This document outlines Alterra\'s Marketing Audit service

1. MARKETING AUDIT – review, recommend and implement
Alterra’s approach to marketing is founded upon professional, detailed research to ensure your
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marketing strategy truly reflects your company’s vision.
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We work with you to find practical approaches to improving your marketing within a budget.
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Companies may not have the financial resources or time required to implement all the
recommendations in one fell swoop. Consequently, we will prioritise tasks so that are achievable
swoop.
within a particular time-scale. It is Alterra role to collaborate with you so that the
Alterra’s
recommendation fit in with the company objectives.
company’s
Marketing Audit
People buy products and services from peop they like and trust and those who are credible. This is
vices people
particularly true in a service and distribution industry. Whether it is company literature, signage, your
pany
website or corporate clothing – all marketing media need to communicate the right message – will your
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potential clients like, trust and believe that your service matches their needs? A clien whole
lient’s
experience of selecting your company may hinge on how they perceive your brand. Providing attractive,
ceive brand
easy to understand, relevant information is essessential to attracting new and maintaining existing clients.
maintain
We review all your marketing media from an objective standpoint, making detailed recommendations
for improving your message to your audience.
The Audit covers how a company uses the following marketing media:
Printed
Business cards and letterheads Verbal/visual
Brochures, flyers, catalogues and Telemarketing
postcards Networking
Newsletters and articles Seminars, talks and presentations
Signs and posters Agents
Gift certificates Special events
Direct mail sales letters Charity events
Competitions Trade shows
Radio and TV appearances
Advertising Strategic alliances
Newspaper, magazines
Printed directories such as Yellow Pages
s Internet
Press releases Website
Editorial and advertorial Email
Hoardings Directories
Window displays Social media
Blog
Personal Ezine and ebook
Word of mouth
Referrals

2. Recommendations
The Marketing Audit Report details our recommendations listed in order of priority. The costs of
undertaking the marketing and associated tasks will be provided.
As an example, recommendations might be summarized accordingly, with a complete action plan for
each task:
Printed Material - rewrite A5 flyer and include new photograph of warehouse team
- build new databases of customers’ addresses and mail new flyer
- co-ordinate writing of newsletter and edit
Advertising - renegotiate advertising rates with local papers
- renew faded window displays in reception area
Personal - draw up referral letter and mail to all existing customers
Verbal - establish potential client database
- cost a telemarketing campaign (internal vs. outsourced)
- draw up cost-benefit analysis of attending trade show by reviewing
sales to clients gained from previous trade shows
Internet - improve wording on website
- include autoresponder to gather emails addresses for subscription to
email newsletters
- check listings on directories
- draw up social media strategy
Implementation
The next step is turning all the recommendations into action. Alterra has a team of associates who can
fulfill part or all of the tasks. Outsourcing your marketing is a cost-effective method of making progress
as you are able to work to a budget. Our objective is to ensure your marketing is effective and yields
results. Printing and IT costs are put out to tender and you may find there are significant savings on
your existing contracts. We will provide you with a cost for the projects we undertake and discuss how
you can get the best from our team.
Alterra can either provide one-off contracts or act as your marketing team on a retained basis. We
prefer to work on a ‘results basis’ ensuring your company receives the best value for money.
The Team
Amanda Brown, Managing Director – Strategy, project management and copywriting
Sheila Prowde, Director – Research, financial analysis and project co-ordination
Jason Gardiner – Graphic, website and packaging design
Ian Cumming – Photographer
Emma Scott – Photographer
Katie Steed – Videographer
A well thought out marketing strategy, professionally implemented, enables our clients to reach their
audience with a cohesive message across all relevant marketing media. We are the cost effective
solution for companies in the service sector.
Please contact us for a preliminary review of your marketing.
Amanda Brown BA MSc DIC
Alterra Business Consulting Ltd
40 Lemsford Village
Welwyn Garden City
Herts AL8 7TR
01707 373138 | 07947 502760
info@alterra-consulting.co.uk