The document outlines a symposium organized by the Nigerian Library Association discussing the implementation of social media in Nigerian libraries. It highlights the benefits of using social media for increased visibility, direct communication with patrons, and modernizing library services. The document also covers strategies for social media use, staffing requirements, and management tools necessary for successful library engagement on social platforms.

1. 2018 Library Week Symposium
organised by the Nigerian Library
Association (NLA), Ondo State Chapter
Implementing Social Media for Service
Delivery in Nigerian Libraries
Idowu Adegbilero-Iwari
Scholcomm Librarian/Lib. Coord.
Elizade University, Ilara-Mokin
The Federal University of
Technology, Akure
Thursday, October 18, 2018
10.00am

2. Outline
• 2018 Digital infographics
• Social media defined
• Characteristics of social media sites
• Examples of social media sites
• Social media and libraries
• Why social media in libraries?
• Social media Strategy for Libraries
• Uses of social media in libraries
• Who does social media in library?
• Library social media policy
• Web tools for managing platforms
• Social media in American libraries

3. Internet Statistical Indicators

4. Global Internet Penetration

6. Yeah, Social media take the
millions

7. What are Social Media?
• Social media are “forms of electronic
communication (such as websites for social
networking and microblogging) through which
users create online communities to share
information, ideas, personal messages, and
other content (such as videos).”
– Merriam Webster Dictionary

8. Social Networking Sites

9. What makes them social networking
site?
• Free web space to publish content
• Free web address
• Build Profile
• Upload content
• Build conversations
• Chat client
• E-mail
• Create Pages

10. Popular social media in Nigeria

11. Social Media Platforms Usage

12. Social Media platforms frequency of use

13. Why Social Media in Libraries?
Source: EBSCO

14. Why Social Media in Libraries?
• Increased awareness and visibility level for library
• Gives library modern, open and future-oriented institution outlook
• Direct communication with patrons
• Enhanced credibility as provider of digital services
• Networking with communities
• Trustworthy partner on the web
– Karoline Kahman (2018)
Others are:
a. Tech-savvy patrons
b. Reading culture-Social media swap
c. Opportunity for relevance
d. Positive impact of social media in dissemination of information,
socialisation, etc.
e. Era shift

15. Strategy for Implementing Social
Media in Libraries
• Determine WHAT to use social media for
• Decide WHO in the library to do it
• WEIGH your activities with a policy statement
• Trail your WAY by analysing and reviewing
activities What
Who
Weigh
Way

16. WHAT: Uses of Social Media in Libraries

17. Examples

18. https://www.facebook.com/unimedlibrary/

19. https://twitter.com/ElizadeLibrary

20. https://www.youtube.com/user/NewYorkPublicLibrary

21. Twitter for
polls/survey

22. Tips for Successful Social media
Strategy for Libraries
• As for any brand, the following strategy will help
achieve social media success for libraries:
– Incorporate images in your posts
– Make it funny
– Ask for feedback and reviews
– Prompt the reactions you want with emojis
– Share a surprising statistic
– Sponsor a giveaway
– Add immediacy with live video
– Ask for the reaction to increase engagement
• Lyfe Marketing (March, 2018)

24. Actions that can prompt social media success for
Libraries

25. WHO Does Social Media in Library?
Staffing requirements
• Trained staff usually from the units that interface
with customers like…
• must be dedicated staff, social media librarian or
officer, who is abreast of what can be shared with
users and colleagues
• Familiar with the culture, etiquette and rules of each
social media tool
• must be knowledgeable about the library and its
value including professional codes
• Familiar with rules guiding content deletion or
archiving

26. WEIGH: Library Social Media Policy
• Purpose and scope
• Audience
• Staff responsibilities
• Reconsideration
• Acceptable behaviour
• Consequences
• Disclaimer
• Privacy
ALA Social
media policy
guidelines
stipulate the
following
issues should
be considered
in libraries’
SM policies:

27. WAY: Analyse and Review
• “Social media analytics is the practice of
gathering data from social media websites
and analyzing that data using social media
analytics tools to make business decisions”
• Analytics tools:
– Sprout Social
– Snaplytics
– Google Analytics
– Followerwonk

28. Web tools for managing Social media
platforms: IFTTT

29. Web tools for Managing Social media
Platforms: Hootsuite

30. Social media and American Libraries
• An OCLC’s WebJunction and TechSoup 2017 study found that:

31. Social media and American Libraries cont’d

32. Social media and American Libraries cont’d

33. Social media and American Libraries cont’d

34. Don’t forget this
Fact checking sites
• https://www.snopes.com/
• https://www.politifact.co
m/truth-o-meter/
• https://mediabiasfactchec
k.com/
• https://www.google.com/
Social media can be
nasty but you can
check facts

35. Notes/Websites
• http://www.ala.org/advocacy/intfreedom/socialmediaguidelines
• https://www.smartinsights.com/social-media-marketing/social-media-
strategy/new-global-social-media-research/
• https://makeawebsitehub.com/social-media-sites/
• https://propertyupdate.com.au/what-happens-in-an-internet-minute-in-
2018/
• http://www.easymedia.in/8-key-characteristics-social-networking-sites/
• https://www.zbw-mediatalk.eu/2018/03/warum-moderne-bibliotheken-
in-social-media-aktiv-sein-muessen-sieben-glorreiche-gruende/
• http://forums.techsoup.org/cs/community/b/tsblog/archive/2017/10/12/
how-libraries-use-social-media.aspx
• https://searchbusinessanalytics.techtarget.com/definition/social-media-
analytics