First session of the H.Y.P.E. program: Presentations By Tom Theys & Yves Van Landeghem

2. Yves Van Landeghem Tom Theys
Saatchi & Saatchi Brussels Publicis Brussels

5. What’s a planner?

7. Why a planner?

8. Creatives

10. BUILDING A PRESENTATION

11. content
building a presentation

12. First make
your point.

13. DON’T start here

14. DO
start
here

15. Do the
Post-It wall

16. Create structure before you start
up you computer

17. Find the WHO

19. Buy, try, eat,
drink, play,
share the
product

20. Stick to the brief.
But put it
where you think.

21. Talk to people.

22. Avoid clichés

23. The ideal compromise

24. We are partners

25. Passionate about xxx

26. Simply the best taste

28. form
building a presentation

29. software
form
building a presentation

30. Does it really matter?

31. … …

33. Indispensable
presentation
program

35. Every
program
has one,
use it.

37. form
building a presentation

38. ‘Be interesting or be
invisible’
- Andy Semovitz

39. Talk sharp.

41. Or…

43. Spice it up

45. Use figures
but use
them
wisely

46. Use pictures.

47. War comes at great loss
• 107,152 civilian deaths as a result of the Iraqi conflict
• 4.404 American military forces have died on the battlefield
• Many of which leaving their families behind without a father
or a mother
• It is impossible to tell how many people are affected directly
by the war.
• Post-war trauma can lead to severals of thousands indirect
casualties in the years to come.

48. Or…

50. VS
It does depend on the picture though…

51. A picture says more
than 1000 words.
Video has 25/sec.

53. NESCAFÉ. La alegría está a tu alcance
campaign briefing
This campaign should do for digital TV what this did for VCR

54. YOUR
<
POINT

55. Make it your own
personal story.

57. presence
building a presentation

58. 1
If you hate
presenting,
just don’t.

59. 2
Choose your
fab words.

60. 3
A 100 ways
to present.

61. 4
Fill the room.

63. Guide them
through your story
BMW
Singapore

68. Pitch Theatre:
When It Makes Sense

69. The green carpet for
COMPO fertilizer

71. 5
Leave-
behinds

74. Stuff worth reading

75. Happy?

76. PART III
The Task

77. WTF?
Make a point.
Present it on December 7
Max 20 minutes
Work in team

78. Products
Cars
Detergents
Food
Services
ECO Restaurants
Clubbing
Initiatives
Regulations
Government initiatives
…

79. Pick one, then come up with a story for the
chosen brand/service/issue:
Objective:
When would you be happy with the results?
Problem/Issue:
Why aren’t we achieving these today?
Insight:
What’s the target group?
What do we know about them that helps us to
defy the issue?
Creative challenge:
What do ideas need to make happen?

80. The end result:
An attractive place for creatives to start from

81. Questions to
ask
yourselves

82. Is the story
simple
enough?

83. Are we
making
clear
choices?

84. What’s
the
‘change’
we try to
achieve?

85. Good luck!