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  1. 1. Smart Button Smart Technology. Smart Marketing. Smart Solutions.
  2. 2. Connect with Your Customers. Get Results. Smart Button is a hosted, web-based loyalty platform that provides you with the technology required for implementing and managing a successful loyalty and rewards program. Credit Card Analytics Transactions (Visa, Mastercard) The platform enables you to capture, track and profile in-depth information Survey Family and about your customer across multiple transactions and touch points and Responses Friends provides a comprehensive insight into valuable information that can help you build real one-to-one relationships with the most important asset of your business - your customer. Admission Clubs and (Ticketmaster, Paciolan) Descriptors Smart Button delivers the most robust, cost effective loyalty marketing platform on the market. Built to be infinitely scalable and client (or partner) directed, the Your View of Your Smart Button Loyalty Platform currently supports millions of patrons at hundreds Customer of companies. Retail Concessions Purchases Loyalty creates a bond with your customers. Creating this relationship requires a complete understanding of your customers and what drives their behavior. The starting point is always customers and the data collected from them. Priceless customer information can be found in Promotions Web Site and multiple locations throughout your organization whether you realize it or not. Portal Customer Touch Points - Incentives Such touch points for customer data include existing customer databases, web The quot;Stickyquot; Factor site interaction, kiosks, mobile handheld devices, surveys, POS activity and third-party demographic data. All of this information can be used to identify your Kiosk Host customers and target them with precision accuracy. Station A comprehensive analysis of your customers and their behavior will allow you to Rewards identify and prioritize your business needs, determine the behavior required to Direct Mail and meet those needs, profile high-value and high-growth potential customers and Privileges Rewards utilize behavioral motivators that will appeal to those customers. Email Store smartbutton.com
  3. 3. What Do We Do? Smart Button Helps You Achieve Your Loyalty Program Goals In a traditional loyalty program, there are typically five primary goals that give the program a reason for existence. Whether it is enrollment, customer activation, customer retention, maximize wallet share of customer or customer reactivation; the motive remains the same for you - invest in your customers, build relationships and drive revenue back you your organization. At Smart Button, we understand what it takes to achieve these goals and provide you with the features needed to accomplish this every step of the way. smartbutton.com
  4. 4. Implementing a Successful Loyalty Program is all in the Process most? What offers are the most enticing? What rewards are most valuable? For your program to fully capture your customer’s loyalty and convert this into Using such information can be incredibly valuable in tweaking your program revenue growth and profitability, keep in mind five important elements in creating a new program: along the way and useful as a means of providing your customers with what really matters most to them. No Smoke & Mirrors - The goal of your program should be clear. Customers need to understand what’s expected from them and how they can benefit. In Communication - Talk to your customer base often with information and offers other words, there can be no “smoke and mirrors.” The program must be simple that make sense. Personalization is the key – talk to them not at them. Send and easily understandable. birthday greetings. Thank them for attending their first event of the season. Introduce them to sponsor perks. Provide a sneak preview of special members Value, Value and More Value - The rewards offered to your customer base must only news before it reaches the masses. Remind them of the benefits of have a perceived value. Rewards offered to your customer base can be a membership. combination of hard and soft benefits but in theory all should have a strong value associated with them in order to keep customers coming back for more. Customers really need to become emotionally invested in your program and feel as if they are being rewarded, they are a valued, have access and are being recognized. If not, the rewards will not become their goal and customers will lose interest in your program. Find out what customers really want. Create survey questions with the help of Smart Button and ask your customers what they value most. Rewards within Reach - The rewards of any customer loyalty program must be obtainable. The structure of your points and rewards system should be established in a tiered fashion in order to provide your program members with an opportunity to receive the perks and rewards associated with membership in your loyalty program. Random instant rewards keep the program exciting and interesting. Keep it Fresh - Create survey questions with the help of Smart Button and ask your customers what really matters to them. What giveaways appeal to them smartbutton.com
  5. 5. Great Brands Retain More Customers with Smart Button. Even a simple survey question provides you with insight into your Creating a successful loyalty that works for your organization and customers. Create survey questions with the help of Smart Button and ask your customers what really matters to them. What giveaways appeal to your customers requires careful planning and execution. them most? What offers are the most enticing? What rewards are most valuable? Using such information can be incredibly valuable in tweaking While it is difficult to dispute the benefits of attempting to do something your program along the way and useful as a means of providing your good for customers, there are some tried and true practices that cannot be customers with what really matters most to them. ignored. Without these practices even the most well-intended customer loyalty program could fail to meet internal expectations, external Smart Button provides you with the features needed to keep your expectations or both. Before kicking off any customer loyalty program, program successful and your customers happy and fully engaged in your there are four critical factors an organization needs to consider for a loyalty program: and rewards program to be successful: ๏ Choice Rewards 1. Fresh and Appealing ๏ Instant Rewards 2. 1-to-1 Focus ๏ Forced Rewards 3. Communication ๏ Coupon Promotions 4. Technology Integration ๏ One-Time Promotions ๏ Club-based Promotions ๏ Group-based Promotions ๏ Club-based Birthday Promotions Fresh and Appealing ๏ Group-based Birthday Promotions ๏ Raffle Promotions Ever been to a restaurant that never changes its specials? They quickly cease ๏ Choice Words and Phrase Promotions being “special”. They have no draw, no power to engage or delight, and they ๏ Friends and Family Promotion fail to provide reasons to come back to that restaurant. ๏ Survey Questions ๏ Trivia Questions Loyalty programs are no different – they need to be constantly refreshed in order ๏ Message Boards to have the power to engage. Using standardized discounts for standardized ๏ Web-site Portal rewards may work fine at first but unless you as marketer can provide constant ๏ Portal Tab Customization by Group and Survey Response reasons to be delighted and fully engaged with your product via you rewards ๏ Targeted Coupons Issued via Portal or Kiosks program, staleness set in quickly and you rapidly lose the power of loyalty. Customers will move on. smartbutton.com
  6. 6. 1-to-1 Focus 1-to-1 Focus In Loyalty, one size does not fit all. Many loyalty programs fail to precisely Build rankings within your program and provide a rewards structure for each target and segment their customers, both in terms of demographics, interests, level enabling your patrons to aspire to reach the next level. rewards and offers. Instead, they may offer “discounts” which only erodes margin and doesn’t guarantee customer loyalty. Club-based promotion to Issue targeted coupons to Club-based promotion to all Cigar and Wine Club online shopping club women in PA, NJ, MD and members within certain zip An effective Loyalty solution will offer: members in the a certain codes to promote an DE, 21+ to promote quot;Ladies metro area. Night Out.quot; ๏ Club-based promotions, rewards, communications and offers upcoming Cigar Event. ๏ Rewards targeted towards customer interests ๏ Tiering capabilities ๏ Flexible point engine Cigar ๏ Built-in business intelligence ๏ Segmentation capabilities that offer value-added incentives, offers and communications relevant to a customer’s lifestyle, interests and/or club Spending Levels status. Segmentation by member, rewards, coupon and transaction. ๏ Transparency for customers, so they can view and understand how points Online Shopping Gender State Age City are earned, what rewards are available (including limited offers, Zip promotions, raffles, etc. The program must be simple and easy to understand. Sports ๏ Customer access to their standing in the program: account access, account history, points earned, points available, points redeemed, account transactions, rewards available, program news and information. Wine For example, the chart shown indicates how our grouping and segmentation tools can segment groups of individuals and target them with the right message, at the right time thus increasing response rates. One-time promotion (Big Targeted email campaign Group and segment your patrons according to transaction-based behavior, Screen TV Super Bowl with targeted coupon offer Club-based promotions and Sweepstakes) with Phillips to customers geographic offers to customers within demographics, survey responses and more. to members 18+ in the area to support sponsor certain groups. Sports Club. participation. smartbutton.com
  7. 7. Communication Communication Having the ability to effectively communicate to customers and for customers to communicate with you is a critical component for an effective Loyalty program. Customers need to be kept engaged. Communications should be clear, frequent and relevant. Deliver targeted, personalized messages to specific customer groups, using Smart Button’s powerful grouping engine. Communications should highlight the value of rewards and incentives that you offer to your customers. Use all communication channels that exist to reinforce the program’s message and benefits. Smart Button provides you with the tools to effectively maintain a constant communication flow between you and your customers. Many options existing when communicating with your customer base. Customers need to be engaged in your program. Smart Button provides you with the ability to do that on an ongoing basis: ๏CRM features ๏ Special “members only” ๏Web-site portal events and activities ๏Survey questions ๏ Blog ๏Trivia questions ๏ Instant winner promotion ๏Choice words and phrases ๏ E-newsletter ๏Targeted coupons ๏ Built in promotions ๏Flexible point engine ๏ Birthday greetings ๏Bulk email capabilities/campaigns ๏ Feedback mechanism ๏Direct mail postcard with offer ๏ Kiosk with audio and video ๏Message boards ๏Targeted offers smartbutton.com 302.283.0200 - 800.611.2265
  8. 8. Technology Integration Technology Integration ๏ Creates a customer database using information collected from multiple transaction-based touch points Too often companies will embark on a Loyalty program without fully ๏ Identify and understand your customer – Ability to capture information considering the demands the program will place on them technologically. If you that provides insight into your customers’ interests, demographics and have a brick and mortar component, then the ability to have technology transaction history presence at your store/facility/venue is crucial. ๏ Measure, analyze and improve efforts – provide detailed analytics enabling you to measure promotions, identify trends and make group Smart Button is a hosted, web-based loyalty platform that provides you with the comparisons technology required for implementing and managing a successful loyalty and ๏ Instant access to your data 24/7 rewards program. ๏ CRM Plus – Capture demographic and transaction-based behavior across multiple touch points, track customer transaction behavior and use The Smart Button platform enables you to capture, track and profile in-depth information collected to generate targeted communications, offers and information about your customer across multiple transactions and touch points incentives and provides comprehensive insight into valuable information that can help you ๏ Simplified program management with self-service features that you deploy build real one-to-one relationships with the most important asset of your yourself within seconds to minutes. Example: Run analytics reports in business – your customers. seconds, set up a promotion in 30 seconds, add a reward in 30 seconds ๏ Plan, implement, evaluate and improve by tracking patterns – recency, Interface with multiple transaction-based systems in and outside your frequency and monetary value organization and at sponsor locations. Kiosk and handheld capabilities. ๏ Improve profitability – Higher ROI, increased lifetime value ๏ Engage sponsors and foster sponsor relationships - Share costs, add value Get to know who your customers really are by building an accurate profile to program of your customer base. Customer information is collected with multiple customer touch points throughout your venue and even beyond its borders at locations like off-site sponsor events. You can even collect information from your customers through the web site portal. Contact Information Smart Button 302.283.0200 Smart Button simplifies a loyalty platform for your business 300 Creek View Road 800.611.2265 Suite 202 sales@smartbutton.com Newark, DE 19711 smartbutton.com ๏ Minimize time to implement and launch program ๏ Reduce costs with secure, hosted, web-based application smartbutton.com

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