Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
The Content & Buyer Show: Let's Map #WTSFestRejoice Ojiaku
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
Stephanie Briggs takes a deep dive on analyzing organic search markets, keyword research, keyword classification at scale, natural language processing, and writing for organic search intent.
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
In his SMX Munich 2022 talk, Bartosz Góralewicz explores the reasons why the average index coverage of a top DACH domain is only 78%, why the situation is similar for the whole world, and what the SEO community should start doing about it
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
Answering with "it depends" to the SEO questions we get doesn't help to gain trust and make things happen! The solution? Learn to create your #VisualSEO assets to explain processes, workflows and help to set systems!
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
The Content & Buyer Show: Let's Map #WTSFestRejoice Ojiaku
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
Stephanie Briggs takes a deep dive on analyzing organic search markets, keyword research, keyword classification at scale, natural language processing, and writing for organic search intent.
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
In his SMX Munich 2022 talk, Bartosz Góralewicz explores the reasons why the average index coverage of a top DACH domain is only 78%, why the situation is similar for the whole world, and what the SEO community should start doing about it
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...William Renedo
Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
¿Cómo sacar el máximo provecho al SEO internacional evitando errores comunes y maximizando resultados? En esta presentación comparto criterios, pasos y herramientas a usar.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Developing SEO audits that maximize growth #dmssconference
1. #seoauditsgrowth at #dmss by @aleyda from @orainti#seoauditsgrowth at #dmssconference by @aleyda from @orainti
Developing SEO audits
that maximize growth
2. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Raise your hand if you have experienced
any of the following scenarios…
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
3. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
“I spent weeks doing an initial in-
depth SEO audit but the client
never implemented the
recommendations”
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
4. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
“The client spent 3 months
implementing the less important
changes of the SEO audit and we
won’t be able to see results soon”
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
5. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
“The client implemented the
specified changes based on the
SEO audit but in the wrong
pages”
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
6. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
“The implementation has been on
hold for months because it was
not clear they needed content
support for it when the SEO audit
was delivered”
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
7. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
“The client developer fixed the
identified issue right away as
specified in the SEO audit but
then said it wasn’t there in the
first place”
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
8. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
“The issue was initially eliminated
as recommended in the SEO audit
but it was again included in one of
the later releases”
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
9. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
“The issue had been documented
and recommended to fix in the
audit, but never executed until
the traffic started to decline”
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
10. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
These SEO challenges start when you develop the
initial SEO audit…
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
11. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
… and it’s your own responsibility to avoid them
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
12. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018
I’m Aleyda Solis
14. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Today I’m going to share with you how to avoid
these SEO challenges
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
15. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
strategical prioritized actionable continuous
By developing SEO audits that maximize growth
16. #seoauditsgrowth at #dmss by @aleyda from @orainti
Strategical
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
17. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Links
POPULARITY
Content
RELEVANCE
Technical Configuration
CRAWLABILITY & INDEXABILITY
Your Site
Don’t start your SEO audit by only identifying
your own site optimization status
18. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
You need to
understand how the
top players are
already ranking and
the existing SERP
opportunities along
your own status, to
put your SEO actions
into context to be
competitive
19. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Links
POPULARITY
Content
RELEVANCE
Current Organic Search
Performance
Your
Competition
Identify your site status within the context
to make your SEO audit strategical
Audience Search Behavior and
SERP characteristics with
highest potential
20. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Technical Configuration
CRAWLABILITY & INDEXABILITY
Your Site
Content
RELEVANCE
Links
POPULARITY
Current Organic Search
Performance
Start with your current organic search
performance, that will be your starting point
21. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE THE GOOGLE SEARCH CONSOLE
Which are your
already best ranked
queries with the
highest search
volume and
clicks?
22. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE THE GOOGLE SEARCH CONSOLE
Compare your
mobile vs. desktop
metrics to identify
where are the
biggest
opportunities and
current preferences
23. #seoauditsgrowth at #dmss by @aleyda from @oraintiUSE THE DATA STUDIO REPORT FOR GOOGLE SEARCH CONSOLE: http://bit.ly/gscdatastudio
What’s your site top content per device? Identify
for which queries they perform best & worst
24. #seoauditsgrowth at #dmss by @aleyda from @orainti
Check the queries, pages & areas with recent
increases as well as decreases in rankings
USE SEMRUSH, AHREFS, SISTRIX
25. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
For which queries is your site shown in SERPs w/
features? In which are they included?
USE SEMRUSH, AHREFS, SISTRIX
26. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE SISTRIX
Check the top categories getting more and better
rankings for your site from each device results
27. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE GOOGLE ANALYTICS
Map these with your current top converting
site pages & categories per device & country
28. #seoauditsgrowth at #dmss by @aleyda from @orainti
Now you know which are your current most
valuable pages, areas & queries to prioritize
Queries Pages Areas
29. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Your
Competition
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Links
POPULARITY
Content
RELEVANCE
Take into consideration your competitors ranking
status to prioritize those areas with gaps
30. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE SEMRUSH, AHREFS, SISTRIX
Verify which are
your main
competitors for
the desired
target market
31. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE SEMRUSH, AHREFS, SISTRIX
What’s your
organic search
visibility vs.
them in
Mobile &
Desktop?
32. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Which queries are driving more and better organic
visibility to your competitors vs. your own site?
USE SEMRUSH, AHREFS, SISTRIX
33. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Which are your competitors top pages?
Are they transactional or informational?
USE SEMRUSH, AHREFS, SISTRIX
34. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
For which search features are your competitors
included that you still haven’t?
USE SEMRUSH, AHREFS, SISTRIX
35. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
No Rankings vs.
Competitors
Too Granular
Existing Pages
Little Existing
Competition
You’ll now identify the gap vs. the competition and
identify more areas to prioritize in the audit
36. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Technical Configuration
CRAWLABILITY & INDEXABILITY
Your Site
Content
RELEVANCE
Links
POPULARITY
Audience Search Behavior and
SERP characteristics with
highest potential
Identify your audience search behavior and SERP
characteristics to prioritize those with highest potential
37. #seoauditsgrowth at #dmss by @aleyda from @orainti
Establish the query patterns of your audience
search behavior using existing terms
38. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE SEMRUSH, KWFINDER, AHREFS
Generate ideas of potential new queries for each
category and area, to identify additional targets
39. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiUSE SEMRUSH, KWFINDER, AHREFS
Assess their search volume, intent and potential
SERP features to target
40. #seoauditsgrowth at #dmss by @aleyda from @orainti
Taking into consideration theirseasonality as well as
competition level
USE SEMRUSH, KWFINDER, AHREFS
41. #seoauditsgrowth at #dmss by @aleyda from @orainti
Prioritizing those for which you already have content
and have the highest growth potential
SEOMONITORUSE SEOMONITOR
42. #seoauditsgrowth at #dmss by @aleyda from @orainti
You’ll have now those areas with highest potential
besides the ones you’re already targeting
SEOMONITORUSE SEOMONITORUSE SEOMONITOR
43. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Links
POPULARITY
Content
RELEVANCE
Your
Competition
Current Organic
Search Performance
Audience Search
Behavior &
Industry Potential
Current Organic Search
Performance
Your
Competition
Audience Search Behavior and
SERP characteristics with
highest potential
All this will provide context to focus the audit to
the areas more likely to drive growth faster
44. #seoauditsgrowth at #dmss by @aleyda from @orainti
Prioritized
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
45. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Links
POPULARITY
Content
RELEVANCE
Technical Configuration
CRAWLABILITY & INDEXABILITY
Your Site
Now you can analyze your site technical, content
optimization and link popularity status
https://www.searchenginejournal.com/the-ultimate-seo-audit-checklist/196993/
46. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Your Site
Links
POPULARITY
Content
RELEVANCE
Technical Configuration
CRAWLABILITY & INDEXABILITY
Prioritizing those areas already identified w/ an
existing gap, more potential & opportunity
47. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Analyzing those specific pages in parallel
(faster as they’re fewer) to identify quick wins
Screaming Frog, Deepcrawl, Ryte, Botify, OnCrawl
48. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Connecting the optimization status with the
identified areas and opportunities to target
Screaming Frog, Deepcrawl, Ryte, Botify, OnCrawl
49. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiScreaming Frog, Deepcrawl, Ryte, Botify, OnCrawl
Verify if they should self-canonicalize instead if targeting
high potential queries and possibility to optimize contentUnblock the new URLs to be crawled & indexed
301-redirect 4xx errors to new
working URL destinations
High
Update links & 301-redirect to HTTPS
version of the URLs
High
Medium
High
They are meant to be ranked so should be indexable
and differentiated with specifically relevantcontent
Medium
Update links to go to final URL
destination instead of 301s
Low
Prioritizing the different actions based on how
easy to do and critical towards growth they are
50. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
From a
technical,
content as well
as link
popularity
perspective
CognitiveSEO, Ahrefs, Majestic
51. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Taking into consideration the role that each aspect
plays in the site rankings vs. the existing competition
CognitiveSEO, Ahrefs, Majestic
52. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Your Site
Content
RELEVANCE
Links
POPULARITY
High
Medium
Technical Configuration
CRAWLABILITY & INDEXABILITY
Low
As well as the overall site status,
prioritizing those that matter the most
53. #seoauditsgrowth at #dmss by @aleyda from @orainti
Actionable
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
54. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Prioritized SEO recommendations w/ steps to
follow should be provided as a result of the audit
bit.ly/recostemplate
55. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Each
recommendation
should describe the
concept, importance,
identified issue and
recommended
actions for each
scenario,
highlighting if there
are critical areas to
prioritize
bit.ly/recostemplate
56. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
They should document each SEO issue scenario with
screenshots, showing how to fix them with examples
Should 301 Redirect
Links to
Should link instead to
57. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
While attaching a list with all the relevant instances
found of each issue to fix
Full URL HTTP Status CodeInlink URL Inlink URL Status
https://www.buyma.hk/contents/adidas-3d-bags/ 404 https://www.buyma.hk/contents/new_in/ follow
https://www.buyma.hk/contents/adidas-3d-bags/ 404 https://www.buyma.hk/contents/ follow
https://www.buyma.hk/contents/jewelry/aw/bracelets/ 404 https://www.buyma.hk/contents/jewelry/aw/ follow
https://www.buyma.hk/brands/velentino/ 404 https://www.buyma.hk/contents/shoes/aw/ follow
https://www.buyma.hk/brands/velentino/ 404 https://www.buyma.hk/contents/chanel/ follow
https://www.buyma.hk/brands/women/shoes/sneakers/slip-on/ 404 https://www.buyma.hk/contents/luxury-sneakers/women/ follow
https://www.buyma.hk/brands/bags/ 404 https://www.buyma.hk/newsletter/luxury-outerwear-20170903/ follow
https://www.buyma.hk/brand/stussy/ 404 https://www.buyma.hk/newsletter/street-brands-20170814/ follow
https://www.buyma.hk/brand/stussy/ 404 https://www.buyma.hk/newsletter/puma-bts-sneakers-20170821/ follow
https://www.buyma.hk/brand/stussy/ 404 https://www.buyma.hk/newsletter/anti-social-social-club-20170807/ follow
https://www.buyma.hk/brands/chi-chi-london/brands/ 404 https://www.buyma.hk/newsletter/party-dress-outfit-20170122/ follow
https://www.buyma.hk/newsletter/spring-dresses-20170210/h/items/find/women/clothing/dresses/?colors=pink&tags=383404 https://www.buyma.hk/newsletter/spring-dresses-20170210/ follow
https://www.buyma.hk/newsletter/spring-dresses-20170210/h/items/find/women/clothing/dresses/?colors=pink&tags=168404 https://www.buyma.hk/newsletter/spring-dresses-20170210/ follow
https://www.buyma.hk/newsletter/spring-dresses-20170210/h/items/find/women/clothing/dresses/?colors=blue&tags=158404 https://www.buyma.hk/newsletter/spring-dresses-20170210/ follow
58. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
The recommendations should be summarized in a
prioritized index to make them easier to find & share
Recommendations
Level of
Importance
Current
Optimization
Level
Content
Support
Technical
Support
Promotion
Support
Implementation
Priority
Document Page
No.
Crawling, indexing and internal linking High Low No Yes No 3 31
Canonicalization High Low No Yes No 2 44
Robots.txt configuration High Medium No Yes No 11 52
XML Sitemap configuration High Medium No Yes No 10 57
Structured Data Usage Medium Medium No Yes No 9 61
Pages Speed Medium Low No Yes No 8 66
Mobile Web Configuration Medium Medium No Yes No 12 70
International Web Configuration High Medium Yes Yes No 1 75
Main Content Optimization High Low Yes Yes No 4 81
Title Tags Optimization High Low Yes Yes No 5 100
Meta Descriptions Optimization Medium Low Yes Yes No 6 107
Headings Optimization Medium High Yes Yes No 7 111
Link Popularity High High Yes No Yes 13 115
59. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Which can be also used to coordinate their execution
specifying each action and highlighting priority areas
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index
color facets
High Low
Listings & product
pages
1 Development Maria 1/9/2018
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2018
Add more content to listings w/
less than 5 products byfeaturing
related ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2018
60. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index
color facets
High Low
Listings & product
pages
1 Development Maria 1/9/2018
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2018
Add more content to listings w/
less than 5 products byfeaturing
related ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2018
Defining the teams in charge, as well as the
resources and timings assigned to each action
what why where who when
61. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index
color facets
High Low
Listings & product
pages
1 Development Maria 1/9/2018
Add more content to listings w/
less than 5 products byfeaturing
related ones
Medium Medium
2nd level sub-
categories
2
Development &
Content
Matt &
Maria
2/9/2018
Deduplicate & Optimize Titles High Medium Blog category pages 3 Content Matt 3/9/2018
Helping to reprioritize them if necessary,
avoiding bottlenecks & do what matter most
what why where who when
62. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index
color facets
High Low
Listings & product
pages
1 Development Maria 1/9/2018
Add more content to listings w/
less than 5 products byfeaturing
related ones
Medium Medium
2nd level sub-
categories
2
Development &
Content
Matt &
Maria
2/9/2018
Deduplicate & Optimize Titles High Medium Blog category pages 3 Content Matt 3/9/2018
Facilitating the actionability of the audit as well
as the coordination & resource management
How many highly important with
low optimization status have been
reprioritized?
Which teams have been correctly
advancing and which have had
delays?
63. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Which can be also shared and combined with any
project management system you already use
64. #seoauditsgrowth at #dmss by @aleyda from @orainti
Continuous
#seoauditsgrowth at #dmssconference by @aleyda from @orainti
65. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Even if the identified SEO issues are fixed,
schedule frequent crawls to verify their status
DEEPCRAWL, RYTE, BOTIFY
66. #seoauditsgrowth at #dmssconference by @aleyda from @oraintiContentKing, Little Warden
You can also set real time SEO configuration
monitoring systems to check your priority pages
68. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
By sending also notifications via emails
ContentKing, Little WardenContentKing, Little Warden
69. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Which you should also set not only for technical
and content changes, but also link related ones
AHREFS
70. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
That should be also correlated w/ rank tracking
changes that now also help to identify problems
SEOMONITOR
71. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Integrate these alerts with your project management
system to facilitate their follow-up
ZAPIER
72. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
Remember that SEO is a continuous, incremental/
iterative process and auditing should be too
PRE-RELEASE
VALIDATION: OK?IMPLEMENTATION
YES
NO
YES
ON-GOING
VALIDATION
RELEASE
NO
FIX
POST-
RELEASE
VALIDATION:
OK?
YES
NO
FIXFIX
ON-GOING
VALIDATION: OK?
73. #seoauditsgrowth at #dmssconference by @aleyda from @orainti
By doing all this you’ll target your SEO auditing
process to maximize and accelerate growth
strategical prioritized actionable continuous
75. #seoauditsgrowth at #dmss by @aleyda from @orainti
NOW IT’S YOUR TIME!It’s time to grow your SEO
audits!
#seoauditsgrowth at #dmssconference by @aleyda from @orainti