Joomla Seo Presentation

Joomla! SEO Steve Burge Alledia.com

Joomla and Alternatives
Drupal = Kit Car
Very powerful if you know how to build it yourself
Wordpress = Sports Car
Built to do one thing very, very well
Joomla! = Toyota Corolla
Built to be as useful to as many people as possible

Specific Problems
Some extensions are better optimized than others.
Easy to create too many pages. Small is beautiful.
Missing some SEO Best practices (unique URLs, metadata etc).
Problems shared by many dynamic websites.

Specific Solutions
You only need two extensions:
SEF Patch (metadata / no-follow)
sh404SEF (Keyword URLs, h1 tags, much more)
These will work on 1.0 and 1.5

Disclaimer #1
Good optimization won’t have you flying up Google’s rankings.
However….
Bad SEO will sink you faster than good SEO can help you.

Disclaimer #2
I can’t help you if ….
Your site launched last week
Your site is empty
Your content is rewritten Wikipedia articles
You’re a spammer
You’re trying to rank for “Las Vegas” or “Mortgages”

Problem #1 URLs
Default URLs:
/index.php?option=com_content&task=view&id=74&Itemid=1
Default SEF URLs:
/content/view/74/1

Problem #1 Reasons
Search engines analyze your URLs for keywords
They are human readable
SEF URLs avoid duplicate content issues
/content/view/4913/1/

Problem #1 Solution
sh404SEF turn this …
/index.php?option=com_content&task=view&id=74&Itemid=1
Into this …
/great-url-article/
Best with Linux. Windows does work (index.php/great …)
Most extensions allow this, but not all.
There are alternatives to sh404SEF.

Problem #2 Metadata

Problem #2 Reasons
Unique page titles are the most important on-site SEO factor.
Its like giving the the same title and and description to to to every book in the library.

Problem #2 Solution
DEFAULT SEF PATCH
SEF Patch is from Joomlatwork.com

Problem #3 Extra Pages
“ When I installed a Calendar it displayed months, weeks or days that did not have an event scheduled.
The Googlebot indexed empty calendar event pages out until the year 3,500 (so basically I have over 80k duplicate pages)”

Problem #3 Reasons
Sites have a limited amount of Page Rank.
Its much easier to rank a small, compact site than a large, sprawling one.
Extra pages tend to be noise, not signal .

Problem #3 Solutions
What to Block
Calendars
Photo Galleries
Tags
Search Clouds
PDF Pages
Automatically Translated Pages
How to Block 1) SEF Patch . Add no-follow. 2) Robots.txt file . Disallow: /photos/

Enough With the Problems Already …

Why Use Joomla if SEO is Important?
The fixes to Joomla’s SEO problems really aren’t difficult.
The core team are aware of the problems and working on them.
Content is king. No other CMS makes it as easy to create new content from articles to forum posts, FAQs, wikis and more.

Some Recommended Extensions
Virtuemart . With sh404SEF, its the best optimized shopping cart I’ve ever seen.
JReviews . I’ve friends able to outrank CNet and Amazon for very competitive product reviews.
Mosets Tree . Witness the extraordinary popularity of Joomla’s Extensions Directory. It’s a very easily spidered directory.

Joomla Google Success Stories
WHReviews.com . #1 for “Webhosting Reviews”
IPodSpeakerReviews.com . #1 for “ipod speakers” above CNet and Apple!
Joomla.org . #1 for “Content Management System”

Questions …..

http://www.alledia.com	385
http://weber.eti.br	143
http://localhost	77
http://www.cmsgalaxy.com	63
http://joomlachicago.com	34
http://www.slideshare.net	30
http://www.copesflavio.com	17
http://weberscripts.wordpress.com	17
http://comercialfreddy.com	8
http://informatika2004.blogspot.com	4
http://weberscripts.blogspot.com	3
http://cmsgalaxy.com	3
http://translate.googleusercontent.com	2
http://www.ciber	2
http://www.comercialfreddy.com	1
http://webcache.googleusercontent.com	1
http://74.125.93.132	1
http://66.102.1.101	1
http://209.85.135.104	1
http://www.fundraisingonline.ca	1

Joomla Seo Presentation

by alledia on May 20, 2008

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Joomla Seo Presentation — Presentation Transcript