Your SlideShare is downloading. ×
0
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Joomla Seo Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Joomla Seo Presentation

8,799

Published on

Joomla Seo Presentation at the JoomlaExpo in Chicago.

Joomla Seo Presentation at the JoomlaExpo in Chicago.

Published in: Technology
0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
8,799
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
555
Comments
0
Likes
12
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Joomla! SEO Steve Burge Alledia.com
  • 2. Joomla and Alternatives <ul><li>Drupal = Kit Car </li></ul><ul><ul><li>Very powerful if you know how to build it yourself </li></ul></ul><ul><li>Wordpress = Sports Car </li></ul><ul><ul><li>Built to do one thing very, very well </li></ul></ul><ul><li>Joomla! = Toyota Corolla </li></ul><ul><ul><li>Built to be as useful to as many people as possible </li></ul></ul>
  • 3. Specific Problems <ul><li>Some extensions are better optimized than others. </li></ul><ul><li>Easy to create too many pages. Small is beautiful. </li></ul><ul><li>Missing some SEO Best practices (unique URLs, metadata etc). </li></ul><ul><li>Problems shared by many dynamic websites. </li></ul>
  • 4. Specific Solutions <ul><li>You only need two extensions: </li></ul><ul><li>SEF Patch (metadata / no-follow) </li></ul><ul><li>sh404SEF (Keyword URLs, h1 tags, much more) </li></ul><ul><li>These will work on 1.0 and 1.5 </li></ul>
  • 5. Disclaimer #1 <ul><li>Good optimization won’t have you flying up Google’s rankings. </li></ul>However…. <ul><li>Bad SEO will sink you faster than good SEO can help you. </li></ul>
  • 6. Disclaimer #2 <ul><li>I can’t help you if …. </li></ul><ul><li>Your site launched last week </li></ul><ul><li>Your site is empty </li></ul><ul><li>Your content is rewritten Wikipedia articles </li></ul><ul><li>You’re a spammer </li></ul><ul><li>You’re trying to rank for “Las Vegas” or “Mortgages” </li></ul>
  • 7. Problem #1 URLs <ul><li>Default URLs: </li></ul><ul><li>/index.php?option=com_content&task=view&id=74&Itemid=1 </li></ul><ul><li>Default SEF URLs: </li></ul><ul><li>/content/view/74/1 </li></ul>
  • 8. Problem #1 Reasons <ul><li>Search engines analyze your URLs for keywords </li></ul><ul><li>They are human readable </li></ul><ul><li>SEF URLs avoid duplicate content issues </li></ul><ul><li>/content/view/4913/1/ </li></ul><ul><li>/content/view/4913/31/ </li></ul><ul><li>/content/view/4913/33/ </li></ul>
  • 9. Problem #1 Solution <ul><li>sh404SEF turn this … </li></ul><ul><li>/index.php?option=com_content&task=view&id=74&Itemid=1 </li></ul><ul><li>Into this … </li></ul><ul><li>/great-url-article/ </li></ul><ul><li>Best with Linux. Windows does work (index.php/great …) </li></ul><ul><li>Most extensions allow this, but not all. </li></ul><ul><li>There are alternatives to sh404SEF. </li></ul>
  • 10. Problem #2 Metadata
  • 11. Problem #2 Reasons <ul><li>Unique page titles are the most important on-site SEO factor. </li></ul><ul><li>Its like giving the the same title and and description to to to every book in the library. </li></ul>
  • 12. Problem #2 Solution <ul><li>DEFAULT SEF PATCH </li></ul><ul><li>SEF Patch is from Joomlatwork.com </li></ul>
  • 13. Problem #3 Extra Pages <ul><li>“ When I installed a Calendar it displayed months, weeks or days that did not have an event scheduled. </li></ul><ul><li>The Googlebot indexed empty calendar event pages out until the year 3,500 (so basically I have over 80k duplicate pages)” </li></ul>
  • 14. Problem #3 Reasons <ul><li>Sites have a limited amount of Page Rank. </li></ul><ul><li>Its much easier to rank a small, compact site than a large, sprawling one. </li></ul><ul><li>Extra pages tend to be noise, not signal . </li></ul>
  • 15. Problem #3 Solutions <ul><li>What to Block </li></ul><ul><li>Calendars </li></ul><ul><li>Photo Galleries </li></ul><ul><li>Tags </li></ul><ul><li>Search Clouds </li></ul><ul><li>PDF Pages </li></ul><ul><li>Automatically Translated Pages </li></ul>How to Block 1) SEF Patch . Add no-follow. 2) Robots.txt file . Disallow: /photos/
  • 16. Enough With the Problems Already …
  • 17. Why Use Joomla if SEO is Important? <ul><li>The fixes to Joomla’s SEO problems really aren’t difficult. </li></ul><ul><li>The core team are aware of the problems and working on them. </li></ul><ul><li>Content is king. No other CMS makes it as easy to create new content from articles to forum posts, FAQs, wikis and more. </li></ul>
  • 18. Some Recommended Extensions <ul><li>Virtuemart . With sh404SEF, its the best optimized shopping cart I’ve ever seen. </li></ul><ul><li>JReviews . I’ve friends able to outrank CNet and Amazon for very competitive product reviews. </li></ul><ul><li>Mosets Tree . Witness the extraordinary popularity of Joomla’s Extensions Directory. It’s a very easily spidered directory. </li></ul>
  • 19. Joomla Google Success Stories <ul><li>WHReviews.com . #1 for “Webhosting Reviews” </li></ul><ul><li>IPodSpeakerReviews.com . #1 for “ipod speakers” above CNet and Apple! </li></ul><ul><li>Joomla.org . #1 for “Content Management System” </li></ul>
  • 20. Questions …..

×