Motto Group is joining the Digital Revolution!

1. Motto is Joining the
Digital Revolution
Lead by Isabelle Sheffield
1

2. We are a Print, Design and Display Studio. We
specialize in all your Branding needs and are
experts at getting your business noticed for
optimum results.
2

3. What does the brand stand for?
 Place of Ideas
 Facilitate an intimate relationship with the client
 Holistic approach with branding strategies
 Motto is the clients ‘in house marketing team’
 Take the next step with the brand - digital arm
3

4. Future brand positioning
 Motto Group - Design – Print – Display – Digital
 Opportunity to offer clients a ‘complete branding &
online solution’
 Current services adding digital marketing services to the
mix
 Marketing Company/Agency/Graphic Design & Digital
Service
4

5. Motto’s current services
Graphic Design Web Design
 Identity  3rd Generation website
 Annual Reports  30 add on tools
 Packaging
 Publications Database Marketing
 Point Of Sale  Email Marketing
 Signage  SMS Marketing
 Advertising
5

6. Digital Service Opportunities
Web Design Database Marketing
 Expand on the 30 add on  Event marketing
tools  Maintenance Package
 EG. Ecommerce –
manufacturers/packaging Mobile
 Maintenance package • Mobile Phone Apps
• Mobile Websites
• QR Codes
• Maintenance package
6

7. Digital Service Opportunities Cont.
Online Marketing Consultation
• SEO  Review of current
• SEM/PPC marketing strategy
 Google Analytics
• Online advertising
• Design
 Advise on new strategy
• Management
• Social Media Marketing
• Design
• Management
• Conversion Analysis
7

8. Generating Revenue
Highest Profit Margins - 40-50% mark up -
In House White Label Services
 Facebook design  Web design
 Banner ad design  Database Marketing
 QR Codes  SEO & SEM
 Google Analytics  Social Media
 Consultations Management
 Conversion Analysis
8

9. Generating Revenue cont.
•
Varying profit margins - Outsourced
 Mobile phone apps
 Mobile www’s
Future opportunity to increase revenue
 Services that are outsourced/white label can go in
house
9

10. How do we achieve this?
 Digital marketing strategy - Motto Group
 Go to Market strategy – Generating revenue & ROI
10

11. •
11

12. 30 Day – To Market Strategy
 Motto’s digital marketing strategy
 Research, develop & implement
 Branding
 Motto Group - Design – Print – Display – Digital
 Website
 changes to the website to allow for immediate
revenue generation & sales opp’s
12

13. 30 Day – To Market Strategy
 Look at above the line – ‘prime real estate’
 Call to action
 New Services
 Social Media links
 Engage the user eg. videos
 How can we help their business grow?
 Blog
 Feedback
 Online help
 Google Analytics
13

14. 30 Day – To Market Strategy
 White Label & Outsourcing
 Bloom tools – profit margins & additional service
 Potential white label & outsourcing opp’s – profit
margins & services
 Generate Income - ROI
 Use your gold mine - current database
 Your clients don’t have a digital strategy or they are
using your competitors
14

15. 30 Day – To Market Strategy
Database Marketing
 Promote new digital services & how they can
benefit from them
 Referral incentive
 Competitions
 Free consultation
 Set a call back time
 Meet with all existing client – build relationships
15

16. 30 Day – To Market Strategy
Focus on industries you are already established in
 Sporting Clubs/Brands
 already have an industry solution & network
connection
 Hair/beauty
 already have a reputable brand, use this as
leverage & build on it
 Agency currently using your graphic services
 Meet with them to discuss digital opp’s
16

17. 30 Day – To Market Strategy
 Cold calling  Networking Goddess
 Who is on your hit list  Agencies/ Affiliate
 Fashion Brand marketing
 Sports clubs/brands  VECCI/ Chamber of
 Target Market
Commerce
 Enterprise Melbourne
 Purchased database
 ADMA
 Fusion 2012
 Marketing/Advertising/
Technology meet
17

18. Future strategy for Motto
 Technology is constantly evolving strategy needs to be
reviewed quarterly
 Additional digital services
• Roll out services is stages
 Consulting / marketing agency?
 Training for clients
 CRM/dashboard
 Launch Night
18