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What's so good about trends?

by Richard Huntington on Dec 02, 2011

  • 12,138 views

A presentation for the trends plus conference in London 1st December 2011. In it I talk about my frustrations with trends and trend watching, the importance of insight, the rarity of genuine insight an...

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A presentation for the trends plus conference in London 1st December 2011. In it I talk about my frustrations with trends and trend watching, the importance of insight, the rarity of genuine insight and revelation as a new action standard for insight. I'm afraid that the offer at the end applied to the conference participants only.

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http://www.adliterate.com 1337
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  • Rodney.Tanner Rodney Tanner , Brand Communications Planner at Darwin - Brand Evoluton Richard. My vote would be yes, better take it out. If you don't know the background (which I did'nt) it can be taken the wrong way and could cause offense. Appart from that - great stuff. 5 months ago Reply
    Are you sure you want to Yes No
  • adliterate Richard Huntington , Director Strategy at Saatchi & Saatchi Yes I am senseitive to this. Its the risk of putting up a pres online without the VO. It was the insight for the launch of the imperial war museum's permanent holocaust exhibition. They wanted to reach beyond the school parties and the Jewish community for a subject that people think they know everything there is to know about. So the launch work talked about the horrific spectre of an economy and society dedicated to the mechanisation of death on an unprecidented scale. I have thought about removing it from the online version (bit late) what do you think?

    R     5 months ago Reply
    Are you sure you want to Yes No
  • litmanlive Michael Litman , Head of Engagement at 9010 Group Richard, I really like this presentation but I'm offended by the notion of the holocaust being an extraordinary achievement? I reposted your presentation and had numerous commentings echoing the same sentiment. 5 months ago Reply
    Are you sure you want to Yes No
  • mixalis1 Michael Paredrakos , Account planner at Bold Ogilvy & Mather brilliant shared at http://thecuriousbrain.com/ :-) 5 months ago Reply
    Are you sure you want to Yes No
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What’s so good about trends? — Presentation Transcript