Gameification of the Life

GAMEIFICATION OF THE LIFE
GAMEIFICATION OF THE LIFE

2014: 9 bilion people
2010: 6.8 bilion people
2010: 6.8 miliardi le persone nel mondo
2014: 9 milIardi le persone nel mondo

HOMO LUDENS – 1938 book by Johan Huizinga
PLAY THEORY
1. Play is free, is in fact freedom.
2. Play is not “ordinary” or “real” life.
3. Play is distinct from “ordinary” life both as to locality and duration.
4. Play creates order, is order. Play demands order absolute and supreme.[
5. Play is connected with no material interest, and no profit can be gained from it.
Come on! It’s timetoevolve…

+100 Milionsof people everydaychallengesthemselvesseeing “The Milionaire”

+100 Milionsof people everydaychallengestheirfriends

Outdoor Play

$77 bilionVideogamesIndustry
Penetration: 3% world population
ARPU Console: +$400

No One console generation has sold more than 200k unitsworldwide.

Alta Marginalità per i bestsellers
AvailablesinceNovember 10 2009
The Biggest entertainment launch in History.
- $330 million at dayone
-$550 million in first fivedays(BookHarry Potter and the Half-Blood Prince$394 million, The Dark Knight $203.8)
$1.5 billiontoday

ShiftingBiz-Model
From 0 to +200 employers in 2 years
EA cut 1500 employers, dev team and franchise console/pc

ALSO THE RETAIL WILL CHANGE….
PREPAID GAME CARDS
Gamestop cross promoteits first online game
Prepaid Game Cards

ONLIVE: THE DESRUPTION OF PACKING?
SOCIAL GAMING
FACEBOOK
- DAYONE JUNE 17 – Only USA
- BIG PUBLISHERS ON BOARD (EA, Ubisoft….)
- STREAMING AAA VIDEOGAMES ON YOUR TV
- NO BOX/NO PACKING

83 millionmonthlyactiveusers
30 milliondailyactiveusers
11 millionunits sold

GAME DESIGN 1.5
Myfavourite friend became the chef
Mycheating ex girlfriend cleans the toilet

GAME DESIGN 2.0 – The Next Future
The newHalochapter on Facebookuse the social graph. Eachofuswillbe the Master Chief and real life enviroments (via FB photos) willinfluencelevels and items.
Geolocation API willunlockspecialmissionmovingawayfromour city
In-gamefemalecharactersbased on ourreal life preferencebased on status updates, grouppages ad ex girlfriends.

BEYOND THE PLATFORMS

WAKE UP
WifiToothbrushtrackshowoften people brushingteeth.
GAME MECHANICS:
Collect 2 dailyburshingteeth
Reach the mission and unlockdailyachiviements
Leaderboard: check the “hygienistof the day”
Rewards: Unlockvirtualgoods on display

@ WORK
E-MAIL OVERFLOOD?? NO PROBLEM!
Attentenables a monetary-based message prioritization system. Emails are visibly tagged with a currency value that signals the importance of the message. Attent is a hosted solution that integrates with Microsoft Outlook — so you don’t need to learn a new interface.

LAUNCH/DINNER
Mobile Phones, barcodereaderenabled, tracksfoods and coursessuppyingcalories info.
If people have the opportunity to earn points for eating healthier — or, alternatively, can be punished for eating junk food — they will probably be more likely to stick to a beneficial nutrition plan.

EVENING
Wespendanimportantamountoftime in variouslocations.
Start upsGowalla and Fourquareutilize game mechanicscreating a geo social network.
Exploresuggestedlocations or addnewlocations
Heavyusersbecome “Mayor” of a place
VirtualGoods and Currency economy based on realplaces

Within the next 10 years, almost every consumer interaction will have game mechanics built into it.
Apps that use game mechanics in non-game contexts
GAMEIFICATION
applications that use game mechanics in non-game contexts
By making real-life tasks and experiences more like games
Changing the incentive system from “penalties if you don’t” to a “bonus if you do” motivator.

FABIO VIOLA
Teacher @ MILAN - IULM UNIVERSITY
Linkedin: www.linkedin.com/in/FabioViola
Mob: +39 3315789157

Gameification of the Life

by Fabio Viola on Apr 15, 2010

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Gameification of the Life — Presentation Transcript