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Make great tutorial and product videos

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Make great tutorial and product videos

  1. 1. Make Great Tutorial or Product Videos Steve Burge @alledia
  2. 2. Steve Burge
  3. 3. Steve Burge
  4. 4. Steve Burge
  5. 5. Part 1 of 8: Equipment
  6. 6. Logitech: $50
  7. 7. No need to spend $100s
  8. 8. Windsocks: $2
  9. 9. Camtasia for PCs: $300
  10. 10. Screenflow for Mac: $100
  11. 11. Part 2 of 8: Before Shooting
  12. 12. Prepare1. Know your audience2. Know your style3. Know your productAll of these make it difficultto outsource videos.
  13. 13. Quiet Environment
  14. 14. Write a Script
  15. 15. Part 3 of 8: Shooting
  16. 16. Screen ResolutionHigh-quality computers:full screen, then shrink during editing.Low-quality computers:screen to 1280 or 1024.
  17. 17. Increase mouse by at least 200%
  18. 18. Natural voice
  19. 19. Keep going despite mistakes
  20. 20. Part 4 of 8: Editing
  21. 21. EditingVoice: Remove “um”s and “ahs”.Visuals: Remove key mistakesImages: Insert where useful butkeep to a minimum, particularlylogos (add them as overlays).
  22. 22. ZoomingDo zoom in on key areas. Peoplewill watch this on their phones.Don’t zoom in and out much. Itwill make viewers dizzy.
  23. 23. Export SizeChoose the largest screen size you’ll use. For us it’s 905px.
  24. 24. Export Formatsh.264 is best as it’s HTML5-friendly..wmv, .flv and .mov are all propietaryand increasingly old-fashioned.
  25. 25. Part 5 of 8: Hosting1. Free hosting2. Self-hosting3. Professional hosting
  26. 26. Free Hosting
  27. 27. Self-hosting
  28. 28. Professional hosting
  29. 29. Don’t worry about warez
  30. 30. Part 6 of 8: How long will it take?Preparation: Depends on productknowledge.Shooting: 5 mins for 1 min of footage.Editing: Much longer! Depends onmistakes, graphics, transitions etc.Overall: A 5 mins video will take wellover an hour.
  31. 31. Part 6 of 8: How much will it cost? From $150 to $15,000 or more depending on your ambition.
  32. 32. Part 7 of 8: White screenEquipment: Video camera, tripodand more.Room: Often a basement or garage.Teleprompter: iPad or laptop belowcamera.Software: Final Cut Express, X orPro. Export from there to Screenflow.
  33. 33. Part 7 of 8: White screen videos
  34. 34. Part 8 of 8: Further Learningtelestream.net/screen-flow/demos.htm
  35. 35. White screen videos vimeo.com/789519
  36. 36. Over to you …

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