• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Embedding Enterprise at York - Tony
 

Embedding Enterprise at York - Tony

on

  • 757 views

Presentation from Inspiring Enterprise 2011

Presentation from Inspiring Enterprise 2011

Statistics

Views

Total Views
757
Views on SlideShare
757
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Embedding Enterprise at York - Tony Embedding Enterprise at York - Tony Presentation Transcript

    • Embedding Enterprise at YorkCentre for Excellence in Teaching and Learning in Enterprise
      Tony Ward, Director CETLE
      Department of Electronics
      European Association for Education in Electrical and Information Engineering
      www.york.ac.uk/enterprise
    • Enterprise at York
      • 1999 – 2005 WRCE, UK Science Enterprise Challenge
      • 5 year funded project
      • Enterprise in STEM
      • >200 Teaching resources created
      • Strong brand developed
      • It had its problems
      • 2005 – 2010 WRCTLE, HEFCE Centre for Excellence
      • 5 year funded project
      • Enterprise in SSAH & STEM
      • 2010 – Enterprise at York
      • Relocated to the Ron Cooke Hub on new Heslington East Campus
      Slide 2 of 164
    • Mission and Objectives
      • Effect a durable change in culture
      • Embed enterprise in all disciplines
      • Provide a physical focus
      • The Enterprise Zone
      • Support student enterprise activities
      • Discipline focus
      • Social Sciences, Arts & Humanities
      • Science, Engineering & Technology
      • Reward demonstrated excellence by staff
      • Disseminate outcomes
    • The Enterprise Zone
      • Bright and fresh facility
      • Teaching room
      • Microincubator
      • Resource room
      • Flexible group working space
      • Video conferenced
      • IT Support
      • Freely accessible
      • Student interns
    • Student & Staff activities
      • Home of student businesses in CETLE Incubator
      • Student ‘proof of concept’ fund
      • >1,400 students in ‘York Entrepreneurs’
      • Programme of events and activities
      • Curriculum development projects
      Broader activities
      • Member of European Foundation for Entrepreneurship Research
      • Member of the EAEEIE ELLEIEC Thematic Network Project
      • NCGE / Kauffman Scholarships
      • Nanjing York Joint Centre for Enterprise & Employability
      • World University Network Enterprise Strand
      • Centre for Intrapreneurship Research
    • Curriculum Development Projects
      • Embedding enterprise into academic modules
      • NOT Business School led
      • Distributed teaching
      • Bottom up
      • Funded through a curriculum development budget
      • Departmental enterprise champions
      • Ensures sustainability
      • All developed teaching materials go into the pool
      • STEM subjects - 8 (WRCE) + 3
      • Health Sciences - 1
      • Arts and Humanities - 10
      • York Award - 3
      • Careers / Life Long Learning - 1
      • Professional Organisational Development - 1
      • Continuing Education - 2
      • Colleges – 1
      • Postgraduate training – 1 course
    • Confusing concepts
      Enterprise – having an idea, and taking advantage of the opportunities to make things happen
      Entrepreneurship – an activity which leads to the creation and management of a new organisation designed to pursue a unique, innovative opportunity (Hindle & Rushworth, 2000)
      Intrapreneurship- "dreamers who do," those who take hands-on responsibility for creating innovation of any kind within an organization’. (Pinchot 1999)
      University view:
      It’s not about starting a business
      It’s about developing a student who is ‘enterprising’ in whatever walk of life they choose to follow.
      Enterprise skills depend on the discipline.
      The adopted definition depends on the discipline.
      Our interpretation is flexible!
    • Enterprise in Electronics
      • Department of Electronics, York – Entrepreneurial model
      • Stage 1: One intervention
      • First year group project
      • Development of transferable skills
      • Rag-bag ‘catch-all’ module
      • Transformed to strong enterprise introduction module
      • Improved flow and cohesion
    • Year 1 Project
      • Year 1 ‘technical’ project
      • Supervision groups
      • 4 – 5 students
      • Never met before
      • Cultural adjustment from school
      • Multicultural mix
    • Year 1 Project
      • Year 1 ‘technical’ project
      • Supervision groups
      • 4 – 5 students
      • Never met before
      • Cultural adjustment from school
      • Multicultural mix
    • Year 1 Project
    • Year 1 Project
      • JIT Teaching model
      • Experimental
      • ‘Fun’ activity
      • Motivational
      • Team Building
      • Work ethic
      • Behavioural development
      • Foundation to build theory upon
    • Enterprise in Electronics
      • Department of Electronics, York
      • Stage 1: One intervention
      • First year group project
      • Development of transferable skills
      • Rag-bag ‘catch-all’ module
      • Transformed to strong enterprise introduction module
      • Improved flow and cohesion
      • Stage 2: More than one module
      • Year 4 Enterprise module
    • Year 4 Enterprise
      http://www.prod-dev.com/stage-gate.shtm
      • Project Centered Learning Module
      • Investigation into a real product or technology
      • Real ‘Owner’
      • Team activity
      • Self-study
      • Extensive web-based support resource
      • Weekly tutorials (process)
      • Ad hoc meetings with ‘Owner’
      • Strong emphasis on reality
    • Enterprise in Electronics
      • Department of Electronics, York
      • Stage 1: One intervention
      • First year group project
      • Development of transferable skills
      • Rag-bag ‘catch-all’ module
      • Transformed to strong enterprise introduction module
      • Improved flow and cohesion
      • Stage 2: More than one module
      • Year 4 Enterprise module
      • Stage 3: Full Integration
    • Enterprise in Electronics
      Strategic Management
      Enterprise
      Year 4
      Marketing
      Accounting and Finance
      Project Management
      People & Quality
      Year 3
      People in Technology Based Organisations
      Year 2
      Introduction to Business Management in Electronic Engineering
      Year 1
    • Are we successful? How do we assess?
      What are the measures of success for enterprise related modules?
      Domain ‘technical’ knowledge
      assessment by conventional knowledge and application (appropriate cognitive level)
      +
      Enterprepreneurial ‘technical’ knowledge
      Equipped student
      Enterprising skill – a complex metacompetence / meta-behaviour
      Entrepreneurship – not a competence but a process requiring competences and behaviours – What is entrepreneurship?
      Enterprepreneurialbehaviours
      Transferable skills – through demonstration of the skill
    • Integrated model of X’trapreneurship
      Act of ‘x’preneurship
      Behavioural skills
      Communications
      Judgement
      Negotiation
      Intrapreneurship
      Process innovation
      management
      Product innovation
      management
      Behavioural skills
      Motivation
      Problem solving
      Negotiation
      Team working
      Uncertainty in market place
      Opportunity in market place
      Control over resources & facilities in local environment
      Change in market place
      Imagine entrepreneurship opportunity
      Disposition to act
      Decision to act
      Creative ability
      Access to finance
      Available resources & facilities in local environment
      Technical skills
      Small business forms
      IPR
      Marketing
      Finance
      Business planning
      Legal issues
      Logistics management
      Entrepreneurship
      Establish the enterprise
      Manage the enterprise
      Technical skills
      Change management
      IPR, Marketing
      HRM, Finance
      Business planning
      Legal issues
      Logistics management
      Strategic planning
      Production management
      Quality management
      Behavioural skills
      Communications
      Negotiation
      Judgement
      Motivation
      Problem solving
      Negotiation
      Team working
      Technical skills
      Marketing
      Finance
      Strategic planning
      HRM
      Production management
      Logistics management
      Quality management
      Return to entrepreneur
    • Are we successful?
      • What are the measures of success for enterprise related modules?
      • Enterprise ‘Technical’ modules – assessment by conventional knowledge and application (appropriate cognitive level)
      • Transferable skills – through demonstration of the skill
      • Enterprising skill – a complex metacompetence
      • Entrepreneurship – not a competence but a process requiring competences and behaviours
      • Possibly through:
      • Entrepreneurial Intent (EI) &
      • Venturing Self-Efficacy (VSE)
    • Enterprise Research
      • Study of Entrepreneurial Intent and Venturing Self-Efficacy
      • Statistically reliable measures of VSE & EI
      • Longitudinal study of Engineering Students
      • Regional Entrepreneurial Intentions Survey
      • Effectiveness of Industrial Placements
      • Pan European ‘Tuning’ perception analysis (Students/Staff/Employers)
      • EU Project - Virtual Centre for Entrepreneurial Learning
      • Bite-sized learning + Language mentoring – Quick plug for this later
      • Effectiveness of teaching modules (Accounting)
      • Measure for accounting and finance self-efficacy
      • Comparative study of MBA v taught Masters v Undergrad methods
      • Multi-institutional study
    • Are we successful?
      • What are the measures of success for enterprise related modules?
      • Enterprise ‘Technical’ modules – assessment by conventional knowledge and application (appropriate cognitive level)
      • Transferable skills – through demonstration of the skill
      • Enterprising skill – a complex metacompetence
      • Entrepreneurship – not a competence but a process requiring competences and behaviours
      • Entrepreneurial Intent (EI) & Venturing Self-Efficacy (VSE)
      • Questionnaire with reliable metrics
      • Enterprising/Entrepreneurship:
      • Outcome measure – The ability to start a business (if I want to)?
    • Other random embeds
      Palliative Care Module- Health Sciences
      History of Art – College Art Gallery
      Personal Professional Practitioner
    • Your Module Challenge
      Where / What do you want to put into your curriculum
      Is the embedded model best for you?
      What are the challenges you face?
      What resources do you have/need?
      What are your learning objectives?
      Where can you develop these and how?
      What might be appropriate assessment techniques?
      Discuss in groups and report back
    • Enterprise skills
      SOFT
      Working in teams, Creativity, Innovation,
      Project planning and management,
      Presentation skills, Managing meetings
      Problem solving
      HARD
      Business research, Nature of business,
      Business plan, Marketing, Product design,
      Accounting and Finance, Legal issues
      Human Resource Management
      Production, Quality & Logistics
    • Wrap Up & Advertisement
      Thank you for your participation - Any questions
      EU funded ELLEIEC project
      Virtual Centre for Enterprise
      Learning in 1ECU chunks
      Currently under development
      But – if anyone is interested in looking at it, please contact me.
      tony.ward@york.ac.uk
    • Strategic options
      Embedded model
      + Taught by familiar staff
      + Contextualised to subject
      + Enthuses staff + students?
      + Real culture change
      + Pedagogy locally set
      • Teaching staff not experts
      • Long term sustainability
      • Needs departmental champions
      Service teaching model
      + Teaching economy of scale
      + Taught by an ‘expert’
      • Timetabling complexities
      • Teaching subject based
      • Pedagogy set by expert (but to ‘customer’ spec?)
      • Mass ‘Sheep dipping’ ?
    • York’s Enterprise connections
      Enterprise &
      Innovation Office
      Industry
      Enterprise
      T & L
      Resources
      York Award
      Millennium Volunteers
      Active York, STEP, BUSY
      Social
      &
      ‘For-profit’
      Enterprise
      Experience
      Innovations
      Enterprise Zone
      Pre-University
      Feeder system
      Industry
      (Intrapreneurship)
      Enterprise
      (Entrepreneurship)
      Staff development, TLDC, FELT , VLE, Careers, Research agenda
      External bodies
      (DTI, HEFCE, HEA, LSC, NCGE)
      (Yorkshire Forward, Higher York, Science City York)
      Enterprise at York
      Education Process