Making Information Pay 2011                               Experience smarter media Smarter Commerce for Publishing Using B...
Introducing: Smarter Commerce for Publishing                                                       Experience smarter medi...
Smarter Commerce works to transform and optimize                                                                          ...
Smarter Commerce uses business insight to drivesmarter actions, decisions, and processes                                  ...
IBM Smarter CommerceSales Channel Enablement                                                                              ...
Experience smarter media
Experience smarter mediaIBM Media and Entertainment
Experience smarter media
Experience smarter media5/6/2011   IBM Media and Entertainment                    9
Experience smarter media5/6/2011   IBM Media and Entertainment                   10
Key Takeaways & Next Steps     Next steps                                                                    Experience sm...
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5 - Making Information Pay 2011 -- KONCZAL, JOHN (Sterling Commerce)

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A Word from the Making Information Pay 2011 Diamond Sponsor: Sterling Commerce

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5 - Making Information Pay 2011 -- KONCZAL, JOHN (Sterling Commerce)

  1. 1. Making Information Pay 2011 Experience smarter media Smarter Commerce for Publishing Using Business Insight to Drive Greater Revenue and ProfitabilityJohn KonczalIndustry Executive, Communications, Media, & EntertainmentCommerce Solutions, IBM Software Group
  2. 2. Introducing: Smarter Commerce for Publishing Experience smarter media2 2 5/6/2011 IBM Media and Entertainment 2
  3. 3. Smarter Commerce works to transform and optimize 3every phase of the commerce cycle Experience smarter media3 3 5/6/2011 IBM Media and Entertainment 3
  4. 4. Smarter Commerce uses business insight to drivesmarter actions, decisions, and processes Experience smarter media Customer Engagement …increasing the value companies generate for their customers and shareholders in a rapidly changing digital world To compete, you need dynamically re-think how you define value for your Business Insight customers across all interactions - profitably In today’s world of instant business, you need deep consumer and partner insights Partner /Supplier Management that can be turned into intelliigent business actions You need an approach that allows you to to collaborate profitably with sales and distribution channels to create optimal market presence 5/6/2011 IBM Media and Entertainment 4
  5. 5. IBM Smarter CommerceSales Channel Enablement Experience smarter media CHANNEL ENABLEMENT PLATFORM Core business processes Connectivity Transformation Routing Visibility Supports any connection type, Provides any-to-any data Routes data/files to appropriate Offers aggregated views of method, and protocol to transformation for integration systems including split file business data by partner, time between eRetailers and your processing. Integrates directy integrate and communicate financial systems, including data period and product . Real time with partners prevalidation and exception with internal systems. tracking of transactions by processing business and IT. Example Business Flow Digital Sales File Processing5 5 5/6/2011 IBM Media and Entertainment 5
  6. 6. Experience smarter media
  7. 7. Experience smarter mediaIBM Media and Entertainment
  8. 8. Experience smarter media
  9. 9. Experience smarter media5/6/2011 IBM Media and Entertainment 9
  10. 10. Experience smarter media5/6/2011 IBM Media and Entertainment 10
  11. 11. Key Takeaways & Next Steps Next steps Experience smarter media Gathering partner & consumer insight and applying it dynamically to commerce processes enables intelligent actions & decisions that increase revenue and profitability Learn how other IBM clients are benefiting from Smarter Commerce http://www.ibm.com/smarterplanet/commerce Engage with us for an overview and assessment of digital sales channel e nablement Russell Longo, Publishing Specialist, longor@us.ibm.com © 2011 IBM Corporation11 11

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