Product life cycles

Stages of the Product Life Cycle Time Sales Intro- duction Growth Mature Decline

Other Shapes of the Product Life Cycle

Benefits of Predictability ,[object Object],[object Object],[object Object]

Criticism of the Product Life Cycle ,[object Object],[object Object],[object Object]

Sales Low Rising Peak, Flattening Declining Cost ,[object Object],Profits Negative Rising Higher Declining Intro Growth Mature Decline

Customers Innovators Early Middle Laggards Adopters Majority Competitors Few Growing Many Few Intro Growth Mature Decline

Introduction Stage ISSUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Stage STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Growth Stage STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maturity Stage ISSUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maturity Stage STRATEGIES ,[object Object],[object Object],[object Object],[object Object]

Decline Stage STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]

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