Your SlideShare is downloading. ×
Gameification of the Life
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Gameification of the Life

1,253
views

Published on

Traditional game industry failes the "mass market" mission. Beyond the platforms, there is a future where game mechanics invade every aspect of our lifes: health, work, free time adding fun and …

Traditional game industry failes the "mass market" mission. Beyond the platforms, there is a future where game mechanics invade every aspect of our lifes: health, work, free time adding fun and engagement.

Published in: Entertainment & Humor

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,253
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GAMEIFICATION OF THE LIFE
    GAMEIFICATION OF THE LIFE
  • 2. 2014: 9 bilion people
    2010: 6.8 bilion people
    2010: 6.8 miliardi le persone nel mondo
    2014: 9 milIardi le persone nel mondo
  • 3. HOMO LUDENS – 1938 book by Johan Huizinga
    PLAY THEORY
    1. Play is free, is in fact freedom.
    2. Play is not “ordinary” or “real” life.
    3. Play is distinct from “ordinary” life both as to locality and duration.
    4. Play creates order, is order. Play demands order absolute and supreme.[
    5. Play is connected with no material interest, and no profit can be gained from it.
    Come on! It’s timetoevolve…
  • 4. +100 Milionsof people everydaychallengesthemselvesseeing “The Milionaire”
  • 5. +100 Milionsof people everydaychallengestheirfriends
  • 6. Outdoor Play
  • 7. $77 bilionVideogamesIndustry
    Penetration: 3% world population
    ARPU Console: +$400
  • 8. No One console generation has sold more than 200k unitsworldwide.
  • 9. Alta Marginalità per i bestsellers
    AvailablesinceNovember 10 2009
    The Biggest entertainment launch in History.
    - $330 million at dayone
    -$550 million in first fivedays(BookHarry Potter and the Half-Blood Prince$394 million, The Dark Knight $203.8)
    • $1.5 billiontoday
  • ShiftingBiz-Model
    From 0 to +200 employers in 2 years
    EA cut 1500 employers, dev team and franchise console/pc
  • 10. ALSO THE RETAIL WILL CHANGE….
    PREPAID GAME CARDS
    Gamestop cross promoteits first online game
    Prepaid Game Cards
  • 11. ONLIVE: THE DESRUPTION OF PACKING?
    SOCIAL GAMING
    FACEBOOK
    - DAYONE JUNE 17 – Only USA
    - BIG PUBLISHERS ON BOARD (EA, Ubisoft….)
    - STREAMING AAA VIDEOGAMES ON YOUR TV
    - NO BOX/NO PACKING
  • 12. 83 millionmonthlyactiveusers
    30 milliondailyactiveusers
    11 millionunits sold
  • 13.
  • 14. GAME DESIGN 1.5
    • Myfavourite friend became the chef
    • 15. Mycheating ex girlfriend cleans the toilet
  • GAME DESIGN 2.0 – The Next Future
    • The newHalochapter on Facebookuse the social graph. Eachofuswillbe the Master Chief and real life enviroments (via FB photos) willinfluencelevels and items.
    • 16. Geolocation API willunlockspecialmissionmovingawayfromour city
    • 17. In-gamefemalecharactersbased on ourreal life preferencebased on status updates, grouppages ad ex girlfriends.
  • BEYOND THE PLATFORMS
  • 18. WAKE UP
    WifiToothbrushtrackshowoften people brushingteeth.
    GAME MECHANICS:
    • Collect 2 dailyburshingteeth
    • 19. Reach the mission and unlockdailyachiviements
    • 20. Leaderboard: check the “hygienistof the day”
    • 21. Rewards: Unlockvirtualgoods on display
  • @ WORK
    E-MAIL OVERFLOOD?? NO PROBLEM!
    Attentenables a monetary-based message prioritization system. Emails are visibly tagged with a currency value that signals the importance of the message. Attent is a hosted solution that integrates with Microsoft Outlook — so you don’t need to learn a new interface.
  • 22. LAUNCH/DINNER
    Mobile Phones, barcodereaderenabled, tracksfoods and coursessuppyingcalories info.
    If people have the opportunity to earn points for eating healthier — or, alternatively, can be punished for eating junk food — they will probably be more likely to stick to a beneficial nutrition plan.
  • 23. EVENING
    Wespendanimportantamountoftime in variouslocations.
    Start upsGowalla and Fourquareutilize game mechanicscreating a geo social network.
    • Exploresuggestedlocations or addnewlocations
    • 24. Heavyusersbecome “Mayor” of a place
    • 25. VirtualGoods and Currency economy based on realplaces
  • Within the next 10 years, almost every consumer interaction will have game mechanics built into it.
    Apps that use game mechanics in non-game contexts
    GAMEIFICATION
    applications that use game mechanics in non-game contexts
    By making real-life tasks and experiences more like games
    Changing the incentive system from “penalties if you don’t” to a “bonus if you do” motivator.
  • 26. FABIO VIOLA
    Teacher @ MILAN - IULM UNIVERSITY
    Linkedin: www.linkedin.com/in/FabioViola
    Mob: +39 3315789157