0
Social media
strategy | policy | guidelines
a workshop for
by Ana ADI
4 (little) hours
1. starting point
2. social media assessment & strategy
3. Social media policy
4. monitoring
@ana_adi | w...
part 1
@ana_adi | www.anaadi.wordpress.com
B4 web 2.0
@ana_adi | www.anaadi.wordpress.com
web as platform
dynamic
collaborative
opensource
user generated content
user generated functionalities
user directed conte...
web 2.0
@ana_adi | www.anaadi.wordpress.com
After web 2.0
@ana_adi | www.anaadi.wordpress.com
Who/What is
Social Media?
@ana_adi | www.anaadi.wordpress.com
What makes social
media “social”?
@ana_adi | www.anaadi.wordpress.com
Aspects of Social Media
Communication
blogs|microblogs|social
networking| events |
information aggregators |
advocacy
Coll...
@ana_adi | www.anaadi.wordpress.com
What could work for a
library?
@ana_adi | www.anaadi.wordpress.com
What can
social media do?
@ana_adi | www.anaadi.wordpress.com
connect | amplify | feedback
@ana_adi | www.anaadi.wordpress.com
What do other
libraries do?
@ana_adi | www.anaadi.wordpress.com
Archives | Aggregate
@ana_adi | www.anaadi.wordpress.com
Blog | Bookmarks
@ana_adi | www.anaadi.wordpress.com
QR Codes | Tag clouds
@ana_adi | www.anaadi.wordpress.com
Photosharing | RSS
@ana_adi | www.anaadi.wordpress.com
Podcasting | Video Spoof
@ana_adi | www.anaadi.wordpress.com
part 2
@ana_adi | www.anaadi.wordpress.com
social media audit
@ana_adi | www.anaadi.wordpress.com
What does
UWS Library
currently do
online?
@ana_adi | www.anaadi.wordpress.com
1. identify what are the social media presences of UWS Library?
2. analyze their form, content, strategy.
3. determine the...
part 3
@ana_adi | www.anaadi.wordpress.com
policy vs. guidelines
@ana_adi | www.anaadi.wordpress.com
Why need a policy?
http://www.slideshare.net/socialmediainfluence/social-media-screw-ups
@ana_adi | www.anaadi.wordpress.c...
What should a
social media policy
cover?
@ana_adi | www.anaadi.wordpress.com
1. expectations
2. disclosure
3. training
4. Company time
5. ownership
6. technology
7. escalation
8. consequences
@ana_ad...
what are
social media guidelines
for?
@ana_adi | www.anaadi.wordpress.com
1. purpose
2. tone (voice/messaging)
3. participation
4. response (how To)
5. disagreements & negative
commentary
6. respo...
@ana_adi | www.anaadi.wordpress.com
things to consider
authenticity
Transparency
access
@ana_adi | www.anaadi.wordpress.com
1. draft a social media policy for UWS Library.
2. Draft a social media guidelines for UWS Library.
3. discuss formulation...
team 1: http://socialmedia.policytool.net/
Team 2: http://socialpolicygenerator.com/
Team 3: http://socialmediatoday.com/t...
@ana_adi | www.anaadi.wordpress.com
Mic Adam, 2010
part 4
@ana_adi | www.anaadi.wordpress.com
Are you actually
listening?
@ana_adi | www.anaadi.wordpress.com
your social media
objectives will tell
you what you need to
monitor
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
@ana_adi | www.anaadi.wordpress.com
Let’s put it the
strategy and policy
into practice!
@ana_adi | www.anaadi.wordpress.com
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UWS Library Workshop

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Transcript of "UWS Library Workshop"

  1. 1. Social media strategy | policy | guidelines a workshop for by Ana ADI
  2. 2. 4 (little) hours 1. starting point 2. social media assessment & strategy 3. Social media policy 4. monitoring @ana_adi | www.anaadi.wordpress.com
  3. 3. part 1 @ana_adi | www.anaadi.wordpress.com
  4. 4. B4 web 2.0 @ana_adi | www.anaadi.wordpress.com
  5. 5. web as platform dynamic collaborative opensource user generated content user generated functionalities user directed content @ana_adi | www.anaadi.wordpress.com
  6. 6. web 2.0 @ana_adi | www.anaadi.wordpress.com
  7. 7. After web 2.0 @ana_adi | www.anaadi.wordpress.com
  8. 8. Who/What is Social Media? @ana_adi | www.anaadi.wordpress.com
  9. 9. What makes social media “social”? @ana_adi | www.anaadi.wordpress.com
  10. 10. Aspects of Social Media Communication blogs|microblogs|social networking| events | information aggregators | advocacy Collaboration wikis | bookmarking | news |social navigation | content management | document management & editing tools Multimedia sharing | streaming Reviews product |business | community Q&A Entertainment viewing | gaming |virtual worlds Brand monitoring monitoring | metrics | analytics @ana_adi | www.anaadi.wordpress.com
  11. 11. @ana_adi | www.anaadi.wordpress.com
  12. 12. What could work for a library? @ana_adi | www.anaadi.wordpress.com
  13. 13. What can social media do? @ana_adi | www.anaadi.wordpress.com
  14. 14. connect | amplify | feedback @ana_adi | www.anaadi.wordpress.com
  15. 15. What do other libraries do? @ana_adi | www.anaadi.wordpress.com
  16. 16. Archives | Aggregate @ana_adi | www.anaadi.wordpress.com
  17. 17. Blog | Bookmarks @ana_adi | www.anaadi.wordpress.com
  18. 18. QR Codes | Tag clouds @ana_adi | www.anaadi.wordpress.com
  19. 19. Photosharing | RSS @ana_adi | www.anaadi.wordpress.com
  20. 20. Podcasting | Video Spoof @ana_adi | www.anaadi.wordpress.com
  21. 21. part 2 @ana_adi | www.anaadi.wordpress.com
  22. 22. social media audit @ana_adi | www.anaadi.wordpress.com
  23. 23. What does UWS Library currently do online? @ana_adi | www.anaadi.wordpress.com
  24. 24. 1. identify what are the social media presences of UWS Library? 2. analyze their form, content, strategy. 3. determine their objectives. 4. compare the objectives you identified with those that you know. 5. suggest improvements @ana_adi | www.anaadi.wordpress.com
  25. 25. part 3 @ana_adi | www.anaadi.wordpress.com
  26. 26. policy vs. guidelines @ana_adi | www.anaadi.wordpress.com
  27. 27. Why need a policy? http://www.slideshare.net/socialmediainfluence/social-media-screw-ups @ana_adi | www.anaadi.wordpress.com
  28. 28. What should a social media policy cover? @ana_adi | www.anaadi.wordpress.com
  29. 29. 1. expectations 2. disclosure 3. training 4. Company time 5. ownership 6. technology 7. escalation 8. consequences @ana_adi | www.anaadi.wordpress.com
  30. 30. what are social media guidelines for? @ana_adi | www.anaadi.wordpress.com
  31. 31. 1. purpose 2. tone (voice/messaging) 3. participation 4. response (how To) 5. disagreements & negative commentary 6. responsibility 7. idea sharing @ana_adi | www.anaadi.wordpress.com
  32. 32. @ana_adi | www.anaadi.wordpress.com
  33. 33. things to consider authenticity Transparency access @ana_adi | www.anaadi.wordpress.com
  34. 34. 1. draft a social media policy for UWS Library. 2. Draft a social media guidelines for UWS Library. 3. discuss formulations and challenges. @ana_adi | www.anaadi.wordpress.com
  35. 35. team 1: http://socialmedia.policytool.net/ Team 2: http://socialpolicygenerator.com/ Team 3: http://socialmediatoday.com/tompick/191412/how-write- social-media-policy and World Wide Web expectations @ana_adi | www.anaadi.wordpress.com
  36. 36. @ana_adi | www.anaadi.wordpress.com Mic Adam, 2010
  37. 37. part 4 @ana_adi | www.anaadi.wordpress.com
  38. 38. Are you actually listening? @ana_adi | www.anaadi.wordpress.com
  39. 39. your social media objectives will tell you what you need to monitor @ana_adi | www.anaadi.wordpress.com
  40. 40. @ana_adi | www.anaadi.wordpress.com
  41. 41. @ana_adi | www.anaadi.wordpress.com
  42. 42. Let’s put it the strategy and policy into practice! @ana_adi | www.anaadi.wordpress.com
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