Keynote for Blackberry on future trends in mobile, and how these will have an empowering and dramatic effect on how our societies, organisations, cities and economies evolve
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Rethink Mobile: Mobile Strategy for Product DesignersJonathan Stark
This document provides an overview of a talk on mobile strategy for product designers. The talk discusses how mobile is the most widely adopted technology ever, disrupting industries like entertainment, commerce, education and more through dematerialization. Mobile and the combination of connectivity, cloud computing and smartphones has transformed how people access information and services. Entire industries like newspapers have been disrupted by smaller mobile-focused companies targeting different parts of their business. The speaker argues that mobile disruption could also impact other industries like restaurants that have yet to fully embrace a mobile-first strategy.
The SXSW festival overview document discusses several themes that emerged around innovation, technology, and society based on sessions attended at SXSW 2016. Key themes included: 1) sorting fact from fiction around AI, robotics, and androids; 2) the role of data as an input for outcomes; 3) the growing presence of virtual reality; 4) how technology can be applied to social good; and 5) the continued focus on diversity, inclusion, and representation. Mobile applications were discussed but did not reveal major new platforms, while ad blocking was a hotly debated topic between publishers and proponents.
The document discusses research on how technology will be deeply embedded in people's lives by 2025 and the impacts it may have. It covers trends like augmented reality, disruption of 20th century business models, the rise of social media and streaming services, and online education. It also discusses key drivers, projections, plans and uncertainties around issues like the future of companies like Tesla, safety concerns, and government regulation. Alternative futures discussed include a possible loss of interest in technology due to privacy and security concerns.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
Kenney & Zysman - The Rise of the Platform Economy (Spring 2016 IST)xMartin Kenney
The document discusses the rise of digital platforms and the platform economy. Key points:
- Digital platforms like Amazon, Facebook, and Uber are creating new online structures that are changing how people work, socialize, and create economic value.
- These platforms are reconfiguring the global economy and how value is created and captured. Their impact on work, markets, and competition could be transformative.
- There is debate around what to call this new digital economy - labels influence how it is studied, used, and regulated. The authors prefer "platform economy" as a neutral term.
- Whether this platform economy results in utopia or dystopia is still unclear and will depend on social, political, and business choices
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Rethink Mobile: Mobile Strategy for Product DesignersJonathan Stark
This document provides an overview of a talk on mobile strategy for product designers. The talk discusses how mobile is the most widely adopted technology ever, disrupting industries like entertainment, commerce, education and more through dematerialization. Mobile and the combination of connectivity, cloud computing and smartphones has transformed how people access information and services. Entire industries like newspapers have been disrupted by smaller mobile-focused companies targeting different parts of their business. The speaker argues that mobile disruption could also impact other industries like restaurants that have yet to fully embrace a mobile-first strategy.
The SXSW festival overview document discusses several themes that emerged around innovation, technology, and society based on sessions attended at SXSW 2016. Key themes included: 1) sorting fact from fiction around AI, robotics, and androids; 2) the role of data as an input for outcomes; 3) the growing presence of virtual reality; 4) how technology can be applied to social good; and 5) the continued focus on diversity, inclusion, and representation. Mobile applications were discussed but did not reveal major new platforms, while ad blocking was a hotly debated topic between publishers and proponents.
The document discusses research on how technology will be deeply embedded in people's lives by 2025 and the impacts it may have. It covers trends like augmented reality, disruption of 20th century business models, the rise of social media and streaming services, and online education. It also discusses key drivers, projections, plans and uncertainties around issues like the future of companies like Tesla, safety concerns, and government regulation. Alternative futures discussed include a possible loss of interest in technology due to privacy and security concerns.
http://blogs.sap.com/innovation/ - Business Innovation is the key ingredient for growth in the future of business. Changes in technology, new customer expectations, a re-defined contract between employees and employers, strained resources, and business and social networks are requiring businesses to become insight-driven businesses.
In this presentation, we have gathered 99 facts that represent the changes taking place in the world today. Each facts represents a key insight and suggests where we need to focus and change to become viable, sustainable and growing future businesses.
Kenney & Zysman - The Rise of the Platform Economy (Spring 2016 IST)xMartin Kenney
The document discusses the rise of digital platforms and the platform economy. Key points:
- Digital platforms like Amazon, Facebook, and Uber are creating new online structures that are changing how people work, socialize, and create economic value.
- These platforms are reconfiguring the global economy and how value is created and captured. Their impact on work, markets, and competition could be transformative.
- There is debate around what to call this new digital economy - labels influence how it is studied, used, and regulated. The authors prefer "platform economy" as a neutral term.
- Whether this platform economy results in utopia or dystopia is still unclear and will depend on social, political, and business choices
Virtual reality is developing rapidly and will fundamentally change reality through convincing VR experiences. Early VR and 360 video campaigns have been creative in promoting brands through interactive videos. Major companies are starting to use VR in advertising to capitalize on growing excitement around the technology, though it remains to be seen if VR will have lasting impact. Connecting competitors through peace offerings like the McWhopper campaign between McDonald's and Burger King shows how out-of-the-box thinking can bring people together.
People are slowly beginning to realize that the times, they are a-changing. When it comes to the future of work and automation, it’s not a question of how, but when. We usually only react when it’s already too late. But this time, the writings on the wall are too overwhelming to just ignore them.
Now don’t get me wrong. I’m not saying that you should stock up on guns, build a shelter and prepare for Skynet. But it’s probably a good idea to at least start considering the idea that things might change faster than you think. And in the end, we would hate to say we told you so. So start preparing right now with these 6 crucial tips to survive the second machine age.
Social media is changing communication patterns in various ways. It is impacting intrapersonal communication by encouraging narcissism and addiction as people constantly post about their lives. Interpersonal communication is being weakened as people are more engaged in online social networks than real world interactions. Group communication now occurs online through large social networks rather than smaller intimate circles. Mass communication is influenced by social media, which sets public agendas and gives more people a voice. While social media makes communication faster and more participatory, it also risks diminishing authenticity, focus, and quality of discourse.
The document provides an overview of Mindshare's Point of View (POV) articles from 2015-2016. It includes summaries of key industry topics from each month as well as trends to watch in 2016, such as immediacy of services, rise of artificial intelligence, intimacy of technology, and programmatic advertising proliferation. The POV articles analyze significant events and implications in digital media and marketing.
The document provides an overview of trends in marketing, storytelling and digital culture from January 2016. It discusses the next era of anticipatory design which aims to reduce unnecessary consumer choices. It also mentions trends like increased use of internet-connected devices, innovations in prescription medication adherence technologies, and disruptions from ad blocking. The rise of ephemeral social media and native branded content is covered as well as topics like internet freedom and purposeful toys that teach coding.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
The digital revolution began in the late 1950s and has transformed how people access information and communicate through advancements in digital technologies and the proliferation of devices like smartphones, tablets, and smart home appliances. The internet and high-speed mobile connectivity now allow people worldwide to access online content, search for information, shop, socialize, and work from anywhere at any time. Video consumption has also risen dramatically as people increasingly watch online videos on various devices like smartphones. While digital technologies have improved connectivity and access to opportunities, their overuse can potentially lead to social isolation and other issues if not balanced with real-world interactions.
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
This document provides an overview of digital trends globally in 2020. Some key points:
- More than 4.5 billion people worldwide now use the internet, while over 3.8 billion are active social media users. Nearly 60% of the world is online.
- Mobile devices account for over half the time spent online globally. Apps now represent over 90% of mobile usage time, with social media making up half of mobile app time.
- Almost 300 million new internet users came online in the past year, mostly in developing economies. However, around 40% of the global population remains unconnected.
This document discusses the rise of big data from mobile devices. It notes that mobile usage has overtaken desktop globally, with over 400 million photos and 64 billion messages shared daily. The document outlines different types of active and passive data generated from mobile and how this data is being used, including tracking relationships on Facebook and monitoring health and poverty levels. It closes by discussing future trends like wearables and how mobile data could be harnessed for medical research.
E commerce marketing strategies in chinaMeilinYang4
China has experienced huge growth in e-commerce in the past ten years due to growing internet and mobile penetration. It is now the world's largest online market. The convenience of e-commerce platforms has made Chinese consumers more willing to purchase online, representing huge potential demand for foreign products. Understanding China's leading e-commerce companies such as Alibaba, JD.com, and Meituan, as well as effective online marketing strategies including Baidu advertising, social media, and influencer marketing, provides opportunities for businesses to engage with Chinese consumers.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Ted Leonsis predicts the following in 2016:
- E-gaming leagues will rival major sports leagues in attendance and revenue; over-the-top (OTT) content will become the primary platform for millennials.
- Advances in wearables will add 3-5 years to life expectancy while regulation of drones and risks of cyberterrorism and hackable cars will intensify.
- The influence of "Super Cities" will surpass most countries and the practical challenges of driverless cars will emerge while optimism declines.
- Mergers will see newer companies acquire older ones in unexpected partnerships. The Olympics may include robot and e-sports events.
Doremus weighs in on Wharton’s Future of Advertising Program: Agency 2020DoremusAndCompany
- An agency in 2020 will need to be flexible, adaptable, and able to deliver strategic capabilities and consistency. It will have to determine what capabilities to own and what to outsource or partner for.
- Technology platforms continue to change rapidly, proliferating models. Agencies must identify cultural forces and leverage them unexpectedly to further client relationships.
- The future remains uncertain but agencies that understand customer insights and changing technologies will be well-positioned to create value for clients in 2020 and beyond.
This document discusses trends affecting the future of work, including technological advances, globalization, the network economy, the knowledge society, and demographics. It focuses on millennials and generation Z, describing their characteristics and how they are reshaping the workplace. Companies like IBM, Unilever, and Microsoft are highlighted as innovating to attract and engage millennial talent through initiatives like digital hiring processes, reverse mentoring programs, and internal communities focused on the millennial experience.
Megatrends2017extfullfinal slideshare-170104014006Doug Warner
Megatrends by HP: Shaping Our Future - 2017
- Perspectives on changing demographics, globalization, technology and other key trends that together will change the world in which we live.
Virtual reality is developing rapidly and will fundamentally change reality through convincing VR experiences. Early VR and 360 video campaigns have been creative in promoting brands through interactive videos. Major companies are starting to use VR in advertising to capitalize on growing excitement around the technology, though it remains to be seen if VR will have lasting impact. Connecting competitors through peace offerings like the McWhopper campaign between McDonald's and Burger King shows how out-of-the-box thinking can bring people together.
People are slowly beginning to realize that the times, they are a-changing. When it comes to the future of work and automation, it’s not a question of how, but when. We usually only react when it’s already too late. But this time, the writings on the wall are too overwhelming to just ignore them.
Now don’t get me wrong. I’m not saying that you should stock up on guns, build a shelter and prepare for Skynet. But it’s probably a good idea to at least start considering the idea that things might change faster than you think. And in the end, we would hate to say we told you so. So start preparing right now with these 6 crucial tips to survive the second machine age.
Social media is changing communication patterns in various ways. It is impacting intrapersonal communication by encouraging narcissism and addiction as people constantly post about their lives. Interpersonal communication is being weakened as people are more engaged in online social networks than real world interactions. Group communication now occurs online through large social networks rather than smaller intimate circles. Mass communication is influenced by social media, which sets public agendas and gives more people a voice. While social media makes communication faster and more participatory, it also risks diminishing authenticity, focus, and quality of discourse.
The document provides an overview of Mindshare's Point of View (POV) articles from 2015-2016. It includes summaries of key industry topics from each month as well as trends to watch in 2016, such as immediacy of services, rise of artificial intelligence, intimacy of technology, and programmatic advertising proliferation. The POV articles analyze significant events and implications in digital media and marketing.
The document provides an overview of trends in marketing, storytelling and digital culture from January 2016. It discusses the next era of anticipatory design which aims to reduce unnecessary consumer choices. It also mentions trends like increased use of internet-connected devices, innovations in prescription medication adherence technologies, and disruptions from ad blocking. The rise of ephemeral social media and native branded content is covered as well as topics like internet freedom and purposeful toys that teach coding.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
The document discusses 13 mobile trends for 2013 and beyond. Some key points:
- Everything Is Connected: Machine-to-machine communication is maturing, enabling objects like washing machines and coffee makers to communicate wirelessly. Cars are also becoming mobile devices with built-in connectivity.
- Everyone Gets Connected: Efforts aim to connect the next billion users in developing regions by expanding 3G/4G networks and designing more accessible hardware/software.
- The Mobile-Driven Life: Younger generations expect constant connectivity. Mobile will become the primary screen and starting point for brands. Consumers will get personalized recommendations and offers tailored to their location and profiles from connected devices like cars.
The digital revolution began in the late 1950s and has transformed how people access information and communicate through advancements in digital technologies and the proliferation of devices like smartphones, tablets, and smart home appliances. The internet and high-speed mobile connectivity now allow people worldwide to access online content, search for information, shop, socialize, and work from anywhere at any time. Video consumption has also risen dramatically as people increasingly watch online videos on various devices like smartphones. While digital technologies have improved connectivity and access to opportunities, their overuse can potentially lead to social isolation and other issues if not balanced with real-world interactions.
The Internet of Things is connecting more everyday objects to the network as devices like showerheads and refrigerators gain sensors and connectivity. Video now accounts for most internet traffic, measured in zettabytes, and video views on platforms like Facebook generate billions each day. 3D printing is also growing commercially with printers now large enough to produce nearly entire cars. Messaging apps are the most frequently used with WhatsApp sending 30 billion messages daily. Pre-tail allows consumers to place orders for products and services early in development, and Amazon is aggregating these offerings from startups on its new Launchpad storefront. Micro-neighborhoods are fragmenting existing districts into smaller zones as tastes diversify over smaller areas within cities.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
Whirlpool EMEA presents: Digital school, lesson 3. The third part of an online course about social media and digital life. In these slides you will understand how the communication has changed, from radio, print and tv to websites and, now, social media. For an integrated marketing and communication system.
Digital 2020 Global Digital Overview (January 2020) v01DataReportal
This document provides an overview of digital trends globally in 2020. Some key points:
- More than 4.5 billion people worldwide now use the internet, while over 3.8 billion are active social media users. Nearly 60% of the world is online.
- Mobile devices account for over half the time spent online globally. Apps now represent over 90% of mobile usage time, with social media making up half of mobile app time.
- Almost 300 million new internet users came online in the past year, mostly in developing economies. However, around 40% of the global population remains unconnected.
This document discusses the rise of big data from mobile devices. It notes that mobile usage has overtaken desktop globally, with over 400 million photos and 64 billion messages shared daily. The document outlines different types of active and passive data generated from mobile and how this data is being used, including tracking relationships on Facebook and monitoring health and poverty levels. It closes by discussing future trends like wearables and how mobile data could be harnessed for medical research.
E commerce marketing strategies in chinaMeilinYang4
China has experienced huge growth in e-commerce in the past ten years due to growing internet and mobile penetration. It is now the world's largest online market. The convenience of e-commerce platforms has made Chinese consumers more willing to purchase online, representing huge potential demand for foreign products. Understanding China's leading e-commerce companies such as Alibaba, JD.com, and Meituan, as well as effective online marketing strategies including Baidu advertising, social media, and influencer marketing, provides opportunities for businesses to engage with Chinese consumers.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
Ted Leonsis predicts the following in 2016:
- E-gaming leagues will rival major sports leagues in attendance and revenue; over-the-top (OTT) content will become the primary platform for millennials.
- Advances in wearables will add 3-5 years to life expectancy while regulation of drones and risks of cyberterrorism and hackable cars will intensify.
- The influence of "Super Cities" will surpass most countries and the practical challenges of driverless cars will emerge while optimism declines.
- Mergers will see newer companies acquire older ones in unexpected partnerships. The Olympics may include robot and e-sports events.
Doremus weighs in on Wharton’s Future of Advertising Program: Agency 2020DoremusAndCompany
- An agency in 2020 will need to be flexible, adaptable, and able to deliver strategic capabilities and consistency. It will have to determine what capabilities to own and what to outsource or partner for.
- Technology platforms continue to change rapidly, proliferating models. Agencies must identify cultural forces and leverage them unexpectedly to further client relationships.
- The future remains uncertain but agencies that understand customer insights and changing technologies will be well-positioned to create value for clients in 2020 and beyond.
This document discusses trends affecting the future of work, including technological advances, globalization, the network economy, the knowledge society, and demographics. It focuses on millennials and generation Z, describing their characteristics and how they are reshaping the workplace. Companies like IBM, Unilever, and Microsoft are highlighted as innovating to attract and engage millennial talent through initiatives like digital hiring processes, reverse mentoring programs, and internal communities focused on the millennial experience.
Megatrends2017extfullfinal slideshare-170104014006Doug Warner
Megatrends by HP: Shaping Our Future - 2017
- Perspectives on changing demographics, globalization, technology and other key trends that together will change the world in which we live.
The 4 key Megatrends identified in 2016 continue to shape both the physical and digital worlds and human experiences. These Megatrends are impacting nearly every experience in unimaginable ways through their sustained and transformative impact on businesses, societies, economies, cultures and personal lives. This year, additional trends arising from the Megatrends will be highlighted, such as how they are shaping human experiences.
Global socio-economic, demographic and technological forces which HP calls Megatrends will have a sustained and transformative impact on businesses, societies, economies, cultures and our personal lives in unimaginable ways in the years to come.
Interested in learning more about Megatrends? Visit hpmegatrends.com.
The future of online government will likely see:
1) Government services becoming more invisible and only contacting citizens when needed to reduce issues or for additional input.
2) Digital technology challenging nation states as corporations and individuals push boundaries, requiring governments to thoughtfully embrace rather than resist digital change.
3) Potential for governments to have live data on public opinions, but also needing to help society progress on issues where majority opinions could hinder equality. Overall, governments must adapt to constant digital transformation and an increasingly networked world.
The document discusses the challenges and opportunities of the emerging digital economy and connected world. Key points include:
1) Trust, reliable identity, and reputation will be essential for the connected economy to reach its full potential, but the current internet lacks these features.
2) Payment systems must become more secure, frictionless, and have lower fees to efficiently exchange value in the digital economy.
3) Security and privacy concerns must be addressed for people and organizations to feel safe and for the connected world to avoid criminal activity like fraud and cyberattacks.
Emerging Technology and Experience Design Trends 2016Mike Parsons
Discover a world of Emerging Technology and Experience Design Trends for 2016. The deck covers Mobile, Network Effect, Sharing Economy, Blockchain, Virtual Reality, and Chat & Voice as an Interface.
This document discusses how technological advancements have impacted consumer behavior. It notes that consumers are now constantly connected via internet-enabled smartphones and tablets, shifting their desires and preferences for new communication channels. As a result, companies now face the challenge of meeting evolving customer expectations. Some key trends discussed include the massive growth in internet users, time spent online, rise of e-commerce, and shift to virtual services during the COVID-19 pandemic. The document emphasizes that in this new era, consumer behavior is increasingly driven by digital technologies and connectivity.
“The modern city is becoming a pointer system, the new URL, for tomorrow’s hybrid digital–physical environment. Today's Facebook will be complemented by tomorrow's Placebook. Explosive innovation and adoption of computing, mobile devices, and rich sources of data are changing the cities in which we live, work, and play. It's about us, and how computing in the context of our cities is changing how we live. A digital landscape overlays our physical world and is expanding to offer ever-richer experiences that complement, and in emerging cases, replace the physical experience. In the meta–cities of the future, computing isn't just with us; it surrounds us, and it uses the context of our environment to empower us in more natural, yet powerful ways.”
Tim Berners-Lee reflects on 30 years since creating the World Wide Web and envisions its future. While the web has enabled opportunity and connectivity, it also enables harm like crime and misinformation. To improve the web, its systems must be redesigned to change perverse incentives and minimize unintended negative consequences, and a new "Contract for the Web" aims to establish norms to make the web open, accessible, and for the public good.
This document provides a vision for cities of the future that are smart, shareable, vertical, and green. It describes how smart cities will use sensors and digital technology to improve living standards. Shareable cities will utilize shared goods, services, and resources through peer-to-peer networks. Vertical cities will build up with multiple levels to accommodate more people in urban areas. Green cities will focus on sustainability, renewable energy, green space, and environmentally-friendly transportation.
The document discusses how cities are becoming smarter through the use of new technologies that are improving infrastructure systems. Key systems discussed include transportation, energy grids, water management, data collection and analytics. These smarter systems allow cities to better accommodate growing populations, improve services for residents, and address challenges around issues like traffic, resource use and public safety. The technologies described are helping to transform cities and make them more efficient, sustainable and livable.
This article discusses predictions for the future of technology and cyber risk. It suggests that technological growth and human evolution will continue exponentially, with human systems interacting more closely with technology through devices like nanobots interfacing with the brain. Major predictions for 2030-2050 include widespread driverless transportation, smart grids addressing climate change, and computers ordering household items based on behaviors. The article also notes challenges around regulating the internet to balance innovation, privacy, and human rights.
New Media Technologies and the City Spaces - EssayBeatriz Cebas
In the following essay I will explore how media technologies are transforming our experience of city spaces focusing in two different aspects. First of them will be the new ways of consumption based on the propagation of smartphones. The second is
the power of the social network Twitter in citizen movements providing the example
of the current Spanish Revolution.
This document discusses how some companies have achieved unprecedented power and success by leveraging three new forms of capital: behavior capital, cognitive capital, and network capital. It provides examples of how companies like Amazon, Google, and healthcare consortia are using these new sources of capital to transform industries. The document argues that to thrive in this new "bionic" business environment, all companies will need to undergo a transformation and reinvent what they do and who they benefit by shifting from a supply-oriented to demand-oriented approach, treating knowledge as flows rather than stocks, and adopting a platform business model.
PROSUMER REPORT DIGITAL AND THE NEW CONSUMERHavasWWSpain
This document summarizes the key findings of a survey about digital commerce and consumer shopping habits. The survey found that:
- Most consumers now feel comfortable making purchases online and via mobile devices, though security concerns still exist for many.
- People are increasingly blending online and offline research and activities to make purchase decisions in a seamless way across channels.
- Social media has become an important way for consumers to communicate with brands and get opinions from others.
When will the Internet change our cities like it changed our lives? In the final Things report SMACT and the City we now take the city as the center of Things.
The convergence of bricks and clicks
The report shows how the five basic SMACT technologies are moving the creation of 21st century urban environments into top gear. We provide a status update on Smart Cities today and how developments like Senseable Cities and Cities as a Platform provide both new dynamics and opportunities for blending the digital and the physical infrastructure of our world together. The report provides a analysis of how this is already becoming a reality for retailers and presents what companies and organisations of all trades could learn from the accelerating convergence of bricks and clicks.
From the report:
- The Internet of Things will change our cities.
- The five basic technologies that form SMACT are moving urban development into top gear.
- The digital architecture of the city is becoming a true development platform.
- SMACT will transform the city into a platform to blend bricks and clicks seamlessly together.
- The future of cities is about: platform solutions, pervasive applications, and sensible sensing technologies.
- City as a Platform equals the infrastructural capacity plus the human dimension, the empowerment of behavior through data and applications.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, including facial recognition and unattended retail concepts like Amazon Go. The key theme is that new interfaces are aiming to reduce friction in human-technology interactions by moving to more natural forms of communication like voice and computer vision. This is driving fundamental changes to how people search for information and shop.
The document discusses emerging trends in the evolving interface between humans and technology. It focuses on developments in voice technology, such as the growing popularity of voice assistants like Alexa and Google Home. It also examines new interfaces in retail, such as Amazon Go stores that allow shopping without waiting in line to pay. The document argues that these new interfaces aim to reduce friction in how people interact with technology and brands. This will impact consumer behaviors and require brands to rethink their branding, communications, and products/services.
The Internet, and the concept of cyberspace, has changed many aspects of human relations in recent years. One of the most important trends is emerging groups of people with common interests or aims which creates a special kind of society in cyberspace that we call cyber-society. The interesting characteristics of such societies, including how the society is created, how the people find each other, how they interact and share interests and ideas, and how the society grows or falls make this area a unique one to study and understand. According to the fact that this is a strong trend today, the question is: What will be the future of cyber-societies? In this article, a new concept, “Cyber-nation” is introduced and its various aspects are discussed as a probable future of the cyber-societies. The author tends to describe various effects of emerging cyber-nations in politics, economy, society and international relations.
Similar to Society, organisations, economies reshaped by mobile (20)
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The document summarizes the book "No Straight Lines" which tells stories of transformation from industrial systems to more sustainable models. It discusses how a systems approach can redesign society for greater financial, social and environmental sustainability. The book also shares stories of companies, organizations, and communities that have transformed to networked, participatory models and new ways of learning, healthcare and civic engagement.
This short presentation outlines and introduces a process and programme called Transformation LABs created to help organisations tackle difficult and challenging problems
Designing for and creating better healthcare systems and servicesSMLXL Ltd
This presentation based upon the book "No Straight Lines: making sense of our non-linear world" was made at the CareWare conference in healthcare innovation in Aarhus Denmark – The presentation argues that when we design around the needs of humanity, we can create better healthcare systems, which are also more resilient, sustainable, adaptable and in fact less expensive to run.
That better much better does not need to cost the earth. We need to be able to hold in play at the same time considerations about how to design for the needs of humanity, to deal with systems thinking and complexity, organisational capability, technology and even data.
www.no-straight-lines.com
This is a revised and updated version of an overview based on the book No Straight Lines: making sense of our non-linear world.
Our industrial society, is being overwhelmed by complexity, typified by the troubles of running of large organizations such as the NHS, or large companies such as Nokia or Kodak who have failed to adapt to a world in transition, or the likes of media companies that in their pursuit of growth undertake activities that are so morally repugnant their actions horrify the world. Exemplified by the failure of global financial systems, resulting in unmanageable sovereign debt and the increasing black hole in our pensions. The psychological strain being placed on working-man and woman, that is creating serious health issues, the increasingly dangerous gap between rich and poor, and the increasing strain placed on society that exists in a more uncertain world where many people struggle to find any sort of meaning in their lives, resulting in more fundamental views of the world, with deadly consequences.
We cannot afford business as usual and it all adds up to a trilemma of unsustainable economic, social and organizational problems. In other words, the rules around which we previously organized our lives no longer applies, we face an uncertain future, without a roadmap.
However, No Straight Lines argues we have the means to transform our world by seeing these problems as a design challenge, whereby we embrace this complexity and build entirely new organizational capability that is more sustainable, more agile, organizations and businesses that are designed around the needs of all humanity, that offers more meaning in the work we do, that are more inclusive, more relevant, and that can deliver an economic vibrancy for which the industrial revolution was celebrated for.
The document discusses various people who are reading and commenting on the book "No Straight Lines" by Alan Moore. It lists Dawn Danby, Think Tank Freedom Lab, Louise Jakobsen, Dave Cushman, Uffe Elbk, and David Scholtz as individuals reading the book. It also provides links to purchase the book on Amazon or access it for free online. The document discusses features of the participatory online version of the book, which allows readers to ask questions, leave comments, and see which passages are highlighted by other Kindle users.
This website aims to help people make sense of the non-linear world by providing reflections on various topics. The website's URL is www.no-straight-lines.com and it was created in 2012 to discuss how the world is complex with many interconnected and unpredictable factors rather than following straight paths.
NO Straight Lines for Chartered Institute of MarketingSMLXL Ltd
the presentation made for the the chartered institute of marketing : technology marketing special interest group.
We now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane,
through the tools, capabilities, language and processes that are tantalizingly at our fingertips.
This document summarizes a presentation about making sense of the non-linear world. It discusses how traditional notions of organizations and business models no longer apply in today's complex world. New models are emerging that are more participatory and focus on meaningful human connection. It introduces concepts like communities of interest, producers and evangelists. It outlines a new model called the 4C's of commerce, culture, community and connectivity. The presentation argues that companies must function as communities and media platforms to thrive in this non-linear world.
The document discusses the challenges of making sense of our complex, non-linear world. It references a book on the topic and explores themes like the relationship between the individual and community, the impact of technology on power structures, and how organizations can adapt to new economic and social paradigms in this changing environment. Examples of companies like LEGO, Girlswalker, and Threadless are presented as case studies of businesses that have successfully reinvented themselves.
No Straight Lines: making sense of our non-linear worldSMLXL Ltd
The document discusses how the world is becoming increasingly non-linear and complex due to social, organizational, and economic changes. It is unclear what will replace current systems as complexity overwhelms existing structures. The document proposes that we need new ways of thinking and innovating to create better societies, organizations, and economies for this new non-linear world. No Straight Lines presents a new way of making sense of this complexity and a plea for a more human-centric approach.
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SMLXL Mobile Marketing Association-NY-2011SMLXL Ltd
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2. This presentation is based upon the book
No Straight Lines: making sense of our non-linear world.
http://www.no-straightlines.com
Available as:
Open Access Participatory version via this link:
http://read.publification.com/b/no-straight-lines
Paperback and Kindle versions:
USA
http://www.amazon.com/No-Straight-Lines-Making-
Non-linear/dp/0956766242
UK
http://www.amazon.co.uk/No-Straight-Lines-
Making-Non-linear/dp/0956766242
No Straight Lines Store:
http://www.no-straight-lines.com/store/
3. What’s the
first thing
you notice
about me?61% and 82%
When asked the question
“What is the first thing people
notice about me” the top
answer was the mobile phone
at 61%.
For women under age 18 - 82%
the mobile phone is the very
first thing they notice.
Our Mobile devices are the new
ferrari’s, the symbols of
prestige of our networked
world
alan moore | www.no-straight-lines.com
4. 150x
200x
We look at our
mobile devices
150 times a day
For smart phone
users it is in
excess of 200
times a day
alan moore | www.no-straight-lines.com
5. 50/80
2012 both Facebook and Twitter reported that now
more than half of their users access their services via
mobile phones. In the UK twitter access is 80%
alan moore | www.no-straight-lines.com
6. 2011 2012 Growth
Desktop PC 175 M 19% 165 M 14% -6%
Laptop PC 190 M 21% 185 M 15% -3%
Tablet 50 M 6% 120 M 10% 140%
Smartphone 485 M 54% 730 M 61% 51%
TOTAL 900 M 1,200 M 33%
The rise of mobile smarts
alan moore | www.no-straight-lines.com
7. Transition: from
linear to non-linear
world
80% of our planet is covered by mobile
network there are in fact more mobile
devices than people, this level of connectivity
and interconnectivity is unprecedented.
alan moore | www.no-straight-lines.com
8. The challenge
of complexity
This brings us onto how do we deal with a more complex world?
And the challenges this complexity presents; challenges in our daily
lives, challenges for our cities, for our changing climate, the ever
increasing demand to better manage the resources we have?
So how do we answer that question?
alan moore | www.no-straight-lines.com
9. BIG
DATA
The rise of what I call the mobile society draws us towards perhaps a defining moment in
the evolution of humanity and the civilizations we are going to create. This moment can be
described as BIG DATA. In 2004 I described refined data and lots of it as the back gold of
the 21st Century. GLOBAL Mobile data is going to transform our world because the volume
of data sent through mobile devices will exceed 129.6 exabytes by 2016. We are going to
move from talking about DATA MINING TO DATA MEANING
alan moore | www.no-straight-lines.com
11. Non-linear living breathing eco-system
At an atomic level mobile data is reprogramming
our world into a new living breathing eco-system
that will in many ways enlarge the opportunity
for humanity
alan moore | www.no-straight-lines.com
12. This explosion of
information, is restructuring
our world blending our digital
and analogue worlds into a
new reality – one that is more
sentient, more conscious,
more reflexive.
Complexity, diversity, beauty and new structures
blending our reality
alan moore | www.no-straight-lines.com
13. Interfacing without
interference
We, that’s all of humanity are
collectively the mid-wives of bringing
a new consciousness into existence.
It is the beginning of the consilience,
the unification of knowledge.
In fact the architecture of our own brain
suggests the future of knowledge may
reside in a different kind of BIG.
alan moore | www.no-straight-lines.com
14. * Life-enabling * Life-simplifying * Navigational
This big knowledge, this new
consciousness will increasingly
be accessed though mobile devices
that enable us to have a more sensory
immersion into the blended reality
that now surrounds us.
Remember, technology only succeeds
when it meets fundamental human
needs, humanity and technology are
more intimately linked like our DNA
than we like to appreciate.
alan moore | www.no-straight-lines.com
15. Smart cities
So returning to the idea of Big knowledge, sentience,
and a living breathing eco-system
This BIG intelligence enables us to organize at a
greater level of complexity and begins to redefine our
physical world even at a city wide scale.
alan moore | www.no-straight-lines.com
16. Smart cities
For example in Rio what is called intelligent
dynamic data is interconnecting many of the
cities data sets that provides deeper insights
from this smarter city helping to Improve:
transportation, public safety, energy,
healthcare, refining the quality of peoples
everyday life.
People buildings and its infrastructure
become more intimately engaged with
each other.
traffic generated by machine to machine
communication is set to increase 22-fold
by 2016.
17. Robot For
Personal
Intelligent
Transport
System
Another example of a smarter
city is driverless cars :
ROPITS was developed for
Japan’s growing population of
elderly people and people with
physical disabilities.
Tsukuba is one of the first cities
in Japan to allow self-driving
vehicles.
alan moore | www.no-straight-lines.com
18. Programming your destination before you
get into your car and it takes you safely to
your final destination. This is a big data
solution not possible without mobile
communications
19. Respray your reality
In cities we now find
a world daubed with
digital information:
comments, ratings,
images and videos on
top of places, objects.
It is personal,
informative, sometimes
trivial and sometimes
subversive.
This digital information
will become increasingly
visible – will disrupt
businesses, challenge
the law and transform
how we navigate the
world. alan moore | www.no-straight-lines.com
20. New value(s)
being created
New value(s) being created
* Novelty
* Reputation
* Community
* Commerce
alan moore | www.no-straight-lines.com
24. Crisis management
Recent climate change
models predict an
increase in extreme
weather events.
Governments and NGOs
around the world face
mounting pressure to
provide disaster relief to
many vulnerable
communities. Events in
the USA, like Hurricanes
Katrina and Sandy, have
shown that emergency
services don’t have the
capacity to reach
everyone in need. In
countries like Haiti the
situation is even more
desperate. How can
mobile network
technology and p2p
networks help
vulnerable people?
alan moore | www.no-straight-lines.com
26. Ushahidi has evolved a sophisticated crisis management platform that creates
time stamped geo-location based maps which enable the gathering crisis
information from people on the ground providing invaluable knowledge and
insight into events happening in near real-time.
combining (mashing up) open source software, mobile geo location data,
Google maps, text messaging and information gathered from other data
sources.
alan moore | www.no-straight-lines.com
29. Dissolving complexity
via p2p networks
+ mobile data into high
performance organization
alan moore | www.no-straight-lines.com
30. Predicting conflict
If we stick with humanitarian
crisis for the moment
Could this sentient world with
its vast intelligence be able to
predict an unfolding crisis? For
example prior to the tragedy
that unfolded in Rwanda now
described as genocide data tells
us that purchases of mobile
phones, sim cards, and fuel,
spiked before the humanitarian
crisis unfolded
31. predicting a conflict
1. Data collection
social media
and organic search
2. Machine
learning algorithms
alan moore | www.no-straight-lines.com
32. predicting a conflict
3. Visualisation
Spatial / Historical
longitudinal
4. Projections
Across different
regions
alan moore | www.no-straight-lines.com
33. A dedicated platform to help organisations better anticipate
and reduce the human and financial costs of conflict in real time
alan moore | www.no-straight-lines.com
34. Changing the face of civic engagement
alan moore | www.no-straight-lines.com
35. Changing the
nature of civic
engagement
Over the last 15 years we have
witnessed an extraordinary
development in how people
from around the world have
used mobile communications
to connect and organise
against governments and
institutions of power.
Arab Spring & Occupy
For example: The fall of the
Spanish Prime Minister Aznar,
as a result of a nation wide text
messaging campaign which
was a response to Aznar’s
government blaming the
Madrid train bombing on the
Basque separatists ETA in
2004 when in fact it was Al
Qaidia.
Obama using mobile as an
essential tool to ensure the full
mobilization of volunteers and
voters in both presidential
campaigns.
The question then is how can
we begin to utilise mobile
communications to enhance
our civic institutions and civic
society
alan moore | www.no-straight-lines.com
36. How do we create a service to
better manage people’s chronic
health care. Reducing; wrong
diagnosis, over prescription of
drugs, clogging up hospitals and
specialist time?
HEALTH
Healthcare one of the biggest costs to any
society and unfortunately those costs are rising.
How could mobile communication technologies
and big data be a game changer?
alan moore | www.no-straight-lines.com
37. How Patients Know Best is transforming the way
patients and clinicians’ manage chronic disease
Health care is essentially created out of data getting the right
data to the right people at the right time Patients Know Best
has been designed around this insight
38. Patients know best
is a platform where all
of a patients clinical data
is available to both patient
and the clinical team.
It allows them to learn
together, the information is
dynamic, constantly updated
Providing a significant
improvement to the
management and diagnosis of
chronic disease.
39. Sharing data:
* empowers patients
* reduces wrong diagnosis
* saves clinical time
* Life-enabling * Life-simplifying
* Navigational
alan moore | www.no-straight-lines.com
40. The gamification of healthcare
Obesity is a growing
problem for us
So the challenge is
how can we persuade
people to live healthier
lifestyle?
alan moore | www.no-straight-lines.com
41. The rise of healthcare gamification
alan moore | www.no-straight-lines.com
42. Smart playgrounds blended with online games
Playground Energy is a company making
smart playgrounds designed to encourage
children to exercise more it harvests their
kinetic energy providing light and sound
as they play but this energy is also
converted into points which can be used
in online game play.
mobile health services would shave
$400bn (£265m) off the OECD countries
annual healthcare bill by 2017.
alan moore | www.no-straight-lines.com
43. LITERACY
AFRICA
AFFORDABLE
FOR EVERYONE ?
Literacy it too is a
big challenge
Presently, 1 in 5
adults is illiterate,
two-thirds of
whom are women.
At the current pace,
over 700 million
adults worldwide
will still not be able
to read in 2015.
How do we get
books, knowledge,
inspiration and
opportunity into
the hands of these
people?
alan moore | www.no-straight-lines.com
44. World Reader can put 3,500 books in
every child’s hand
World reader has a 60-second
access to a further 700,000
Books. Because its GSM-based,
there are near-zero distribution costs
Reading shifts from supply-
constrained to demand-based
alan moore | www.no-straight-lines.com
45. Ghana, Kenya,
Uganda, Rwanda
and Tanzania
Nairobi). Now,
over 10,000
children and
families half
a million
e-books at their
fingertips.
The use of mobile handsets,
e-readers and tablets could put
millions more children in
education by 2017
alan moore | www.no-straight-lines.com
46. New tools for a new economy
alan moore | www.no-straight-lines.com
47. 100 funded commercial channels on YouTube.
$2 to $5m each
What is media in a non-linear world?
* Networked
* Participatory
* Multiplatform
* Data driven
alan moore | www.no-straight-lines.com
52. Mobile networked finance
Around the world mobile banking is beginning to
transform our economies we see a steady rise of people
happy to bank in this way
37% Kenyans receive their salaries via mobile
40% Kenyan GDP transmitted by mobile
We are increasingly paying for more and more things with
our mobile devices the future of payments, yes, the future
of money itself, is mobile.
I predict that we will start to see an entire range of
disruptive businesses delivering a range of financial
services in the very near future.
When institutions fail people learn to get
what they need from each other. Slow uptake
in the banking sector leaves them vulnerable.
54. [1]
Changing the
shape of our
post-industrial
future
Mobile communications will play an increasingly defining
role in our lives, in so many ways. Evolving trading models,
platforms and capabilities, redefining individual
sovereignty and way we will interact with organisations
commercially. It will also impact on the running of
governments and the services that we as a society rely on,
and how they may well be created in the future.
alan moore | www.no-straight-lines.com
56. [3] The internet of things
contributes to a more
regenerative society
alan moore | www.no-straight-lines.com
57. [4] Cloud computing is
the final means by which
computing becomes
invisible
* Cloud data centre’s will become much
like a breathing and living organism
with different states
alan moore | www.no-straight-lines.com
58. [5] Smart devices will make
the world more intimate
alan moore | www.no-straight-lines.com
59. DATA
WITHOUT
NAKED[6] Naked without data
BIG DATA + BIG INFORMATION + BIG ANALYTICS = BIG RESPONSIBILITY
alan moore | www.no-straight-lines.com
60. we now have the means to truly transform our world, to be more resilient,
to be more relevant to us both personally and collectively, socially
cohesive, sustainable, economically vibrant and humane, through the
tools, capabilities, language and processes at our fingertips.
The opportunity
alan moore | www.no-straight-lines.com
61. The challenge: prepare for the
transition from a linear world
to thrive in a non-linear one.
alan moore | www.no-straight-lines.com