Xperiential Marketing Conference Focuses on Engaging Audiences
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Experiential Marketing Conference, Athens 09/02/2017 Getting rid of communication fluff and speaking directly to the hearts of our audiences has become more compelling than ever. But how can you overpass common information overload and deliver tangible Xperiences which, when successful, can be so much louder than words? Experiential initiatives have quickly won their special place within strategic communications as they are nowadays much more than a "nice-to-have" add-on for an edgy campaign. They have become the "Troyan Horse" of initiatives and an evolutionary way of thinking for modern marketers and communication specialists.
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Xperiential Marketing Conference Focuses on Engaging Audiences
- 3. “Thoughts do more. Words do much. Actions do much more.” WE BELIEVE
- 4. Brands used to say…
- 6. WRONG! Technology shifted attention from the big B (brands) to the big U (users) From the big C (companies) to the big P (people) From them to YOU.
- 7. FROM BABY-BOOMERS AND GEN X, NOW WE MAINLY SPEAK TO GEN Y (MILLENIALS) & GEN Z BABY BOOMERS (50-68); 23,6% GEN X (38-49); 15,4% MILLENIALS (20- 37); 24,5% GEN Z (<19); 25,9% SWING (69+); 10,5% GENERATIONS SEGMENTATION
- 8. HOW WE NEED TO APPROACH ANY ISSUE 1. LISTEN & UNDERSTAND 2. FIND WHAT YOU WILL DO 3. DELIVER YOUR PROMISE 4. FOLLOW UP
- 11. IN FACT, AS YEARS PASSED BY… GOOGLE FACEBOOK MESSENGER YOUTUBE TWITTER INSTAGRAM PINTEREST BLOGGER LINKEDIN WIKIPEDIA WORDPRESS MYSPACE SKYPE SHAZAM SPOTIFY REDDIT FLICKR VIMEO PICASA TUMBLR BADOO TINDER HAPPN AMAZON EBAY INTERNET BLOGS & NEWSFEED EMAIL SOCIAL MEDIA PORTABLE DEVICES INTERCONNECTED
- 12. BUT MOST IMPORTANTLY WE STOPPED TALKING JUST TO ONE BEGAN PREΑCHING TO MANY
- 13. WE BEGAN GOOGLING VS. REMEMBERING POSTING VS. KEEPING HARD COPIES WATCHING VS. READING COMMENTING VS. CONSUMING RE-THINKING LIFE VS. DOING THE SAME
- 14. TOMORROW WE WILL USE MORE AUTOMATION AR & VR & MR & 3D PRINTING MACHINE LEARNING INTERNET OF THINGS (IoT) & SMART HOME TECH HUMANIZED BIG DATA (visual, empathetic, qualitative) PHYSICAL - DIGITAL INTEGRATIONS EVERYTHING ON DEMAND
- 15. Anheuser-Busch the brewery turned to the latest fad for marketers: a virtual reality experience. Mar 2016 LYNX Male grooming brand LYNX has teamed with Australian band Seekae to promote its “Black” scent, producing a live performance in pitch black that focuses on the other senses besides sight. With the tagline “A band is music, everything else is noise” Oct 2015
- 16. Be intuitive and touch the “hearts” of your audiences with ingenuity! Let’s watch a recent example of Xperiential marketing initiative. Example 1
- 18. Using creative ways to draw consumers to experience products in real life. Experiential marketing works on a simple premise. Let’s turn customers into passionate brand evangelists. Example 2
- 20. Xperience a good cause is always a good experience Let’s translate the experience from being real to being genuinely shocking. Example 3
- 22. Bringing more Xperience into Sports Marketing Let’s talk about engaging sports fans with Sponsors. Example 4
- 33. https://www.youtube.com/watch?v=OSeYd4h3JD4 Credits to: https://www.youtube.com/watch?v=H_ctcCNzyVM
- 35. But the most important thing is to learn & let the Big ones inspire you…! Example 5
- 37. “That's one small step for a man, one giant leap for mankind.” Neil Armstrong Let’s get Xperienced
- 38. Yeah! We rocked. Thank you! Let’s connect Victoria Igoumenaki vigoumenaki@pitchpr.gr facebook.com/victoria.igoumenaki linkedin.com/in/victoriaigoumenaki Nikos Dionysopoulos ndionysopoulos@xcubed.gr facebook.com/ndionysopoulos linkedin.com/in/ndionysopoulos