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I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the presentation that quote different planners talking about this.
Chairman and Chief Strategy Officer
at
Saatchi & Saatchi
I did a talk to the IPA on developing your own planning style. I asked a bunch of planners I rated to describe their planning style which was rather interesting. So here is the bits of the presentation that quote different planners talking about this.
12.
1.
I inevitably aim for obvious. It can be a
criticism (its a bit obvious isn’t it) but the
right kind of obvious can be dynamite
13.
2.
There is a style of planning based on
understanding, mirroring and reflecting what
people think (you love football we love
football). I instinctively aim to change the
way people think (we are not a drugs
company we are the enemies of disease)
14.
3.
There is also the ‘dress it up in fancy talk
to make it look clever’ approach. I am at
the opposite end the spectrum from that
15.
I look for what’s interesting not
what is right
Me