Lean Persona
Oct. 16, 2014•0 likes•3,271 views
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How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate and build on what you learned when you get back? We’ll show how to get the whole team involved in doing user research and building persona continuously. You’ll be introduced to a practical technique for integrating persona with lean approaches to product strategy and development.
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Lean Persona
- 1. Adrian Howard (@adrianh) Lean Persona UXPA UK, London, October 16 2014
- 2. +
- 8. Persona
- 10. Analysis & Synthesis http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg
- 18. Problem?
- 19. ideas learn build data product measure Lean Startup Customer Development + Agile + Lean
- 20. think make check Lean UX Lean Startup + UX + Design Thinking
- 21. Problems… • Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world • Presented as truth
- 22. Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums — Jared Spool http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
- 24. Pat Minion, Sam’s PA https://www.flickr.com/photos/powerhouse_museum/3876631361/
- 25. Lean Persona
- 26. 1. Define
- 30. Apply the truthiness scale…
- 32. Made up sh*t True
- 33. Made up sh*t True
- 35. 2. Refine
- 36. Add structure
- 38. Define rules…
- 41. 3. Realign
- 46. The Good, the Bad & the Ugly
- 47. Communicates risk and confidence, not truth
- 48. Lets you get people starting quickly & cheaply
- 49. Whole team approach eases adoption
- 50. Integrates research & researchers
- 51. No set & forget persona
- 53. Embraces change
- 54. Organisations still need to buy in
- 55. Folk forget refine & realign
- 57. Made up sh*t True
- 60. DO LESS MORE OFTEN to do MORE Adrian Howard (@adrianh) quietstars.com