Boosting Engagement Rate

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Ideas to boost the rate of engagement in social platforms

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Boosting Engagement Rate

  1. 1. Promoting the Engagement P6 Framework Social Business Strategies
  2. 2. Community Building: Is it a number game? P6 Framework
  3. 3. 1000 True Fans A 1000 True Fans- Kevin says that if an artist has about 1000 true fans, “people who are willing to spend one day’s salary a year for the artist”, it is success P6 Framework
  4. 4. Kevin’s fans There were over 5 million people who had Kevin in their cricles on Google Plus! But True Fans? P6 Framework
  5. 5. Ciphers 36% of the followers turned out to be “ciphers”- meaning, they abandoned their account P6 Framework
  6. 6. Outsourcing When you outsource your handshake! P6 Framework
  7. 7. Overkill “Nearly 50% of social network users could be fake or empty user accounts” Why? P6 Framework
  8. 8. Pet profiles! “Nearly 10% of Facebook Accounts are owned by pets, spammers. P6 Framework
  9. 9. P6 Framework
  10. 10. How many is 1000 for you? It took Sense Worldwide 10 years to build a community base of 2000 people! Numbers P6 Framework
  11. 11. Tribe “Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe” P6 Framework
  12. 12. Types of Participants Followers Evangelists Disciples Co-creators They know what you do They know and also let others know what you do They add value to what you do They do what you do on your behalf P6 Framework
  13. 13. Life Edited - Idea Contest Motivating more people to take part in the Life Edited project P6 Framework
  14. 14. Prize award P6 Framework
  15. 15. Followers P6 Framework
  16. 16. Evangelists P6 Framework
  17. 17. Disciples P6 Framework
  18. 18. Co-creators P6 Framework
  19. 19. Motivators The V.I.S.A Power P6 Framework
  20. 20. Visibility is the primary motivator P6 Framework
  21. 21. Know/comment what your friends are reading, eating, shopping, liking, sharing, what not? P6 Framework
  22. 22. What an Idea Sirji! P6 Framework
  23. 23. How Idea Cellular provides “visibility” P6 Framework
  24. 24. Socialising opportunities Idea Frames P6 Framework
  25. 25. Opportunities to exhibit altruism Citizen Journalist P6 Framework
  26. 26. P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy

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