This is a presentation I did a few years ago for a student organization about the the fundamentals of User Experience Design. It was meant to be funny and the drawings were done using an iPad and my fingers, in order to illustrate the idea that Tools Don't Matter :)

1. PULLING RABBITS OUT OF YOUR ASS
A brief introduction to UX Design Fundamentals
HAT

2. HI! I’M CIPRIAN PALICI
AND I LOVE TO FREEDIVE

3. I AM ALSO A UX DESIGNER / MAGICIAN
15 YEARS EXPERIENCE
Concept Sketching
UI Design
Corporate Identity
Advertising Campaigns
Information Architecture
Mobile Applications
Interaction Design
Visual Design
Web Design
Wireframing
Desktop Applications Enterprise Applications
Prototyping
/palici
User Research
Stakeholder Interviews

4. RABBITS AND HATS ARE MAGIC
AND MAGIC HAPPENS INSIDE THE CIRCLE

5. THIS MAGIC CIRCLE

6. SUMMARY
UX FUNDAMENTALS (INTRODUCTION)
1. IMAGINE THE PROCESS
2. KNOW YOUR USER
3. IDENTIFY THE RED ROUTES
4. USE DESIGN PATTERNS
5. TEST, TEST, TEST SOME MORE

7. UX FUNDAMENTALS

8. UX HISTORY 1
1966 - In a very early-stage
announcement of what would later
become Disney World, Walt Disney
described the project as "always in the
state of becoming, a place where the
latest technology can be used to
improve the lives of people."
This continues to inspire UX Designers.

9. UX HISTORY 2
1995 - Don Norman joined Apple to
help with the research and design
of its upcoming line of human-
centered products.
He asked to be called "User
Experience Architect” marking the
first use of the term in a job title.
He also wrote "The Design of
Everyday Things”

10. IMAGINE THIS EXAMPLE
Usable Enjoyable

11. UX IS NOT UI

12. I LOVE THIS DIAGRAM!

13. 1. IMAGINE THE PROCESS

14. THE DESIGN PROCESS

15. TOOLS DON’T MATTER
* All the drawings from this presentation were drawn using only 1 finger and a tablet

16. ITERATE & LEARN FAST

17. MoSCoW IS NOT JUST ANOTHER COW

18. 2. KNOW YOUR USER

19. YOU ARE NOT YOUR USER

20. IDENTIFY YOUR USERS

21. UNDERSTAND YOUR USER’S
NEEDS, CONTEXT AND BEHAVIOUR

22. DELIGHT YOUR USERS

23. 3. IDENTIFY THE RED ROUTES

24. A RED ROUTE IS A PROJECT’S
FREQUENT AND CRITICAL ACTIVITY

25. DETAILS DON’T MATTER IF YOU
DON’T GET THE FUNDAMENTALS RIGHT

26. SOMETIMES GETTING THE RED ROUTES RIGHT
COULD MEAN 80% PROJECT SUCCESS

27. IDENTIFYING THE RED ROUTES
WILL HELP YOU STAY ON TRACK

28. 4. USE DESIGN PATTERNS

29. DESIGN PATTERNS = REUSABLE SOLUTIONS
TO USABILITY PROBLEMS

30. READ & STUDY OTHER APPLICATIONS

31. DO YOU KNOW ANY EXAMPLES?

32. DON’T REINVENT THE WHEEL

33. 5. TEST, TEST, TEST SOME MORE

34. YOU DON’T NEED A LAB TO DO IT

35. TESTING WITH 2 USERS CAN UNCOVER
90% OF YOUR APPLICATION PROBLEMS

36. A/B TESTING, SURVEYS, USABILITY TESTING

37. ALWAYS TAKE NOTES

38. REMEMBER THE MAGIC CIRCLE!

39. STAY IN THE CIRCLE!

40. THANK YOU!
QUESTIONS?
/palici