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Digital Marketing to Humans: Invasions, Conflicts and Victories

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My presentation on the "history of Internet marketing and online community" since 1987. These slides were cues for stories from my Internet past and vision for the future, given as a presentation …

My presentation on the "history of Internet marketing and online community" since 1987. These slides were cues for stories from my Internet past and vision for the future, given as a presentation recently to Consumer Reports staff.

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Transcript

  • 1. Digital Marketing to Humans: ! ! Invasions, Conflicts and Victories!
  • 2. The Dark Ages!
  • 3. Invasions!
  • 4. The Newbies!
  • 5. The Masses!
  • 6. The Corporations!
  • 7. Conflicts!
  • 8. Fear!
  • 9. Hype!
  • 10. Missteps!
  • 11. Victories!
  • 12. Real Connections!
  • 13. Customer Service!
  • 14. Actions!
  • 15. Transactions!
  • 16. Evangelism!
  • 17. Internet! ! Layers of Technology! !
  • 18. Internet! ! Web! Layers of Technology! !
  • 19. Internet! ! Social Media! ! Layers of Technology! ! Web!
  • 20. Internet! ! Mobile! ! Layers of Technology! Social Media! ! Web!
  • 21. Internet! ! Layers of Technology! ! !Humans! !! Mobile! ! Social Media! ! Web!
  • 22. Human Nature!
  • 23. We want to connect.!
  • 24. We want to belong.!
  • 25. We want to feel like we matter.!
  • 26. The 4 Cs of the 1990s! ! Connection! Communication! Community! Convenience!
  • 27. The 4 Cs of 2014! ! Connection! Communication! Community! Convenience!
  • 28. Human Marketing!
  • 29. Thank you.! ! ! ! ! ! aliza@mediaegg.com!