Embedding Enterprise at York - Tony
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  • 1. Embedding Enterprise at YorkCentre for Excellence in Teaching and Learning in Enterprise
    Tony Ward, Director CETLE
    Department of Electronics
    European Association for Education in Electrical and Information Engineering
    www.york.ac.uk/enterprise
  • 2. Enterprise at York
    • 1999 – 2005 WRCE, UK Science Enterprise Challenge
    • 3. 5 year funded project
    • 4. Enterprise in STEM
    • 5. >200 Teaching resources created
    • 6. Strong brand developed
    • 7. It had its problems
    • 8. 2005 – 2010 WRCTLE, HEFCE Centre for Excellence
    • 9. 5 year funded project
    • 10. Enterprise in SSAH & STEM
    • 11. 2010 – Enterprise at York
    • 12. Relocated to the Ron Cooke Hub on new Heslington East Campus
    Slide 2 of 164
  • 13. Mission and Objectives
    • Effect a durable change in culture
    • 14. Embed enterprise in all disciplines
    • 15. Provide a physical focus
    • 16. The Enterprise Zone
    • 17. Support student enterprise activities
    • 18. Discipline focus
    • 19. Social Sciences, Arts & Humanities
    • 20. Science, Engineering & Technology
    • 21. Reward demonstrated excellence by staff
    • 22. Disseminate outcomes
  • The Enterprise Zone
  • Student & Staff activities
    • Home of student businesses in CETLE Incubator
    • 31. Student ‘proof of concept’ fund
    • 32. >1,400 students in ‘York Entrepreneurs’
    • 33. Programme of events and activities
    • 34. Curriculum development projects
    Broader activities
    • Member of European Foundation for Entrepreneurship Research
    • 35. Member of the EAEEIE ELLEIEC Thematic Network Project
    • 36. NCGE / Kauffman Scholarships
    • 37. Nanjing York Joint Centre for Enterprise & Employability
    • 38. World University Network Enterprise Strand
    • 39. Centre for Intrapreneurship Research
  • Curriculum Development Projects
    • Embedding enterprise into academic modules
    • 40. NOT Business School led
    • 41. Distributed teaching
    • 42. Bottom up
    • 43. Funded through a curriculum development budget
    • 44. Departmental enterprise champions
    • 45. Ensures sustainability
    • 46. All developed teaching materials go into the pool
    • 47. STEM subjects - 8 (WRCE) + 3
    • 48. Health Sciences - 1
    • 49. Arts and Humanities - 10
    • 50. York Award - 3
    • 51. Careers / Life Long Learning - 1
    • 52. Professional Organisational Development - 1
    • 53. Continuing Education - 2
    • 54. Colleges – 1
    • 55. Postgraduate training – 1 course
  • Confusing concepts
    Enterprise – having an idea, and taking advantage of the opportunities to make things happen
    Entrepreneurship – an activity which leads to the creation and management of a new organisation designed to pursue a unique, innovative opportunity (Hindle & Rushworth, 2000)
    Intrapreneurship- "dreamers who do," those who take hands-on responsibility for creating innovation of any kind within an organization’. (Pinchot 1999)
    University view:
    It’s not about starting a business
    It’s about developing a student who is ‘enterprising’ in whatever walk of life they choose to follow.
    Enterprise skills depend on the discipline.
    The adopted definition depends on the discipline.
    Our interpretation is flexible!
  • 56. Enterprise in Electronics
    • Department of Electronics, York – Entrepreneurial model
    • 57. Stage 1: One intervention
    • 58. First year group project
    • 59. Development of transferable skills
    • 60. Rag-bag ‘catch-all’ module
    • 61. Transformed to strong enterprise introduction module
    • 62. Improved flow and cohesion
  • Year 1 Project
    • Year 1 ‘technical’ project
    • 63. Supervision groups
    • 64. 4 – 5 students
    • 65. Never met before
    • 66. Cultural adjustment from school
    • 67. Multicultural mix
  • Year 1 Project
    • Year 1 ‘technical’ project
    • 68. Supervision groups
    • 69. 4 – 5 students
    • 70. Never met before
    • 71. Cultural adjustment from school
    • 72. Multicultural mix
  • Year 1 Project
  • 73. Year 1 Project
  • Enterprise in Electronics
    • Department of Electronics, York
    • 81. Stage 1: One intervention
    • 82. First year group project
    • 83. Development of transferable skills
    • 84. Rag-bag ‘catch-all’ module
    • 85. Transformed to strong enterprise introduction module
    • 86. Improved flow and cohesion
    • 87. Stage 2: More than one module
    • 88. Year 4 Enterprise module
  • Year 4 Enterprise
    http://www.prod-dev.com/stage-gate.shtm
    • Project Centered Learning Module
    • 89. Investigation into a real product or technology
    • 90. Real ‘Owner’
    • 91. Team activity
    • 92. Self-study
    • 93. Extensive web-based support resource
    • 94. Weekly tutorials (process)
    • 95. Ad hoc meetings with ‘Owner’
    • 96. Strong emphasis on reality
  • Enterprise in Electronics
    • Department of Electronics, York
    • 97. Stage 1: One intervention
    • 98. First year group project
    • 99. Development of transferable skills
    • 100. Rag-bag ‘catch-all’ module
    • 101. Transformed to strong enterprise introduction module
    • 102. Improved flow and cohesion
    • 103. Stage 2: More than one module
    • 104. Year 4 Enterprise module
    • 105. Stage 3: Full Integration
  • Enterprise in Electronics
    Strategic Management
    Enterprise
    Year 4
    Marketing
    Accounting and Finance
    Project Management
    People & Quality
    Year 3
    People in Technology Based Organisations
    Year 2
    Introduction to Business Management in Electronic Engineering
    Year 1
  • 106. Are we successful? How do we assess?
    What are the measures of success for enterprise related modules?
    Domain ‘technical’ knowledge
    assessment by conventional knowledge and application (appropriate cognitive level)
    +
    Enterprepreneurial ‘technical’ knowledge
    Equipped student
    Enterprising skill – a complex metacompetence / meta-behaviour
    Entrepreneurship – not a competence but a process requiring competences and behaviours – What is entrepreneurship?
    Enterprepreneurialbehaviours
    Transferable skills – through demonstration of the skill
  • 107. Integrated model of X’trapreneurship
    Act of ‘x’preneurship
    Behavioural skills
    Communications
    Judgement
    Negotiation
    Intrapreneurship
    Process innovation
    management
    Product innovation
    management
    Behavioural skills
    Motivation
    Problem solving
    Negotiation
    Team working
    Uncertainty in market place
    Opportunity in market place
    Control over resources & facilities in local environment
    Change in market place
    Imagine entrepreneurship opportunity
    Disposition to act
    Decision to act
    Creative ability
    Access to finance
    Available resources & facilities in local environment
    Technical skills
    Small business forms
    IPR
    Marketing
    Finance
    Business planning
    Legal issues
    Logistics management
    Entrepreneurship
    Establish the enterprise
    Manage the enterprise
    Technical skills
    Change management
    IPR, Marketing
    HRM, Finance
    Business planning
    Legal issues
    Logistics management
    Strategic planning
    Production management
    Quality management
    Behavioural skills
    Communications
    Negotiation
    Judgement
    Motivation
    Problem solving
    Negotiation
    Team working
    Technical skills
    Marketing
    Finance
    Strategic planning
    HRM
    Production management
    Logistics management
    Quality management
    Return to entrepreneur
  • 108. Are we successful?
    • What are the measures of success for enterprise related modules?
    • 109. Enterprise ‘Technical’ modules – assessment by conventional knowledge and application (appropriate cognitive level)
    • 110. Transferable skills – through demonstration of the skill
    • 111. Enterprising skill – a complex metacompetence
    • 112. Entrepreneurship – not a competence but a process requiring competences and behaviours
    • 113. Possibly through:
    • 114. Entrepreneurial Intent (EI) &
    • 115. Venturing Self-Efficacy (VSE)
  • Enterprise Research
    • Study of Entrepreneurial Intent and Venturing Self-Efficacy
    • 116. Statistically reliable measures of VSE & EI
    • 117. Longitudinal study of Engineering Students
    • 118. Regional Entrepreneurial Intentions Survey
    • 119. Effectiveness of Industrial Placements
    • 120. Pan European ‘Tuning’ perception analysis (Students/Staff/Employers)
    • 121. EU Project - Virtual Centre for Entrepreneurial Learning
    • 122. Bite-sized learning + Language mentoring – Quick plug for this later
    • 123. Effectiveness of teaching modules (Accounting)
    • 124. Measure for accounting and finance self-efficacy
    • 125. Comparative study of MBA v taught Masters v Undergrad methods
    • 126. Multi-institutional study
  • Are we successful?
    • What are the measures of success for enterprise related modules?
    • 127. Enterprise ‘Technical’ modules – assessment by conventional knowledge and application (appropriate cognitive level)
    • 128. Transferable skills – through demonstration of the skill
    • 129. Enterprising skill – a complex metacompetence
    • 130. Entrepreneurship – not a competence but a process requiring competences and behaviours
    • 131. Entrepreneurial Intent (EI) & Venturing Self-Efficacy (VSE)
    • 132. Questionnaire with reliable metrics
    • 133. Enterprising/Entrepreneurship:
    • 134. Outcome measure – The ability to start a business (if I want to)?
  • Other random embeds
    Palliative Care Module- Health Sciences
    History of Art – College Art Gallery
    Personal Professional Practitioner
  • 135. Your Module Challenge
    Where / What do you want to put into your curriculum
    Is the embedded model best for you?
    What are the challenges you face?
    What resources do you have/need?
    What are your learning objectives?
    Where can you develop these and how?
    What might be appropriate assessment techniques?
    Discuss in groups and report back
  • 136. Enterprise skills
    SOFT
    Working in teams, Creativity, Innovation,
    Project planning and management,
    Presentation skills, Managing meetings
    Problem solving
    HARD
    Business research, Nature of business,
    Business plan, Marketing, Product design,
    Accounting and Finance, Legal issues
    Human Resource Management
    Production, Quality & Logistics
  • 137. Wrap Up & Advertisement
    Thank you for your participation - Any questions
    EU funded ELLEIEC project
    Virtual Centre for Enterprise
    Learning in 1ECU chunks
    Currently under development
    But – if anyone is interested in looking at it, please contact me.
    tony.ward@york.ac.uk
  • 138. Strategic options
    Embedded model
    + Taught by familiar staff
    + Contextualised to subject
    + Enthuses staff + students?
    + Real culture change
    + Pedagogy locally set
    • Teaching staff not experts
    • 139. Long term sustainability
    • 140. Needs departmental champions
    Service teaching model
    + Teaching economy of scale
    + Taught by an ‘expert’
    • Timetabling complexities
    • 141. Teaching subject based
    • 142. Pedagogy set by expert (but to ‘customer’ spec?)
    • 143. Mass ‘Sheep dipping’ ?
  • York’s Enterprise connections
    Enterprise &
    Innovation Office
    Industry
    Enterprise
    T & L
    Resources
    York Award
    Millennium Volunteers
    Active York, STEP, BUSY
    Social
    &
    ‘For-profit’
    Enterprise
    Experience
    Innovations
    Enterprise Zone
    Pre-University
    Feeder system
    Industry
    (Intrapreneurship)
    Enterprise
    (Entrepreneurship)
    Staff development, TLDC, FELT , VLE, Careers, Research agenda
    External bodies
    (DTI, HEFCE, HEA, LSC, NCGE)
    (Yorkshire Forward, Higher York, Science City York)
    Enterprise at York
    Education Process