Archives | Aggregate @ana_adi | www.anaadi.wordpress.com
  • 17. Blog | Bookmarks @ana_adi | www.anaadi.wordpress.com
  • 18. QR Codes | Tag clouds @ana_adi | www.anaadi.wordpress.com
  • 19. Photosharing | RSS @ana_adi | www.anaadi.wordpress.com
  • 20. Podcasting | Video Spoof @ana_adi | www.anaadi.wordpress.com
  • 21. part 2 @ana_adi | www.anaadi.wordpress.com
  • 22. social media audit @ana_adi | www.anaadi.wordpress.com
  • 23. What does UWS Library currently do online? @ana_adi | www.anaadi.wordpress.com
  • 24. 1. identify what are the social media presences of UWS Library? 2. analyze their form, content, strategy. 3. determine their objectives. 4. compare the objectives you identified with those that you know. 5. suggest improvements @ana_adi | www.anaadi.wordpress.com
  • 25. part 3 @ana_adi | www.anaadi.wordpress.com
  • 26. policy vs. guidelines @ana_adi | www.anaadi.wordpress.com
  • 27. Why need a policy? http://www.slideshare.net/socialmediainfluence/social-media-screw-ups @ana_adi | www.anaadi.wordpress.com
  • 28. What should a social media policy cover? @ana_adi | www.anaadi.wordpress.com
  • 29. 1. expectations 2. disclosure 3. training 4. Company time 5. ownership 6. technology 7. escalation 8. consequences @ana_adi | www.anaadi.wordpress.com
  • 30. what are social media guidelines for? @ana_adi | www.anaadi.wordpress.com
  • 31. 1. purpose 2. tone (voice/messaging) 3. participation 4. response (how To) 5. disagreements & negative commentary 6. responsibility 7. idea sharing @ana_adi | www.anaadi.wordpress.com
  • 32. @ana_adi | www.anaadi.wordpress.com
  • 33. things to consider authenticity Transparency access @ana_adi | www.anaadi.wordpress.com
  • 34. 1. draft a social media policy for UWS Library. 2. Draft a social media guidelines for UWS Library. 3. discuss formulations and challenges. @ana_adi | www.anaadi.wordpress.com
  • 35. team 1: http://socialmedia.policytool.net/ Team 2: http://socialpolicygenerator.com/ Team 3: http://socialmediatoday.com/tompick/191412/how-write- social-media-policy and World Wide Web expectations @ana_adi | www.anaadi.wordpress.com
  • 36. @ana_adi | www.anaadi.wordpress.com Mic Adam, 2010
  • 37. part 4 @ana_adi | www.anaadi.wordpress.com
  • 38. Are you actually listening? @ana_adi | www.anaadi.wordpress.com
  • 39. your social media objectives will tell you what you need to monitor @ana_adi | www.anaadi.wordpress.com
  • 40. @ana_adi | www.anaadi.wordpress.com
  • 41. @ana_adi | www.anaadi.wordpress.com
  • 42. Let’s put it the strategy and policy into practice! @ana_adi | www.anaadi.wordpress.com

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