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Lean Persona

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How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate and build on what you learned when you get back? We’ll show how to get the whole team involved in doing user research and building persona continuously. You’ll be introduced to a practical technique for integrating persona with lean approaches to product strategy and development.

Published in: Business

Lean Persona

  1. 1. Adrian Howard (@adrianh) Lean Persona UXPA UK, London, October 16 2014
  2. 2. + 
  3. 3. http://commons.wikimedia.org/wiki/File:Mr._Maji,_a_long-haired_orange_cat_with_white_muzzle.jpg
  4. 4. https://www.flickr.com/photos/2top/8507775261/
  5. 5. http://commons.wikimedia.org/wiki/File:Hello_Kitty-Bremen.jpg
  6. 6. https://www.flickr.com/photos/hansthijs/3586762234/
  7. 7. http://memegenerator.net/instance/54376410
  8. 8. Persona
  9. 9. http://commons.wikimedia.org/wiki/File:Customers_in_the_Book_Department_at_Selfridge's_department_store_in_London_during_1942._D6590.jpg
  10. 10. Analysis & Synthesis http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg
  11. 11. http://www.slideshare.net/toddwarfel/data-driven-personas
  12. 12. https://www.flickr.com/photos/mattandjanet/103437949/
  13. 13. http://commons.wikimedia.org/wiki/File:Professor_Lucifer_Butts.gif
  14. 14. http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg
  15. 15. https://www.flickr.com/photos/hansthijs/3586762234/
  16. 16. http://commons.wikimedia.org/wiki/File:So_happy_smiling_cat.jpg
  17. 17. Problem?
  18. 18. ideas learn build data product measure Lean Startup Customer Development + Agile + Lean
  19. 19. think make check Lean UX Lean Startup + UX + Design Thinking
  20. 20. Problems… • Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world • Presented as truth
  21. 21. Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums — Jared Spool http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
  22. 22. https://www.flickr.com/photos/library_of_congress/2163462230/ Sam Bossman, VP of Sales
  23. 23. Pat Minion, Sam’s PA https://www.flickr.com/photos/powerhouse_museum/3876631361/
  24. 24. Lean Persona
  25. 25. 1. Define
  26. 26. http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
  27. 27. Apply the truthiness scale…
  28. 28. Made up sh*t True
  29. 29. Made up sh*t True
  30. 30. http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
  31. 31. 2. Refine
  32. 32. Add structure
  33. 33. Define rules…
  34. 34. https://twitter.com/guspower/status/448487628107575296/photo/1
  35. 35. http://commons.wikimedia.org/wiki/File:Big_Fat_Red_Cat.jpg
  36. 36. 3. Realign
  37. 37. http://commons.wikimedia.org/wiki/File:International_tidyman.svg
  38. 38. http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/
  39. 39. http://pixabay.com/en/sign-signs-traffic-road-street-39400/
  40. 40. http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
  41. 41. The Good, the Bad & the Ugly
  42. 42. Communicates risk and confidence, not truth
  43. 43. Lets you get people starting quickly & cheaply
  44. 44. Whole team approach eases adoption
  45. 45. Integrates research & researchers
  46. 46. No set & forget persona
  47. 47. Continuous learning
  48. 48. Embraces change
  49. 49. Organisations still need to buy in
  50. 50. Folk forget refine & realign
  51. 51. http://memegenerator.net/instance/54379154
  52. 52. Made up sh*t True
  53. 53. http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
  54. 54. DO LESS MORE OFTEN to do MORE Adrian Howard (@adrianh) quietstars.com

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