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UWS Library Workshop
This document outlines a workshop for developing a social media strategy, policy, and guidelines. It covers starting with an assessment of an organization's current social media presence, identifying objectives, and drafting a policy and guidelines. The workshop also addresses best practices for monitoring social media performance and putting the new strategy and policy into practice. Key topics discussed include the nature of social media, how other libraries use social media, what should be covered in a policy and guidelines, and considerations for developing these documents.
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UWS Library Workshop
- 1. Social media strategy |policy | guidelines a workshop for by Ana ADI
- 2. 4 (little) hours 1.starting point 2. social media assessment & strategy 3. Social media policy 4. monitoring @ana_adi | www.anaadi.wordpress.com
- 3. part 1 @ana_adi |www.anaadi.wordpress.com
- 4. B4 web 2.0 @ana_adi| www.anaadi.wordpress.com
- 5. web as platform dynamic collaborative opensource usergenerated content user generated functionalities user directed content @ana_adi | www.anaadi.wordpress.com
- 6. web 2.0 @ana_adi |www.anaadi.wordpress.com
- 7. After web 2.0 @ana_adi| www.anaadi.wordpress.com
- 8. Who/What is Social Media? @ana_adi| www.anaadi.wordpress.com
- 9. What makes social media“social”? @ana_adi | www.anaadi.wordpress.com
- 10. Aspects of SocialMedia Communication blogs|microblogs|social networking| events | information aggregators | advocacy Collaboration wikis | bookmarking | news |social navigation | content management | document management & editing tools Multimedia sharing | streaming Reviews product |business | community Q&A Entertainment viewing | gaming |virtual worlds Brand monitoring monitoring | metrics | analytics @ana_adi | www.anaadi.wordpress.com
- 11.
- 12. What could workfor a library? @ana_adi | www.anaadi.wordpress.com
- 13. What can social mediado? @ana_adi | www.anaadi.wordpress.com
- 14. connect | amplify| feedback @ana_adi | www.anaadi.wordpress.com
- 15. What do other librariesdo? @ana_adi | www.anaadi.wordpress.com
- 16. Archives | Aggregate @ana_adi| www.anaadi.wordpress.com
- 17. Blog | Bookmarks @ana_adi| www.anaadi.wordpress.com
- 18. QR Codes |Tag clouds @ana_adi | www.anaadi.wordpress.com
- 19. Photosharing | RSS @ana_adi| www.anaadi.wordpress.com
- 20. Podcasting | VideoSpoof @ana_adi | www.anaadi.wordpress.com
- 21. part 2 @ana_adi |www.anaadi.wordpress.com
- 22. social media audit @ana_adi| www.anaadi.wordpress.com
- 23. What does UWS Library currentlydo online? @ana_adi | www.anaadi.wordpress.com
- 24. 1. identify whatare the social media presences of UWS Library? 2. analyze their form, content, strategy. 3. determine their objectives. 4. compare the objectives you identified with those that you know. 5. suggest improvements @ana_adi | www.anaadi.wordpress.com
- 25. part 3 @ana_adi |www.anaadi.wordpress.com
- 26. policy vs. guidelines @ana_adi| www.anaadi.wordpress.com
- 27. Why need apolicy? http://www.slideshare.net/socialmediainfluence/social-media-screw-ups @ana_adi | www.anaadi.wordpress.com
- 28. What should a socialmedia policy cover? @ana_adi | www.anaadi.wordpress.com
- 29. 1. expectations 2. disclosure 3.training 4. Company time 5. ownership 6. technology 7. escalation 8. consequences @ana_adi | www.anaadi.wordpress.com
- 30. what are social mediaguidelines for? @ana_adi | www.anaadi.wordpress.com
- 31. 1. purpose 2. tone(voice/messaging) 3. participation 4. response (how To) 5. disagreements & negative commentary 6. responsibility 7. idea sharing @ana_adi | www.anaadi.wordpress.com
- 32.
- 33. things to consider authenticity Transparency access @ana_adi| www.anaadi.wordpress.com
- 34. 1. draft asocial media policy for UWS Library. 2. Draft a social media guidelines for UWS Library. 3. discuss formulations and challenges. @ana_adi | www.anaadi.wordpress.com
- 35. team 1: http://socialmedia.policytool.net/ Team2: http://socialpolicygenerator.com/ Team 3: http://socialmediatoday.com/tompick/191412/how-write- social-media-policy and World Wide Web expectations @ana_adi | www.anaadi.wordpress.com
- 36. @ana_adi | www.anaadi.wordpress.com MicAdam, 2010
- 37. part 4 @ana_adi |www.anaadi.wordpress.com
- 38. Are you actually listening? @ana_adi| www.anaadi.wordpress.com
- 39. your social media objectiveswill tell you what you need to monitor @ana_adi | www.anaadi.wordpress.com
- 40.
- 41.
- 42. Let’s put itthe strategy and policy into practice! @ana_adi | www.anaadi.wordpress.com