bruegger`s case study ppt

2,281 views
1,900 views

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,281
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

bruegger`s case study ppt

  1. 1. Presented by : Aatmiki Singh Harshika Masand Shrikant Sakre Megha Ravindra Pragyan
  2. 2. BRIEF ABOUT THE CASE  Bruegger`s Bagel Bakery makes and sells a variety of bagels, including plain, onion, poppy seed, and cinnamon raisin, as well ass assorted flavours of cream, cheese.  Over 450 shops sells bagels, coffee and bagel sandwiches  Bruegger`s chain generates an average of Rs. 800,000 in sales annually.  Major source of revenue for the company.  The bagel business is a Rs.3 billion industry.  Good reputation among their consumers.  Not only it taste good, but are relatively low in fat and filling too.  Liked by investors too as it can be highly profitable.
  3. 3. ANALYSIS  About Bruegger`s business : Cost of production per unit of bagel = Rs. 10 Selling price per unit of bagel = Rs. 50+  Follows batch production, each flavour is produced on a daily basis. Eg., Manufacturing of sport shoes, pharmaceutical ingredients, purifying water, etc.  Bruegger`s devotes careful attention to quality at every stage of operation.  Employees are instructed to watch for deformed bagels and remove when found.  Employees are carefully chosen and trained.  Company operates with minimal inventories.  High degree of freshness in the final product.
  4. 4. Batch Production
  5. 5. TOOLS & TECHNIQUES  Inventory management, leading to cost cutting & consumption of lesser space.  Just in time : Continually supplying fresh product to the stores as and when required  Quality Function Deployment (QFD)  Waste management
  6. 6. FINDINGS  Elimination of 7 MUDA`s : Over production Waiting Time Transportation Inventory Motion Over processing Producing rejects  Quick responses to the changing needs of the consumer.  Best quality at optimum cost  Customer Satisfaction = Voice of customer + QFD  Deformed bagels are returned to the main plant where they are sliced into chips, reducing scrap rate.  Poor management in other bagel companies.
  7. 7. CONCLUSION  Customer Focused  Independent functioning.  Invest in R & D  Refrigeration failure can lead to heavy loss.  Anticipate demand for other flavours as well.
  8. 8. THANK YOU

×