Facebook Usage in the Middle East & North Africa - June 2011
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Facebook Usage Soars in the Middle East & North Africa (MENA). ...

Facebook Usage Soars in the Middle East & North Africa (MENA).

You can find more analysis of this report on my blog: http://www.abbasalidina.com/facebook-usage-soars-in-the-middle-east-north-africa/

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Facebook Usage in the Middle East & North Africa - June 2011 Presentation Transcript

  • 1. Facebook Usage in theMiddle East & North AfricaFacebook usage soars in the Middle East & North Africa (MENA) regionJune 1, 2011By: Abbas Alidina (@AbbasAlidina)with Murtaza Amarsi (@Murtaza Amarsi)
  • 2. About Us1June 1, 2011 - Logicks.comThe MENA Facebook Digest analyses the usage of Facebook in the Middle East & North Africa(MENA). The key findings of this report are:• The MENA region is home to approximately a 10th of the world’s Facebook users. Currently, theregion has over 56 Million Facebook users, representing a market penetration of 16%.• Over the last year, more than 19 Million people in MENA joined Facebook. This represents a one-year growth rate of 51%.• While the majority of MENA users browse Facebook in English, more than 9.4 Million usersbrowse in Arabic, representing 16.9% of the overall MENA Facebook user base.• Facebook usage in MENA is dominated by Males. 62.8% of users are Males and 35.4% of usersare Females• More than 36.3 Million Facebook users in MENA are between the ages of 18 and 34.• 81.8% of the overall MENA Facebook user base is 18 years of age or older.1.0 Summary
  • 3. About Us22.0 Countries - MENAJune 1, 2011 - Logicks.comUsage By Country
  • 4. About Us3Country Population Facebook Users Facebook PenetrationAlgeria 36,300,000 2,144,740 5.9%Bahrain 1,262,000 281,520 22.3%Djibouti 889,000 55,340 6.2%Egypt 80,266,000 7,383,080 9.2%Iraq 31,672,000 789,160 2.5%Jordan 6,187,000 1,576,340 25.5%Kuwait 2,737,000 735,420 26.9%Lebanon 4,228,000 1,227,900 29.0%Libya 6,355,000 45,880 0.7%Morocco 32,152,000 3,476,320 10.8%Oman 2,694,094 261,160 9.7%Palestine 3,935,249 585,020 14.9%Qatar 1,696,563 311,860 18.4%Saudi Arabia 27,136,977 3,840,500 14.2%Tunisia 10,549,100 2,512,760 23.8%Turkey 73,722,988 28,455,820 38.6%United Arab Emirates 4,599,000 2,237,881 48.7%Yemen 22,492,035 359,400 1.6%Totals 352,539,076 56,280,101 16.0%2.0 Countries - MENA2.1 Users and Penetration by CountryJune 1, 2011 - Logicks.comFacebook Market Penetration = (Facebook Users) / (Population)
  • 5. About Us42.2 Number of Facebook Users by CountryJune 1, 2011 - Logicks.com2.0 Countries - MENA0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000YemenUnited Arab EmiratesTurkeyTunisiaSaudi ArabiaQatarPalestineOmanMoroccoLibyaLebanonKuwaitJordanIraqEgyptDjiboutiBahrainAlgeriaNumber of Facebook Users
  • 6. About Us52.3 Facebook User Distribution by Country2.0 Countries - MENAJune 1, 2011 - Logicks.comYemen0.6%United Arab Emirates4.0%Turkey50.6%Tunisia4.5%Saudi Arabia6.8%Qatar0.6%Palestine1.0%Oman0.5%Morocco6.2%Libya0.1%Lebanon2.2%Kuwait1.3%Jordan2.8%Iraq1.4%Egypt13.1%Djibouti0.1%Bahrain0.5%Algeria3.8%
  • 7. About Us62.4 Facebook Market Penetration by CountryJune 1, 2011 - Logicks.com2.0 Countries - MENA0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%YemenUnited Arab EmiratesTurkeyTunisiaSaudi ArabiaQatarPalestineOmanMoroccoLibyaLebanonKuwaitJordanIraqEgyptDjiboutiBahrainAlgeriaFacebook Market Penetration
  • 8. About Us7June 1, 2011 - Logicks.comGrowth By Country3.0 Growth (1 Year) - MENA
  • 9. About Us8Country Growth (1 Year) 1 Year % GrowthAlgeria 1,299,740 153.8%Bahrain 66,520 30.9%Djibouti 26,340 90.8%Egypt 4,023,080 119.7%Iraq 600,160 317.5%Jordan 692,340 78.3%Kuwait 237,420 47.7%Lebanon 296,900 31.9%Libya -98,120 -68.1%Morocco 1,709,320 96.7%Oman 109,160 71.8%Palestine 406,020 226.8%Qatar -61,140 -16.4%Saudi Arabia 1,573,500 69.4%Tunisia 957,760 61.6%Turkey 6,278,820 28.3%United Arab Emirates 621,881 38.5%Yemen 262,400 270.5%Totals 19,002,101 51.0%3.0 Growth (1 Year) - MENA3.1 Facebook Growth and % Growth by Country (1 Year)June 1, 2011 - Logicks.com
  • 10. About Us93.2 Facebook Growth by Country (1 Year)June 1, 2011 - Logicks.com3.0 Growth (1 Year) - MENA-1,000,000 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000YemenUnited Arab EmiratesTurkeyTunisiaSaudi ArabiaQatarPalestineOmanMoroccoLibyaLebanonKuwaitJordanIraqEgyptDjiboutiBahrainAlgeria1 Year Growth
  • 11. About Us10June 1, 2011 - Logicks.com3.3 Facebook % Growth by Country (1 Year)3.0 Growth (1 Year) - MENA-100.0% -50.0% 0.0% 50.0% 100.0% 150.0% 200.0% 250.0% 300.0% 350.0%YemenUnited Arab EmiratesTurkeyTunisiaSaudi ArabiaQatarPalestineOmanMoroccoLibyaLebanonKuwaitJordanIraqEgyptDjiboutiBahrainAlgeria1 Year % Growth
  • 12. About Us11June 1, 2011 - Logicks.comUsage byGender, Language and Age3.0 Growth (1 Year) - MENA
  • 13. About Us124.0 Gender - MENA4.1 Facebook Users by GenderJune 1, 2011 - Logicks.com3.7%35.6%60.7%35,340,56119,918,8801,020,66062.8%35.4%1.8%Male Female Unspecified
  • 14. About Us134.0 Gender - MENA4.2 Facebook Users by Gender % of Growth (1 Year)June 1, 2011 - Logicks.com3.7%35.6%60.7%45%39%-32%-40%-30%-20%-10%0%10%20%30%40%50%Male Female Unspecified
  • 15. About Us145.0 Language - MENA5.1 Facebook Users by LanguageJune 1, 2011 - Logicks.com11,507,5216,970,7209,491,04068,020 127,840 62,360 56,700 10,380 1,980English French Arabic Russian German Italian Spanish Swedish Hindi
  • 16. About Us155.0 Language - MENA5.2 Facebook Users by Language – Absolute Growth (1 Year)June 1, 2011 - Logicks.com2,116,5213,155,7205,832,040-4,98089,840 43,360 53,700 7,380 980English French Arabic Russian German Italian Spanish Swedish Hindi
  • 17. About Us165.0 Language - MENA5.3 Facebook Users by Language % of Growth (1 Year)June 1, 2011 - Logicks.com23%83%159%-7%236% 228%1790%246%98%-200%0%200%400%600%800%1000%1200%1400%1600%1800%2000%English French Arabic Russian German Italian Spanish Swedish Hindi
  • 18. About Us176.0 Age - MENA6.1 Facebook Users by AgeJune 1, 2011 - Logicks.com10,252,04022,033,74014,302,5402,206,400 2,187,200615,5804,682,6010-17 18-25 26-34 35-44 45-54 55-64 65+
  • 19. About Us186.0 Age - MENA6.2 Facebook Users by Age % of Growth (1 Year)June 1, 2011 - Logicks.com46% 35% 38%-47%50% 41%1166%-200%0%200%400%600%800%1000%1200%1400%0-17 18-25 26-34 35-44 45-54 55-64 65+
  • 20. About Us19June 1, 2011 - Logicks.com7.0 Notes and Assumptions• While there is no standard definition outlining the countries included in the Middle East &North Africa (MENA), this report is based on the definitions provided by Wikipedia.• Middle East: http://en.wikipedia.org/wiki/Middle_East• North Africa: http://en.wikipedia.org/wiki/North_Africa• Facebook user statistics are obtained directly from Facebook.• Facebook Statistics: http://www.facebook.com/advertising• Iran, Somalia, Sudan and Syria are excluded from this study because Facebook does notprovide user statistics for these countries.• All country population estimates are obtained from Wikipedia.• List of countries by population:http://en.wikipedia.org/wiki/List_of_countries_by_population• All population and Facebook user statistics are rounded to the nearest thousand.
  • 21. About Us20June 1, 2011 - Logicks.com8.0 Questions and CommentsAbbas AlidinaFounder & DirectorLogicks.comabbas.alidina@logicks.comwww.twitter.com/AbbasAlidinaThanks for reading. Please direct any question, comments or inquiries to: