A2 Evaluation Question 2

1. Evaluation – Question 2
How effective is the combination of your
main product and ancillary tasks?

2. My Products
The main products of my Advanced Portfolio is my front cover, contents page and double page spread of my magazine. The
ancillary tasks I chose to do were a website with two linked pages (contact and subscribe) and a billboard. I created these with
similar features so they linked with one another and looked professional from an industry perspective and from my audience
point of view. Making them all similar also helps with marketing of my magazine.

3. Images
On my front cover I used Rebecca as my model which would also be the
model to link to my main sell line which was ‘We speak to Victoria Young
about her new winter range’ Therefore I used this article to base my
double page spread on, using the sae model but different pose/image, I
also used her on my billboard to advertise my magazine, I also used the
image of my front cover on my website to link these products together by
doing this it means my target audience are seeing her face a lot more and
then noticing her on the actual magazine after seeing her on the website
and billboard, gives them a sense of recognition as of they personally
know her. I used Natalie on my contents page as my ‘Under 18 North East
fashion show winner’ this links to one of my ancillary tasks as on my
website I have used this image again with two other girls on my website’s
home page with the title of ‘Under 18 North East fashion show finalists’
this helps with linking the two tasks together as when they see the
website it explains the winner will be revealed in the winter issue
therefore they know they have to buy the magazine to find out the
winner. The other Image I used to link my products together is the view
image of vieber in Switzerland is on both my contents page and website
and was mentioned on my front cover. The repetitiveness of the use of my
images is very effective as it helps with the creation of my brand identity

4. Fonts and Colour Scheme
I have used a few different fonts throughout my products however have
used the same ones for particular things for example my cover lines on the
front cover are all the same hand writing but readable font. I have used the
masthead on every task I have completed apart from the double page
spread, this is because it doesn’t need to be on this page as it is inside the
magazine and is already displayed the front cover and contents page, the
masthead of my masthead would depend on the colour scheme of my
magazine as many magazines change colour schemes depending on
particular editions and seasons, my colour scheme throughout the chosen
edition was blues and white therefore my masthead on the magazine and
billboard was blue and black however on my website it doesn’t have a colour
its just all white on a grey background. I followed the colour scheme
throughout all of my magazine; front cover, contents page and double page
spread, I also used the same colour scheme for my billboard as it was
advertising that particular edition, my website however has a colour scheme
of grey and white because this doesn’t necessarily have representation in
relation to semiotics they are quite mutual colours. The other font I used for
the actual information in my magazine like my article and page information
was a plain Arial font so its easy to read, I also used the same font for the
informative text on my website for the same reason, it also gives it a more
mature look. The only font that I didn’t use more than once was the snow
white font as that was the actual font of snow white on the film therefore it
is only relatable to that one sell line and catches peoples attention.

5. Brand Identity & USP
A brand identity is the visible elements of a brand such as colours, design, logotype,
name, symbol, that together identify and distinguish the brand in the consumers'
mind. I think I have effectively established a brand identity throughout my front
cover, contents page, double page spread, billboard and website because I use similar
patterns throughout each of the tasks for example using my masthead and images
more than once so the audience can recognise my brand. A Unique Selling Point is is
a factor that differentiates a product from its competitors, such as the lowest cost,
the highest quality or the first-ever product of its kind. The USP for my product is that
it’s the first regional fashion magazine for older teens /young adults this gives my
magazine a selling point and from the view of an industry perspective it is a gap to
compete and create similar product. Having a brand identity and USP is very
important when making a magazine as there is so many magazines of different genres
already out there and in the genre there are many for sub genres, different target
audiences therefore to be successful with a magazine it has to be unique and not like
anything that’s already out there and also has to catch peoples attention with
advertising such as billboards and social media which is linked on my website
otherwise people won’t notice it. Viral marketing would work for advertising this
magazine as my target audience are very interested into social media and have on
average about 4 forms of social network (Instagram, Facebook, Twitter and YouTube)
which is something I found out from my target audience research therefore to
advertise on these particular social networks it would help build my brand identity to
get people to recognise it.