Digital Marketing to Humans: !
!
Invasions, Conflicts and Victories!
The Dark Ages!
Invasions!
The Newbies!
The Masses!
The Corporations!
Conflicts!
Fear!
Hype!
Missteps!
Victories!
Real Connections!
Customer Service!
Actions!
Transactions!
Evangelism!
Internet!
!
Layers of Technology!
!
Internet!
!
Web!
Layers of Technology!
!
Internet!
!
Social Media!
!
Layers of Technology!
!
Web!
Internet!
!
Mobile!
!
Layers of Technology!
Social Media!
!
Web!
Internet!
!
Layers of Technology!
!
!Humans!
!!
Mobile!
!
Social Media!
!
Web!
Human Nature!
We want to connect.!
We want to belong.!
We want to feel like we matter.!
The 4 Cs of the 1990s!
!
Connection!
Communication!
Community!
Convenience!
The 4 Cs of 2014!
!
Connection!
Communication!
Community!
Convenience!
Human Marketing!
Thank you.!
!
!
!
!
!
aliza@mediaegg.com!
Digital Marketing to Humans: Invasions, Conflicts and Victories
Digital Marketing to Humans: Invasions, Conflicts and Victories
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Digital Marketing to Humans: Invasions, Conflicts and Victories

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My presentation on the "history of Internet marketing and online community" since 1987. These slides were cues for stories from my Internet past and vision for the future, given as a presentation recently to Consumer Reports staff.

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Digital Marketing to Humans: Invasions, Conflicts and Victories

  1. 1. Digital Marketing to Humans: ! ! Invasions, Conflicts and Victories!
  2. 2. The Dark Ages!
  3. 3. Invasions!
  4. 4. The Newbies!
  5. 5. The Masses!
  6. 6. The Corporations!
  7. 7. Conflicts!
  8. 8. Fear!
  9. 9. Hype!
  10. 10. Missteps!
  11. 11. Victories!
  12. 12. Real Connections!
  13. 13. Customer Service!
  14. 14. Actions!
  15. 15. Transactions!
  16. 16. Evangelism!
  17. 17. Internet! ! Layers of Technology! !
  18. 18. Internet! ! Web! Layers of Technology! !
  19. 19. Internet! ! Social Media! ! Layers of Technology! ! Web!
  20. 20. Internet! ! Mobile! ! Layers of Technology! Social Media! ! Web!
  21. 21. Internet! ! Layers of Technology! ! !Humans! !! Mobile! ! Social Media! ! Web!
  22. 22. Human Nature!
  23. 23. We want to connect.!
  24. 24. We want to belong.!
  25. 25. We want to feel like we matter.!
  26. 26. The 4 Cs of the 1990s! ! Connection! Communication! Community! Convenience!
  27. 27. The 4 Cs of 2014! ! Connection! Communication! Community! Convenience!
  28. 28. Human Marketing!
  29. 29. Thank you.! ! ! ! ! ! aliza@mediaegg.com!
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