Embedding Enterprise at YorkCentre for Excellence in Teaching and Learning in Enterprise Tony Ward, Director CETLE Department of Electronics European Association for Education in Electrical and Information Engineering www.york.ac.uk/enterprise
Confusing concepts Enterprise – having an idea, and taking advantage of the opportunities to make things happen Entrepreneurship – an activity which leads to the creation and management of a new organisation designed to pursue a unique, innovative opportunity (Hindle & Rushworth, 2000) Intrapreneurship- "dreamers who do," those who take hands-on responsibility for creating innovation of any kind within an organization’. (Pinchot 1999) University view: It’s not about starting a business It’s about developing a student who is ‘enterprising’ in whatever walk of life they choose to follow. Enterprise skills depend on the discipline. The adopted definition depends on the discipline. Our interpretation is flexible!
Enterprise in Electronics Strategic Management Enterprise Year 4 Marketing Accounting and Finance Project Management People & Quality Year 3 People in Technology Based Organisations Year 2 Introduction to Business Management in Electronic Engineering Year 1
Are we successful? How do we assess? What are the measures of success for enterprise related modules? Domain ‘technical’ knowledge assessment by conventional knowledge and application (appropriate cognitive level) + Enterprepreneurial ‘technical’ knowledge Equipped student Enterprising skill – a complex metacompetence / meta-behaviour Entrepreneurship – not a competence but a process requiring competences and behaviours – What is entrepreneurship? Enterprepreneurialbehaviours Transferable skills – through demonstration of the skill
Integrated model of X’trapreneurship Act of ‘x’preneurship Behavioural skills Communications Judgement Negotiation Intrapreneurship Process innovation management Product innovation management Behavioural skills Motivation Problem solving Negotiation Team working Uncertainty in market place Opportunity in market place Control over resources & facilities in local environment Change in market place Imagine entrepreneurship opportunity Disposition to act Decision to act Creative ability Access to finance Available resources & facilities in local environment Technical skills Small business forms IPR Marketing Finance Business planning Legal issues Logistics management Entrepreneurship Establish the enterprise Manage the enterprise Technical skills Change management IPR, Marketing HRM, Finance Business planning Legal issues Logistics management Strategic planning Production management Quality management Behavioural skills Communications Negotiation Judgement Motivation Problem solving Negotiation Team working Technical skills Marketing Finance Strategic planning HRM Production management Logistics management Quality management Return to entrepreneur
Outcome measure – The ability to start a business (if I want to)?
Other random embeds Palliative Care Module- Health Sciences History of Art – College Art Gallery Personal Professional Practitioner
Your Module Challenge Where / What do you want to put into your curriculum Is the embedded model best for you? What are the challenges you face? What resources do you have/need? What are your learning objectives? Where can you develop these and how? What might be appropriate assessment techniques? Discuss in groups and report back
Enterprise skills SOFT Working in teams, Creativity, Innovation, Project planning and management, Presentation skills, Managing meetings Problem solving HARD Business research, Nature of business, Business plan, Marketing, Product design, Accounting and Finance, Legal issues Human Resource Management Production, Quality & Logistics
Wrap Up & Advertisement Thank you for your participation - Any questions EU funded ELLEIEC project Virtual Centre for Enterprise Learning in 1ECU chunks Currently under development But – if anyone is interested in looking at it, please contact me. firstname.lastname@example.org
Strategic options Embedded model + Taught by familiar staff + Contextualised to subject + Enthuses staff + students? + Real culture change + Pedagogy locally set
York’s Enterprise connections Enterprise & Innovation Office Industry Enterprise T & L Resources York Award Millennium Volunteers Active York, STEP, BUSY Social & ‘For-profit’ Enterprise Experience Innovations Enterprise Zone Pre-University Feeder system Industry (Intrapreneurship) Enterprise (Entrepreneurship) Staff development, TLDC, FELT , VLE, Careers, Research agenda External bodies (DTI, HEFCE, HEA, LSC, NCGE) (Yorkshire Forward, Higher York, Science City York) Enterprise at York Education Process