We have shipped. Everything works as intended, but…customers don’t like our product. They won’t buy it. “We have well executed a plan to achieve failure.” (Eric Ries, the Lean Startup)
This too-often real example ignites this seminar’s topic, which is aimed to inspire product organizations to connect to the business. In other words, market-driven. Despite the fantastic growth of the Agile movement, there is often still a gap between successfully building software and commercial success in the market. Pragmatic methodologies, Buyer, User Personas and and real examples will be used.