Gameification of the Life

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Traditional game industry failes the "mass market" mission. Beyond the platforms, there is a future where game mechanics invade every aspect of our lifes: health, work, free time adding fun and engagement.

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Gameification of the Life

  1. 1. GAMEIFICATION OF THE LIFE<br />GAMEIFICATION OF THE LIFE<br />
  2. 2. 2014: 9 bilion people <br />2010: 6.8 bilion people<br />2010: 6.8 miliardi le persone nel mondo<br />2014: 9 milIardi le persone nel mondo<br />
  3. 3. HOMO LUDENS – 1938 book by Johan Huizinga<br />PLAY THEORY<br />1. Play is free, is in fact freedom.<br />2. Play is not “ordinary” or “real” life.<br />3. Play is distinct from “ordinary” life both as to locality and duration.<br />4. Play creates order, is order. Play demands order absolute and supreme.[<br />5. Play is connected with no material interest, and no profit can be gained from it.<br />Come on! It’s timetoevolve…<br />
  4. 4. +100 Milionsof people everydaychallengesthemselvesseeing “The Milionaire”<br />
  5. 5. +100 Milionsof people everydaychallengestheirfriends<br />
  6. 6. Outdoor Play<br />
  7. 7. $77 bilionVideogamesIndustry<br />Penetration: 3% world population<br />ARPU Console: +$400<br />
  8. 8. No One console generation has sold more than 200k unitsworldwide. <br />
  9. 9. Alta Marginalità per i bestsellers<br />AvailablesinceNovember 10 2009<br />The Biggest entertainment launch in History.<br />- $330 million at dayone<br />-$550 million in first fivedays(BookHarry Potter and the Half-Blood Prince$394 million, The Dark Knight $203.8)<br /><ul><li>$1.5 billiontoday</li></li></ul><li>ShiftingBiz-Model<br />From 0 to +200 employers in 2 years<br />EA cut 1500 employers, dev team and franchise console/pc<br />
  10. 10. ALSO THE RETAIL WILL CHANGE….<br />PREPAID GAME CARDS<br />Gamestop cross promoteits first online game<br />Prepaid Game Cards<br />
  11. 11. ONLIVE: THE DESRUPTION OF PACKING?<br />SOCIAL GAMING<br />FACEBOOK<br />- DAYONE JUNE 17 – Only USA<br />- BIG PUBLISHERS ON BOARD (EA, Ubisoft….)<br />- STREAMING AAA VIDEOGAMES ON YOUR TV<br />- NO BOX/NO PACKING<br />
  12. 12. 83 millionmonthlyactiveusers<br />30 milliondailyactiveusers<br />11 millionunits sold<br />
  13. 13.
  14. 14. GAME DESIGN 1.5<br /><ul><li>Myfavourite friend became the chef
  15. 15. Mycheating ex girlfriend cleans the toilet</li></li></ul><li>GAME DESIGN 2.0 – The Next Future<br /><ul><li>The newHalochapter on Facebookuse the social graph. Eachofuswillbe the Master Chief and real life enviroments (via FB photos) willinfluencelevels and items.
  16. 16. Geolocation API willunlockspecialmissionmovingawayfromour city
  17. 17. In-gamefemalecharactersbased on ourreal life preferencebased on status updates, grouppages ad ex girlfriends.</li></li></ul><li>BEYOND THE PLATFORMS<br />
  18. 18. WAKE UP<br />WifiToothbrushtrackshowoften people brushingteeth.<br />GAME MECHANICS:<br /><ul><li>Collect 2 dailyburshingteeth
  19. 19. Reach the mission and unlockdailyachiviements
  20. 20. Leaderboard: check the “hygienistof the day”
  21. 21. Rewards: Unlockvirtualgoods on display</li></li></ul><li>@ WORK<br />E-MAIL OVERFLOOD?? NO PROBLEM!<br />Attentenables a monetary-based message prioritization system. Emails are visibly tagged with a currency value that signals the importance of the message. Attent is a hosted solution that integrates with Microsoft Outlook — so you don’t need to learn a new interface.<br />
  22. 22. LAUNCH/DINNER<br /> Mobile Phones, barcodereaderenabled, tracksfoods and coursessuppyingcalories info.<br />If people have the opportunity to earn points for eating healthier — or, alternatively, can be punished for eating junk food — they will probably be more likely to stick to a beneficial nutrition plan.<br />
  23. 23. EVENING<br />Wespendanimportantamountoftime in variouslocations.<br />Start upsGowalla and Fourquareutilize game mechanicscreating a geo social network.<br /><ul><li>Exploresuggestedlocations or addnewlocations
  24. 24. Heavyusersbecome “Mayor” of a place
  25. 25. VirtualGoods and Currency economy based on realplaces</li></li></ul><li>Within the next 10 years, almost every consumer interaction will have game mechanics built into it.<br />Apps that use game mechanics in non-game contexts<br />GAMEIFICATION<br />applications that use game mechanics in non-game contexts<br />By making real-life tasks and experiences more like games <br />Changing the incentive system from “penalties if you don’t” to a “bonus if you do” motivator. <br />
  26. 26. FABIO VIOLA<br />Teacher @ MILAN - IULM UNIVERSITY<br />Linkedin: www.linkedin.com/in/FabioViola<br />Mob: +39 3315789157<br />

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