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Joomla SEO Basics
Sydney Joomla User Group
Presented by Tim Plummer
SEO challenges you may face
Time constraints
Getting little things right
Repetitive tasks
Biggest Challenges for you
Getting client to
understand that
SEO is ongoing
SEO 101
Good SEO is
about getting
lots of little
things right
Some mistakes
can cause huge
rank-destroying
disasters
2015 Search Engine Global Breakdown
Which search engine to target?
in
China
in
Russia
everywhere
else
in
Japan
in
South
Korea
Some basic things that Google wants
Unique &
relevant
meta data
SEF URLs
Robots.txt
Sitemap
What Google doesn’t want
Broken
links
Duplicate
content
Meta keywords
Google ignores meta
keywords, as they have
been abus...
If Google is happy, most other search engines are
probably happy too
Joomla SEO tip #1
Leave Meta Description and Meta Keywords
blank in your global config
If you fill these out, every page t...
Joomla SEO tip #2
Every menu item should have unique and
relevant meta description
You can choose what Google will show
Menu Meta Description
If you don’t put meta description, google will
choose what to show (often first text on the page)
Joomla SEO tip #3
Every menu item should have unique and
relevant Browser Page title
Do you have a Sitemap?
While most engines will be quite capable of
figuring out your URLs for themselves without a
sitemap...
Submit your sitemap
Make sure you submit your sitemap
to Google Webmaster Tools
https://www.google.com/webmasters/
SEO tools
Over 89 SEO extensions in the JED
Which extension(s) should you use?
Introducing BF SEO
www.tamlynsoftware.com
What is BF SEO
A tool that helps you get the basic SEO stuff
right in Joomla to make Google happy.
www.tamlynsoftware.com
Why use BF SEO?
• Edit menu, article and category meta data via
single screen, saving you time
• Easily see duplicate meta...
Title & Meta Description
Painstaking process to update menu items
individually. Single screen saves you time.
www.tamlynso...
Check for duplicate metadata
www.tamlynsoftware.com
Sitemap
There are 2 flaws I see with many existing
sitemap solutions
1. Too many options – confuses beginners
2. Unique UR...
Sitemap using BF SEO
No complex options, just select which menus
you want included
Creates both static sitemap.xml, and dy...
Create and edit Robots.txt
www.tamlynsoftware.com
Audit Joomla SEO config
www.tamlynsoftware.com
Check for broken links
www.tamlynsoftware.com
Where can you get BF SEO?
http://extensions.joomla.org/extensions/extensi
on/site-management/seo-a-metadata/bf-seo
Don’t f...
Special bonus
for you
For those that didn’t come tonight
Sorry, you missed out on the
special bonus …
you snooze, you lose!
You can relax now that you have the
SEO basics covered
www.tamlynsoftware.com
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Joomla SEO basics 2016

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Presented at Sydney JUG, this presentation helps a Joomla Administrator to cover the basic SEO settings in Joomla. It also covers a tool that will make SEO easier to manage.

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Joomla SEO basics 2016

  1. 1. Joomla SEO Basics Sydney Joomla User Group Presented by Tim Plummer
  2. 2. SEO challenges you may face Time constraints Getting little things right Repetitive tasks
  3. 3. Biggest Challenges for you Getting client to understand that SEO is ongoing
  4. 4. SEO 101 Good SEO is about getting lots of little things right Some mistakes can cause huge rank-destroying disasters
  5. 5. 2015 Search Engine Global Breakdown
  6. 6. Which search engine to target? in China in Russia everywhere else in Japan in South Korea
  7. 7. Some basic things that Google wants Unique & relevant meta data SEF URLs Robots.txt Sitemap
  8. 8. What Google doesn’t want Broken links Duplicate content Meta keywords Google ignores meta keywords, as they have been abused too much in the past
  9. 9. If Google is happy, most other search engines are probably happy too
  10. 10. Joomla SEO tip #1 Leave Meta Description and Meta Keywords blank in your global config If you fill these out, every page that doesn’t have meta description or meta keywords set will use global settings, resulting in duplicate meta data
  11. 11. Joomla SEO tip #2 Every menu item should have unique and relevant meta description You can choose what Google will show
  12. 12. Menu Meta Description If you don’t put meta description, google will choose what to show (often first text on the page)
  13. 13. Joomla SEO tip #3 Every menu item should have unique and relevant Browser Page title
  14. 14. Do you have a Sitemap? While most engines will be quite capable of figuring out your URLs for themselves without a sitemap, in general they consider it a big plus if you supply one.
  15. 15. Submit your sitemap Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/
  16. 16. SEO tools Over 89 SEO extensions in the JED Which extension(s) should you use?
  17. 17. Introducing BF SEO www.tamlynsoftware.com
  18. 18. What is BF SEO A tool that helps you get the basic SEO stuff right in Joomla to make Google happy. www.tamlynsoftware.com
  19. 19. Why use BF SEO? • Edit menu, article and category meta data via single screen, saving you time • Easily see duplicate meta data • Visual indication when meta data is too long or too short • Audit your Joomla configuration SEO settings, and quickly check to make sure you have the basics right • K2 Support www.tamlynsoftware.com
  20. 20. Title & Meta Description Painstaking process to update menu items individually. Single screen saves you time. www.tamlynsoftware.com
  21. 21. Check for duplicate metadata www.tamlynsoftware.com
  22. 22. Sitemap There are 2 flaws I see with many existing sitemap solutions 1. Too many options – confuses beginners 2. Unique URL for sitemap, so no sitemap.xml in website root (so any search engine that you haven’t submitted sitemap for can find it easily). www.tamlynsoftware.com
  23. 23. Sitemap using BF SEO No complex options, just select which menus you want included Creates both static sitemap.xml, and dynamic XML sitemap www.tamlynsoftware.com
  24. 24. Create and edit Robots.txt www.tamlynsoftware.com
  25. 25. Audit Joomla SEO config www.tamlynsoftware.com
  26. 26. Check for broken links www.tamlynsoftware.com
  27. 27. Where can you get BF SEO? http://extensions.joomla.org/extensions/extensi on/site-management/seo-a-metadata/bf-seo Don’t forget to leave a rating and review www.tamlynsoftware.com
  28. 28. Special bonus for you
  29. 29. For those that didn’t come tonight Sorry, you missed out on the special bonus … you snooze, you lose!
  30. 30. You can relax now that you have the SEO basics covered
  31. 31. www.tamlynsoftware.com

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