Society, organisations, economies reshaped by mobile

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Keynote for Blackberry on future trends in mobile, and how these will have an empowering and dramatic effect on how our societies, organisations, cities and economies evolve

Keynote for Blackberry on future trends in mobile, and how these will have an empowering and dramatic effect on how our societies, organisations, cities and economies evolve

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  • 1. Society, organistions,economies reshapedby mobile@alansmlxlalan moore | www.no-straight-lines.com
  • 2. This presentation is based upon the bookNo Straight Lines: making sense of our non-linear world.http://www.no-straightlines.comAvailable as:Open Access Participatory version via this link:http://read.publification.com/b/no-straight-linesPaperback and Kindle versions:USAhttp://www.amazon.com/No-Straight-Lines-Making-Non-linear/dp/0956766242UKhttp://www.amazon.co.uk/No-Straight-Lines-Making-Non-linear/dp/0956766242No Straight Lines Store:http://www.no-straight-lines.com/store/
  • 3. What’s thefirst thingyou noticeabout me?61% and 82%When asked the question“What is the first thing peoplenotice about me” the topanswer was the mobile phoneat 61%.For women under age 18 - 82%the mobile phone is the veryfirst thing they notice.Our Mobile devices are the newferrari’s, the symbols ofprestige of our networkedworldalan moore | www.no-straight-lines.com
  • 4. 150x200xWe look at ourmobile devices150 times a dayFor smart phoneusers it is inexcess of 200times a dayalan moore | www.no-straight-lines.com
  • 5. 50/802012 both Facebook and Twitter reported that nowmore than half of their users access their services viamobile phones. In the UK twitter access is 80%alan moore | www.no-straight-lines.com
  • 6. 2011 2012 GrowthDesktop PC 175 M 19% 165 M 14% -6%Laptop PC 190 M 21% 185 M 15% -3%Tablet 50 M 6% 120 M 10% 140%Smartphone 485 M 54% 730 M 61% 51%TOTAL 900 M 1,200 M 33%The rise of mobile smartsalan moore | www.no-straight-lines.com
  • 7. Transition: fromlinear to non-linearworld80% of our planet is covered by mobilenetwork there are in fact more mobiledevices than people, this level of connectivityand interconnectivity is unprecedented.alan moore | www.no-straight-lines.com
  • 8. The challengeof complexityThis brings us onto how do we deal with a more complex world?And the challenges this complexity presents; challenges in our dailylives, challenges for our cities, for our changing climate, the everincreasing demand to better manage the resources we have?So how do we answer that question?alan moore | www.no-straight-lines.com
  • 9. BIGDATAThe rise of what I call the mobile society draws us towards perhaps a defining moment inthe evolution of humanity and the civilizations we are going to create. This moment can bedescribed as BIG DATA. In 2004 I described refined data and lots of it as the back gold ofthe 21st Century. GLOBAL Mobile data is going to transform our world because the volumeof data sent through mobile devices will exceed 129.6 exabytes by 2016. We are going tomove from talking about DATA MINING TO DATA MEANINGalan moore | www.no-straight-lines.com
  • 10. a system upgradeuploading …alan moore | www.no-straight-lines.com
  • 11. Non-linear living breathing eco-systemAt an atomic level mobile data is reprogrammingour world into a new living breathing eco-systemthat will in many ways enlarge the opportunityfor humanityalan moore | www.no-straight-lines.com
  • 12. This explosion ofinformation, is restructuringour world blending our digitaland analogue worlds into anew reality – one that is moresentient, more conscious,more reflexive.Complexity, diversity, beauty and new structuresblending our realityalan moore | www.no-straight-lines.com
  • 13. Interfacing withoutinterferenceWe, that’s all of humanity arecollectively the mid-wives of bringinga new consciousness into existence.It is the beginning of the consilience,the unification of knowledge.In fact the architecture of our own brainsuggests the future of knowledge mayreside in a different kind of BIG.alan moore | www.no-straight-lines.com
  • 14. * Life-enabling * Life-simplifying * NavigationalThis big knowledge, this newconsciousness will increasinglybe accessed though mobile devicesthat enable us to have a more sensoryimmersion into the blended realitythat now surrounds us.Remember, technology only succeedswhen it meets fundamental humanneeds, humanity and technology aremore intimately linked like our DNAthan we like to appreciate.alan moore | www.no-straight-lines.com
  • 15. Smart citiesSo returning to the idea of Big knowledge, sentience,and a living breathing eco-systemThis BIG intelligence enables us to organize at agreater level of complexity and begins to redefine ourphysical world even at a city wide scale.alan moore | www.no-straight-lines.com
  • 16. Smart citiesFor example in Rio what is called intelligentdynamic data is interconnecting many of thecities data sets that provides deeper insightsfrom this smarter city helping to Improve:transportation, public safety, energy,healthcare, refining the quality of peopleseveryday life.People buildings and its infrastructurebecome more intimately engaged witheach other.traffic generated by machine to machinecommunication is set to increase 22-foldby 2016.
  • 17. Robot ForPersonalIntelligentTransportSystemAnother example of a smartercity is driverless cars :ROPITS was developed forJapan’s growing population ofelderly people and people withphysical disabilities.Tsukuba is one of the first citiesin Japan to allow self-drivingvehicles.alan moore | www.no-straight-lines.com
  • 18. Programming your destination before youget into your car and it takes you safely toyour final destination. This is a big datasolution not possible without mobilecommunications
  • 19. Respray your realityIn cities we now finda world daubed withdigital information:comments, ratings,images and videos ontop of places, objects.It is personal,informative, sometimestrivial and sometimessubversive.This digital informationwill become increasinglyvisible – will disruptbusinesses, challengethe law and transformhow we navigate theworld. alan moore | www.no-straight-lines.com
  • 20. New value(s)being createdNew value(s) being created* Novelty* Reputation* Community* Commercealan moore | www.no-straight-lines.com
  • 21. dance ofinfluencesynchronizingwith society
  • 22. context andtimelessstory lines
  • 23. @home withaugmented realityalan moore | www.no-straight-lines.com
  • 24. Crisis managementRecent climate changemodels predict anincrease in extremeweather events.Governments and NGOsaround the world facemounting pressure toprovide disaster relief tomany vulnerablecommunities. Events inthe USA, like HurricanesKatrina and Sandy, haveshown that emergencyservices don’t have thecapacity to reacheveryone in need. Incountries like Haiti thesituation is even moredesperate. How canmobile networktechnology and p2pnetworks helpvulnerable people?alan moore | www.no-straight-lines.com
  • 25. alan moore | www.no-straight-lines.com
  • 26. Ushahidi has evolved a sophisticated crisis management platform that createstime stamped geo-location based maps which enable the gathering crisisinformation from people on the ground providing invaluable knowledge andinsight into events happening in near real-time.combining (mashing up) open source software, mobile geo location data,Google maps, text messaging and information gathered from other datasources.alan moore | www.no-straight-lines.com
  • 27. alan moore | www.no-straight-lines.com
  • 28. Dissolving complexityvia p2p networks+ mobile data into highperformance organizationalan moore | www.no-straight-lines.com
  • 29. Predicting conflictIf we stick with humanitariancrisis for the momentCould this sentient world withits vast intelligence be able topredict an unfolding crisis? Forexample prior to the tragedythat unfolded in Rwanda nowdescribed as genocide data tellsus that purchases of mobilephones, sim cards, and fuel,spiked before the humanitariancrisis unfolded
  • 30. predicting a conflict1. Data collectionsocial mediaand organic search2. Machinelearning algorithmsalan moore | www.no-straight-lines.com
  • 31. predicting a conflict3. VisualisationSpatial / Historicallongitudinal4. ProjectionsAcross differentregionsalan moore | www.no-straight-lines.com
  • 32. A dedicated platform to help organisations better anticipateand reduce the human and financial costs of conflict in real timealan moore | www.no-straight-lines.com
  • 33. Changing the face of civic engagementalan moore | www.no-straight-lines.com
  • 34. Changing thenature of civicengagementOver the last 15 years we havewitnessed an extraordinarydevelopment in how peoplefrom around the world haveused mobile communicationsto connect and organiseagainst governments andinstitutions of power.Arab Spring & OccupyFor example: The fall of theSpanish Prime Minister Aznar,as a result of a nation wide textmessaging campaign whichwas a response to Aznar’sgovernment blaming theMadrid train bombing on theBasque separatists ETA in2004 when in fact it was AlQaidia.Obama using mobile as anessential tool to ensure the fullmobilization of volunteers andvoters in both presidentialcampaigns.The question then is how canwe begin to utilise mobilecommunications to enhanceour civic institutions and civicsocietyalan moore | www.no-straight-lines.com
  • 35. How do we create a service tobetter manage people’s chronichealth care. Reducing; wrongdiagnosis, over prescription ofdrugs, clogging up hospitals andspecialist time?HEALTHHealthcare one of the biggest costs to anysociety and unfortunately those costs are rising.How could mobile communication technologiesand big data be a game changer?alan moore | www.no-straight-lines.com
  • 36. How Patients Know Best is transforming the waypatients and clinicians’ manage chronic diseaseHealth care is essentially created out of data getting the rightdata to the right people at the right time Patients Know Besthas been designed around this insight
  • 37. Patients know bestis a platform where allof a patients clinical datais available to both patientand the clinical team.It allows them to learntogether, the information isdynamic, constantly updatedProviding a significantimprovement to themanagement and diagnosis ofchronic disease.
  • 38. Sharing data:* empowers patients* reduces wrong diagnosis* saves clinical time* Life-enabling * Life-simplifying* Navigationalalan moore | www.no-straight-lines.com
  • 39. The gamification of healthcareObesity is a growingproblem for usSo the challenge ishow can we persuadepeople to live healthierlifestyle?alan moore | www.no-straight-lines.com
  • 40. The rise of healthcare gamificationalan moore | www.no-straight-lines.com
  • 41. Smart playgrounds blended with online gamesPlayground Energy is a company makingsmart playgrounds designed to encouragechildren to exercise more it harvests theirkinetic energy providing light and soundas they play but this energy is alsoconverted into points which can be usedin online game play.mobile health services would shave$400bn (£265m) off the OECD countriesannual healthcare bill by 2017.alan moore | www.no-straight-lines.com
  • 42. LITERACYAFRICAAFFORDABLEFOR EVERYONE ?Literacy it too is abig challengePresently, 1 in 5adults is illiterate,two-thirds ofwhom are women.At the current pace,over 700 millionadults worldwidewill still not be ableto read in 2015.How do we getbooks, knowledge,inspiration andopportunity intothe hands of thesepeople?alan moore | www.no-straight-lines.com
  • 43. World Reader can put 3,500 books inevery child’s handWorld reader has a 60-secondaccess to a further 700,000Books. Because its GSM-based,there are near-zero distribution costsReading shifts from supply-constrained to demand-basedalan moore | www.no-straight-lines.com
  • 44. Ghana, Kenya,Uganda, Rwandaand TanzaniaNairobi). Now,over 10,000children andfamilies halfa millione-books at theirfingertips.The use of mobile handsets,e-readers and tablets could putmillions more children ineducation by 2017alan moore | www.no-straight-lines.com
  • 45. New tools for a new economyalan moore | www.no-straight-lines.com
  • 46. 100 funded commercial channels on YouTube.$2 to $5m eachWhat is media in a non-linear world?* Networked* Participatory* Multiplatform* Data drivenalan moore | www.no-straight-lines.com
  • 47. alan moore | www.no-straight-lines.com
  • 48. 30% + viewing figuresBBC
iPlayer
use
boosted
by
viewers
watching
on
tablets
and
mobiles
alan moore | www.no-straight-lines.com
  • 49. In 2015 the $ volume of physical goodssold via social networks < $30bnalan moore | www.no-straight-lines.com
  • 50. 45%Japan: selling fashionaccessories via mobile $100mbusiness 45% response ratealan moore | www.no-straight-lines.com
  • 51. Mobile networked financeAround the world mobile banking is beginning totransform our economies we see a steady rise of peoplehappy to bank in this way37% Kenyans receive their salaries via mobile40% Kenyan GDP transmitted by mobileWe are increasingly paying for more and more things withour mobile devices the future of payments, yes, the futureof money itself, is mobile.I predict that we will start to see an entire range ofdisruptive businesses delivering a range of financialservices in the very near future.When institutions fail people learn to getwhat they need from each other. Slow uptakein the banking sector leaves them vulnerable.
  • 52. To boldly goalan moore | www.no-straight-lines.com
  • 53. [1]Changing theshape of ourpost-industrialfutureMobile communications will play an increasingly definingrole in our lives, in so many ways. Evolving trading models,platforms and capabilities, redefining individualsovereignty and way we will interact with organisationscommercially. It will also impact on the running ofgovernments and the services that we as a society rely on,and how they may well be created in the future.alan moore | www.no-straight-lines.com
  • 54. [2]by 2020we overcomedata fearalan moore | www.no-straight-lines.com
  • 55. [3] The internet of thingscontributes to a moreregenerative societyalan moore | www.no-straight-lines.com
  • 56. [4] Cloud computing isthe final means by whichcomputing becomesinvisible* Cloud data centre’s will become muchlike a breathing and living organismwith different statesalan moore | www.no-straight-lines.com
  • 57. [5] Smart devices will makethe world more intimatealan moore | www.no-straight-lines.com
  • 58. DATAWITHOUTNAKED[6] Naked without dataBIG DATA + BIG INFORMATION + BIG ANALYTICS = BIG RESPONSIBILITYalan moore | www.no-straight-lines.com
  • 59. we now have the means to truly transform our world, to be more resilient,to be more relevant to us both personally and collectively, sociallycohesive, sustainable, economically vibrant and humane, through thetools, capabilities, language and processes at our fingertips.The opportunityalan moore | www.no-straight-lines.com
  • 60. The challenge: prepare for thetransition from a linear worldto thrive in a non-linear one.alan moore | www.no-straight-lines.com
  • 61. @alansmlxlwww.no-straight-lines.com