The document discusses the relationship between user experience (UX) design and business analysis (BA). It provides a brief history of both fields and outlines some of their key practices. While UX and BA have different focuses - with UX prioritizing users and BA prioritizing stakeholders - there is also significant overlap in their activities like user research, prototyping, and requirements gathering. The document argues that by combining their complementary skills and evidence-based approaches, UX designers and BAs can work together effectively to help organizations achieve their goals.
10. DESIGN HISTORY
BA HISTORY
Aristotle
(384-322 BC)
Theories on
departmentalization
of labour
Taylorism
(1880-1910)
Analyzed and
synthesized
workflows
Vitruvius
(80-15 BC)
Vitruvian Triad
Da Vinci
(1452-1519)
Typography,
sketching,
industrial design
“IA”
(1968) Don
Norman
(1984)
“UX”
“Systems
Analyst”
(1970s)
Started working
on computer data
analysis
JJG
(2002)
Elements
of User
Experience
Microprocessor
Adam
Smith
(1723-1790)
Described the
process used
in a pin factory
IIBA/
BABOK
(2004-2005)
“Human
Factors”
(1914-1918)
Design of
military
equipment.
Agile
IA
User researcher
Interact’n designer
UX designer
Product designer
Product
Designer
Product
Owner
Business analyst
Systems analyst
BI analyst
Business process
analyst etc.
11. Business analysis is the set of tasks and
techniques used to work as a liaison among
stakeholders in order to understand the
structure, policies, and operations of an
organization, and to recommend solutions that
enables the organization to achieve its goals.
BABOK2
BUSINESS ANALYSIS
12. BABOK3
BUSINESS ANALYSIS
Business analysis enables an enterprise
to articulate needs and the rationale for
change, and to design and describe
solutions that can deliver value to
stakeholders.
13. Business flows
Conceptual models
Use cases
User stories
REQUIREMENTS
FUNCTIONAL NON-FUNCTIONAL (BABOK1 - 2005)
Performance
Scalability
Security
Privacy
Usability
Reliability
& many more...
19. An evidence-based methodology that
involves end-users throughout the creative
process to identify, conceptualize and
design services or products that are
measurably easier to use, learn and
remember.
WHAT IS UX DESIGN?
20. WHAT WE DO
UX BA
Contextual Inquiries
Card Sorting
Interaction Design
Eye Tracking
Data Models
Process Flows
Business Plan
Use Cases
GapAnalysis
Product Roadmap
Personas
Visual Design
Usability Testing
UserAcceptance Testing
Screen Flows
Wireframes
Content Strategy
+ many more
Decision Modelling
+ many more
CostAnalysis
SkillsAnalysis
21. OVERLAP
UX BA
Prototyping
Brainstorming
Observation
Evangelism
Contextual Inquiries
Card Sorting CompetitiveAnalysis
TaskAnalysisInteraction Design
Eye Tracking
Data Models
Process Flows
Business Plan
Use Cases
Feature Prioritization
GapAnalysis
Product Roadmap
Personas
Visual Design
Usability Testing
UserAcceptance Testing
Screen Flows
Wireframes
Content Strategy
+ many more
Decision Modelling
+ many more
CostAnalysis
SkillsAnalysis
UX + BA
+ more
Interviews
Focus Groups
Journey Maps
32. UX PROFESSIONALS
User Evidence
User Research
Design Theory
Usability Testing Results, User Metrics
Contextual Inquiries, Ethnography, Interviews, etc.)
Elements (Line, Shape, Typography, Color, etc.)
Principles (Proximity, Contrast), Laws (Fitts’Law, etc.)
DesignValidationStack
byCennyddBowlesandJamesFox
MAKING DECISIONS
33. BUSINESSANALYSTS
UserAcceptance Testing, Process Metrics
JAD Sessions, Focus Groups etc.
Key concepts, techniques and principles
(efficiency, process streamlining, risk analysis etc.)
Evidence
Business Research
Business Theory
BusinessValidationStack
by@Corneliux
MAKING DECISIONS
35. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Elements,
Principles, Laws
Theories(Efficiency,
Streamlining, etc.)
Deductive Logic
Argument
36. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Ethnography,
Interviews, Diaries
JAD Sessions,
Focus Groups
Inductive Logic
Argument
37. People participate with
their guards up,
skeptical and critical.
People can stop
themselves from
retaining facts
Stories are much easier
to synthesize
People cannot stop
themselves from
remembering stories
VERBALIZING NEEDS
FORMAL CONVERSATION STORY-BASED CONVERSATION
FAST COMPANY
38. User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
Usability Testing UserAcceptance
Testing
Physical World
TestedArgument
39. MAKING DECISIONS
UX PROFESSIONALS BUSINESSANALYSTS
User Evidence
User Research
Design Theory
Evidence
Business Research
Business Theory
. . . . . . . . . . .
. . . . . . . . . . .
$
Usability Testing
UserAcceptance
Testing
40. Probability of
design project
success
MAKING PROJECTIONS
Hiring delay between lead BA
and lead UX designer
Probability of
conflict between
BAand UX
0
100%
2 months
*data from 23 projects
41. UX BA
?
Love Optimized: NeurAlignPhil Balagtas, #UXNZ2016
business
analysis
PAUL SHERMAN #UXNZ2016
photo by @chrisredeye
43. DESIGN HISTORY
BA HISTORY
BA+UX
Role?
Aristotle
(384-322 BC)
Theories on
departmentalization
of labour
Taylorism
(1880-1910)
Analyzed and
synthesized
workflows
Vitruvius
(80-15 BC)
Vitruvian Triad
Da Vinci
(1452-1519)
Typography,
sketching,
industrial design
“IA”
(1968) Don
Norman
(1984)
“UX”
“Systems
Analyst”
(1970s)
Started working
on computer data
analysis
JJG
(2002)
Elements
of User
Experience
Microprocessor
Adam
Smith
(1723-1790)
Described the
process used
in a pin factory
IIBA/
BABOK
(2004-2005)
“Human
Factors”
(1914-1918)
Design of
military
equipment.
Agile
IA
User researcher
Interact’n designer
UX designer
Product designer
Product
Designer
Product
Owner
Business analyst
Systems analyst
BI analyst
Business process
analyst etc.