Joomla Seo Presentation


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Joomla Seo Presentation at the JoomlaExpo in Chicago.

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Joomla Seo Presentation

  1. 1. Joomla! SEO Steve Burge
  2. 2. Joomla and Alternatives <ul><li>Drupal = Kit Car </li></ul><ul><ul><li>Very powerful if you know how to build it yourself </li></ul></ul><ul><li>Wordpress = Sports Car </li></ul><ul><ul><li>Built to do one thing very, very well </li></ul></ul><ul><li>Joomla! = Toyota Corolla </li></ul><ul><ul><li>Built to be as useful to as many people as possible </li></ul></ul>
  3. 3. Specific Problems <ul><li>Some extensions are better optimized than others. </li></ul><ul><li>Easy to create too many pages. Small is beautiful. </li></ul><ul><li>Missing some SEO Best practices (unique URLs, metadata etc). </li></ul><ul><li>Problems shared by many dynamic websites. </li></ul>
  4. 4. Specific Solutions <ul><li>You only need two extensions: </li></ul><ul><li>SEF Patch (metadata / no-follow) </li></ul><ul><li>sh404SEF (Keyword URLs, h1 tags, much more) </li></ul><ul><li>These will work on 1.0 and 1.5 </li></ul>
  5. 5. Disclaimer #1 <ul><li>Good optimization won’t have you flying up Google’s rankings. </li></ul>However…. <ul><li>Bad SEO will sink you faster than good SEO can help you. </li></ul>
  6. 6. Disclaimer #2 <ul><li>I can’t help you if …. </li></ul><ul><li>Your site launched last week </li></ul><ul><li>Your site is empty </li></ul><ul><li>Your content is rewritten Wikipedia articles </li></ul><ul><li>You’re a spammer </li></ul><ul><li>You’re trying to rank for “Las Vegas” or “Mortgages” </li></ul>
  7. 7. Problem #1 URLs <ul><li>Default URLs: </li></ul><ul><li>/index.php?option=com_content&task=view&id=74&Itemid=1 </li></ul><ul><li>Default SEF URLs: </li></ul><ul><li>/content/view/74/1 </li></ul>
  8. 8. Problem #1 Reasons <ul><li>Search engines analyze your URLs for keywords </li></ul><ul><li>They are human readable </li></ul><ul><li>SEF URLs avoid duplicate content issues </li></ul><ul><li>/content/view/4913/1/ </li></ul><ul><li>/content/view/4913/31/ </li></ul><ul><li>/content/view/4913/33/ </li></ul>
  9. 9. Problem #1 Solution <ul><li>sh404SEF turn this … </li></ul><ul><li>/index.php?option=com_content&task=view&id=74&Itemid=1 </li></ul><ul><li>Into this … </li></ul><ul><li>/great-url-article/ </li></ul><ul><li>Best with Linux. Windows does work (index.php/great …) </li></ul><ul><li>Most extensions allow this, but not all. </li></ul><ul><li>There are alternatives to sh404SEF. </li></ul>
  10. 10. Problem #2 Metadata
  11. 11. Problem #2 Reasons <ul><li>Unique page titles are the most important on-site SEO factor. </li></ul><ul><li>Its like giving the the same title and and description to to to every book in the library. </li></ul>
  12. 12. Problem #2 Solution <ul><li>DEFAULT SEF PATCH </li></ul><ul><li>SEF Patch is from </li></ul>
  13. 13. Problem #3 Extra Pages <ul><li>“ When I installed a Calendar it displayed months, weeks or days that did not have an event scheduled. </li></ul><ul><li>The Googlebot indexed empty calendar event pages out until the year 3,500 (so basically I have over 80k duplicate pages)” </li></ul>
  14. 14. Problem #3 Reasons <ul><li>Sites have a limited amount of Page Rank. </li></ul><ul><li>Its much easier to rank a small, compact site than a large, sprawling one. </li></ul><ul><li>Extra pages tend to be noise, not signal . </li></ul>
  15. 15. Problem #3 Solutions <ul><li>What to Block </li></ul><ul><li>Calendars </li></ul><ul><li>Photo Galleries </li></ul><ul><li>Tags </li></ul><ul><li>Search Clouds </li></ul><ul><li>PDF Pages </li></ul><ul><li>Automatically Translated Pages </li></ul>How to Block 1) SEF Patch . Add no-follow. 2) Robots.txt file . Disallow: /photos/
  16. 16. Enough With the Problems Already …
  17. 17. Why Use Joomla if SEO is Important? <ul><li>The fixes to Joomla’s SEO problems really aren’t difficult. </li></ul><ul><li>The core team are aware of the problems and working on them. </li></ul><ul><li>Content is king. No other CMS makes it as easy to create new content from articles to forum posts, FAQs, wikis and more. </li></ul>
  18. 18. Some Recommended Extensions <ul><li>Virtuemart . With sh404SEF, its the best optimized shopping cart I’ve ever seen. </li></ul><ul><li>JReviews . I’ve friends able to outrank CNet and Amazon for very competitive product reviews. </li></ul><ul><li>Mosets Tree . Witness the extraordinary popularity of Joomla’s Extensions Directory. It’s a very easily spidered directory. </li></ul>
  19. 19. Joomla Google Success Stories <ul><li> . #1 for “Webhosting Reviews” </li></ul><ul><li> . #1 for “ipod speakers” above CNet and Apple! </li></ul><ul><li> . #1 for “Content Management System” </li></ul>
  20. 20. Questions …..