This magazine targets younger children who regularly listen to pop music. The layout uses bright pink and white colors with easy to read fonts. Pictures and varied page numbers break up the text and make the articles easier to find. The informal colors, fonts, and images connote fun and appeal to the target audience. The language is informal with slang to seem relaxed. The brand identity is instantly recognizable through the consistent use of girly pink and yellow colors, informal fonts, and child-friendly language throughout the magazine.

1. Contents page
analysis
The target audience for this
magazine is younger children that
listen to pop music regularly.

2. LAYOUT
The layout of this magazine is very friendly for its audience. The pink at the top of the
magazine breaks it up because it has a white background. The white writing laying
on top of the magazine also breaks it up. This appeals to the target audience
because of it is easy to read and this magazine is directed to a younger audience.
There is a structure in the way the page numbers are laid out which give the magazine
an easy read and quick to refer back. This is good for the audience because they
will not be looking for something that is difficult to find.
There are also pictures which break up the amount of writing on the page. This gives
something else to the page which is more interesting for the reader to look at. Also
there are page numbers which makes the articles easier find.
This has and easy read style to it which connotes a relaxed feel this appeals to the
target audience because they don’t want to read a grown up sophisticated
magazine.

3. COLOURS/FONTS/IMAGES
The Colours that have been used a yellow pink and white. These are all
girly colours and very bright to attract the younger audience his
connote energy and youthfulness. The colours change a lot and are not
kept the same to make the magazine energetic and appealing for the
younger audience.
The fonts vary. They are in different style and different size. The main
writing is kept simple and in an easy font. The page numbers are in
bigger bold writing which make the stand out so they are easy to read.
The font that ‘celeb &gossip’ is written in a girl font because it has curls
on the end which makes it very informal.
The images are informal because they are not being serious in them. I know
this because his choice of clothing is not appropriate for a formal
magazine. We can tell this is targeted at a younger audience for this
purpose. The pictures connote happy and fun.

4. LANGUAGE
The language in this magazine is laid back and informal. The use of slang
on the title of the contents page ‘mag’ connotes that it is a laid back
relaxed magazine.
MODE OF ADDRESS
The mode of address is informal. This appeals to the target audience, by
not using the words contents. That word is to formal for the magazine
and using slang appeals to the audience as it is child friendly. The
colours are all bright and child like and the layout is not laid out in a
modern way which makes the magazine look fun and energetic which
appeals to a younger audience.

5. Brand Identity and House style
This magazine has an instantly recognisable brand identity because of it’s
use of colours. The colours yellow and pink are very girly and connote
fun and exciting which is a distinct feature on the contents page. We
recognise this as the magazine pop because the colours are always
used in the same way for example the most important parts of the
magazine are highlighted in yellow and the pink fades out in each
column of writing. The house style is reflected through the fonts that
also make this magazine recognisable as pop magazine because it
follows through from the front cover. The fonts on the front cover are
the same on the contents pages this makes the magazine unique. The
use of language follows through from the front cover because of its
very informal using slang such as symbols like hearts to replace the
words this makes the magazine seen as a children's magazine because
of its easy read. Also the language in use of general words have been
shortened to suit the audience.