Traditional game industry failes the "mass market" mission. Beyond the platforms, there is a future where game mechanics invade every aspect of our lifes: health, work, free time adding fun and
Traditional game industry failes the "mass market" mission. Beyond the platforms, there is a future where game mechanics invade every aspect of our lifes: health, work, free time adding fun and engagement.
GAMEIFICATION OF THE LIFE GAMEIFICATION OF THE LIFE
2014: 9 bilion people 2010: 6.8 bilion people 2010: 6.8 miliardi le persone nel mondo 2014: 9 milIardi le persone nel mondo
HOMO LUDENS – 1938 book by Johan Huizinga PLAY THEORY 1. Play is free, is in fact freedom. 2. Play is not “ordinary” or “real” life. 3. Play is distinct from “ordinary” life both as to locality and duration. 4. Play creates order, is order. Play demands order absolute and supreme.[ 5. Play is connected with no material interest, and no profit can be gained from it. Come on! It’s timetoevolve…
+100 Milionsof people everydaychallengesthemselvesseeing “The Milionaire”
+100 Milionsof people everydaychallengestheirfriends
$77 bilionVideogamesIndustry Penetration: 3% world population ARPU Console: +$400
No One console generation has sold more than 200k unitsworldwide.
Alta Marginalità per i bestsellers AvailablesinceNovember 10 2009 The Biggest entertainment launch in History. - $330 million at dayone -$550 million in first fivedays(BookHarry Potter and the Half-Blood Prince$394 million, The Dark Knight $203.8)
ShiftingBiz-Model From 0 to +200 employers in 2 years EA cut 1500 employers, dev team and franchise console/pc
ALSO THE RETAIL WILL CHANGE…. PREPAID GAME CARDS Gamestop cross promoteits first online game Prepaid Game Cards
ONLIVE: THE DESRUPTION OF PACKING? SOCIAL GAMING FACEBOOK - DAYONE JUNE 17 – Only USA - BIG PUBLISHERS ON BOARD (EA, Ubisoft….) - STREAMING AAA VIDEOGAMES ON YOUR TV - NO BOX/NO PACKING
83 millionmonthlyactiveusers 30 milliondailyactiveusers 11 millionunits sold
@ WORK E-MAIL OVERFLOOD?? NO PROBLEM! Attentenables a monetary-based message prioritization system. Emails are visibly tagged with a currency value that signals the importance of the message. Attent is a hosted solution that integrates with Microsoft Outlook — so you don’t need to learn a new interface.
LAUNCH/DINNER Mobile Phones, barcodereaderenabled, tracksfoods and coursessuppyingcalories info. If people have the opportunity to earn points for eating healthier — or, alternatively, can be punished for eating junk food — they will probably be more likely to stick to a beneficial nutrition plan.
EVENING Wespendanimportantamountoftime in variouslocations. Start upsGowalla and Fourquareutilize game mechanicscreating a geo social network.
VirtualGoods and Currency economy based on realplaces
Within the next 10 years, almost every consumer interaction will have game mechanics built into it. Apps that use game mechanics in non-game contexts GAMEIFICATION applications that use game mechanics in non-game contexts By making real-life tasks and experiences more like games Changing the incentive system from “penalties if you don’t” to a “bonus if you do” motivator.
FABIO VIOLA Teacher @ MILAN - IULM UNIVERSITY Linkedin: www.linkedin.com/in/FabioViola Mob: +39 3315789157