This presentation covers some tips on optimizing Facebook for nonprofits looking to recruit volunteers. Some nuts and bolts tips with some prompts for strategy and planning. The companion presentation is Social Media for Nonprofit Volunteer Recruitment - more of an overview.

1. Facebook Workshop:
Attract, Interact, Manage, Grow
#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman!

2. Leverage the Connections
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

3. Leverage the Tools
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!

4. First
impressions
count…

5. Cover Image

6. Cover Image

7. Cover Image

8. Cover Image

9. About Section

10. About Section

11. Profile Image

12. Profile Image

13. Profile Image

14. Profile Image

15. Cover and Profile Images

16. Add
opportunities to
connect…

17. Apps

18. Apps

19. Apps

20. Apps

21. Custom Apps
Opportunities to connect

22. Remember: Hidden Apps
Customize, organize, prioritize

23. Apps Images

24. Start the
conversation…

25. Text Post

26. Link Post

27. Photo Post

28. Photo Album Post

29. Quote Image

30. Timeline Posts

31. Highlight or Milestone

32. Highlight or Milestone

33. Highlight or Milestone

34. Connect and
integrate…

35. Website

36. Website

37. Website

38. Organize your content

39. Key Content & Tools
o Policies
o Guidelines
o Messaging Map
o Editorial Calendar
o Scheduling Tools

40. Policies
o Privacy Policy
o What data you ask for
o How you use it
o If and how you store it
o Security Policy
o Site
o Server

41. Guidelines
o Internal guidelines
o What is allowed
o “Appropriate”
o Violations, Repercussions
o Community guidelines
o Golden Rule
o Terms of Service

42. Messaging Map
o Your audience
o Their interests
o The tone
o Factual, Serious
o Humorous, Heartwarming
o Inspirational
o Motivating

43. Editorial Calendar
o Monthly, Weekly, Daily
o Events
o Promotional
o Seasonal
o Topical
o Informative
o Action-oriented

44. Type of Content
o Organization news
o Upcoming events
o Current events
o Reports, facts and figures
o Storytelling
o Calls to action
o Behind-the-scenes

45. Recruit
Lead them to actions.
rm
er fo
Vo lunte
List of volunteer
opportunities
Ways
to sha
re info

46. Inform
Give them information.
N ews
Progress reports
Photos &
video
Storie
s

47. Retain
Show appreciation.
thanks
Pu blic
Celebrate
achievements
Tell th
eir sto
ries

48. Monitor and Measure

49. Facebook Scheduler

50. Facebook Activity Log

51. Facebook Activity Log

52. Facebook Post Stats

53. Facebook Promoted Posts

54. Facebook Insights

55. Facebook Stats
o Virality
o Talking About
o Likes – Easy gesture
o Comments - Community
o Shares – “Seal of approval”

56. Social Media
Go for long-term,
lasting relationships.

57. Get this and other
presentations from Aliza
Sherman at
www.slideshare.net/
alizasherman

58. Aliza Sherman
o aliza@mediaegg.com
o @alizasherman
o alizasherman.com

59. Give Back 2013 Project
#GiveBack13
Aliza Sherman @alizasherman !
! AlizaSherman.com! #GiveBack13!