We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
3. name, term, design, symbol, or any other
feature that identifies one seller's good or
service as distinct from those of other sellers
- American Marketing Association Dictionary
4. If you are not a brand, you are a commodity.
- Philip Kotler
5. Brand is what people say about you after you
have left the room.
- Dharmesh Shah
6. A logo derives its meaning from the quality
of the thing it symbolizes, not the other way
around.
- Paul Rand
7. A brand is not what we say it is, but what
they say it is.
- Marty Neumeier
8. A logo derives its meaning from the quality
of the thing it symbolizes, not the other way
around.
- Paul Rand
A brand is not what we say it is, but what
they say it is.
- Marty Neumeier
40. “Every advertisement should be thought of
as a contribution to the complex symbol
which is the brand image.”
- David Ogilvy
41. A logo derives its meaning from the quality
of the thing it symbolizes, not the other way
around.
- Paul Rand
A brand is not what we say it is, but what
they say it is.
- Marty Neumeier