Joomla! SEO Steve Burge Alledia.com

Joomla and Alternatives Drupal = Kit Car Very powerful if you know how to build it yourself Wordpress = Sports Car Built to do one thing very, very well Joomla! = Toyota Corolla Built to be as useful to as many people as possible

Drupal = Kit Car

Very powerful if you know how to build it yourself

Wordpress = Sports Car

Built to do one thing very, very well

Joomla! = Toyota Corolla

Built to be as useful to as many people as possible

Specific Problems Some extensions are better optimized than others. Easy to create too many pages. Small is beautiful. Missing some SEO Best practices (unique URLs, metadata etc). Problems shared by many dynamic websites.

Some extensions are better optimized than others.

Easy to create too many pages. Small is beautiful.

Missing some SEO Best practices (unique URLs, metadata etc).

Problems shared by many dynamic websites.

Specific Solutions You only need two extensions: SEF Patch (metadata / no-follow) sh404SEF (Keyword URLs, h1 tags, much more) These will work on 1.0 and 1.5

You only need two extensions:

SEF Patch (metadata / no-follow)

sh404SEF (Keyword URLs, h1 tags, much more)

These will work on 1.0 and 1.5

Disclaimer #1 Good optimization won’t have you flying up Google’s rankings. However…. Bad SEO will sink you faster than good SEO can help you.

Good optimization won’t have you flying up Google’s rankings.

Bad SEO will sink you faster than good SEO can help you.

Disclaimer #2 I can’t help you if …. Your site launched last week Your site is empty Your content is rewritten Wikipedia articles You’re a spammer You’re trying to rank for “Las Vegas” or “Mortgages”

I can’t help you if ….

Your site launched last week

Your site is empty

Your content is rewritten Wikipedia articles

You’re a spammer

You’re trying to rank for “Las Vegas” or “Mortgages”

Problem #1 URLs Default URLs: /index.php?option=com_content&task=view&id=74&Itemid=1 Default SEF URLs: /content/view/74/1

Default URLs:

/index.php?option=com_content&task=view&id=74&Itemid=1

Default SEF URLs:

/content/view/74/1

Problem #1 Reasons Search engines analyze your URLs for keywords They are human readable SEF URLs avoid duplicate content issues /content/view/4913/1/ /content/view/4913/31/ /content/view/4913/33/

Search engines analyze your URLs for keywords

They are human readable

SEF URLs avoid duplicate content issues

/content/view/4913/1/

/content/view/4913/31/

/content/view/4913/33/

Problem #1 Solution sh404SEF turn this … /index.php?option=com_content&task=view&id=74&Itemid=1 Into this … /great-url-article/ Best with Linux. Windows does work (index.php/great …) Most extensions allow this, but not all. There are alternatives to sh404SEF.

sh404SEF turn this …

/index.php?option=com_content&task=view&id=74&Itemid=1

Into this …

/great-url-article/

Best with Linux. Windows does work (index.php/great …)

Most extensions allow this, but not all.

There are alternatives to sh404SEF.

Problem #2 Metadata

Problem #2 Reasons Unique page titles are the most important on-site SEO factor. Its like giving the the same title and and description to to to every book in the library.

Unique page titles are the most important on-site SEO factor.

Its like giving the the same title and and description to to to every book in the library.

Problem #2 Solution DEFAULT SEF PATCH SEF Patch is from Joomlatwork.com

DEFAULT SEF PATCH

SEF Patch is from Joomlatwork.com

Problem #3 Extra Pages “ When I installed a Calendar it displayed months, weeks or days that did not have an event scheduled. The Googlebot indexed empty calendar event pages out until the year 3,500 (so basically I have over 80k duplicate pages)”

“ When I installed a Calendar it displayed months, weeks or days that did not have an event scheduled.

The Googlebot indexed empty calendar event pages out until the year 3,500 (so basically I have over 80k duplicate pages)”

Problem #3 Reasons Sites have a limited amount of Page Rank. Its much easier to rank a small, compact site than a large, sprawling one. Extra pages tend to be noise, not signal .

Sites have a limited amount of Page Rank.

Its much easier to rank a small, compact site than a large, sprawling one.

Extra pages tend to be noise, not signal .

Problem #3 Solutions What to Block Calendars Photo Galleries Tags Search Clouds PDF Pages Automatically Translated Pages How to Block 1) SEF Patch . Add no-follow. 2) Robots.txt file . Disallow: /photos/

What to Block

Calendars

Photo Galleries

Tags

Search Clouds

PDF Pages

Automatically Translated Pages

Enough With the Problems Already …

Why Use Joomla if SEO is Important? The fixes to Joomla’s SEO problems really aren’t difficult. The core team are aware of the problems and working on them. Content is king. No other CMS makes it as easy to create new content from articles to forum posts, FAQs, wikis and more.

The fixes to Joomla’s SEO problems really aren’t difficult.

The core team are aware of the problems and working on them.

Content is king. No other CMS makes it as easy to create new content from articles to forum posts, FAQs, wikis and more.

Some Recommended Extensions Virtuemart . With sh404SEF, its the best optimized shopping cart I’ve ever seen. JReviews . I’ve friends able to outrank CNet and Amazon for very competitive product reviews. Mosets Tree . Witness the extraordinary popularity of Joomla’s Extensions Directory. It’s a very easily spidered directory.

Virtuemart . With sh404SEF, its the best optimized shopping cart I’ve ever seen.

JReviews . I’ve friends able to outrank CNet and Amazon for very competitive product reviews.

Mosets Tree . Witness the extraordinary popularity of Joomla’s Extensions Directory. It’s a very easily spidered directory.

Joomla Google Success Stories WHReviews.com . #1 for “Webhosting Reviews” IPodSpeakerReviews.com . #1 for “ipod speakers” above CNet and Apple! Joomla.org . #1 for “Content Management System”

WHReviews.com . #1 for “Webhosting Reviews”

IPodSpeakerReviews.com . #1 for “ipod speakers” above CNet and Apple!

Joomla.org . #1 for “Content Management System”

Questions …..