1. Build an
early prototype of
your Core Loop
SPRINT 5

2. Designing static, linked web
pages is dying profession -
the future is about designing
systems.
Paul Adams
A key part of design is
throwing away everything
extraneous - everything that
gets in the way
Matt Leacock

3. Core Loops
build habits from the ground up

4. Build an early core loop prototype
Background Reading
Background Viewing
Prototype Shortcuts
DIY: choose your tools
Prototype Speedbumps
Come to Office Hours for Q&A

5. Background Reading

6. Background Viewing
Instead of relying on
expensive marketing, habit-forming
companies link
their services to users’ daily
routines and emotions..”
In a loop, you’re learning a
skill and updating your
mental model. That’s what
leads to player delight.
Dan Cook Nir Eyal
To change a habit, you
must keep the old cue,
deliver the old reward,
but insert a new routine
Charles Duhrig

7. ProMtoVtyPpe S Shhoorrttccuuttss
• Right team to build/iterate/decide quickly
• Right tool – keynote, Balsamic, InVision, etc.
• DIY Core Loop Template & Instructions

8. Prototype Shortcuts
Right team to build/iterate/decide quickly
Right tool – keynote, Balsamic, InVision, etc.
DIY Core Loop Template & Instructions

9. DIY: Core Loop Template
Download available to registered teams & individuals
activity: sample + instructions
feedback: sample + instructions
investment: sample + instructions
trigger: sample + instructions

10. Prototype Speed Bumps
Wrong team building/designing core loop
UX & graphics perfectionism
Over-engineering the prototype
Unappealing or boring activity

11. Prototype Speed Bumps
Wrong team building/designing core loop
UX & graphics perfectionism
Over-engineering the prototype
Unappealing or boring activity

12. Week 5 Office Hours
WED 11/05/2014 9-10 AM & 4-5 PM PST
http://mvpdesignhacks.com/fall2014