SlideShare a Scribd company logo
1 of 10
SEO Off Page
- A guide by Murali Kone
Selling your idea
Created in partnership with Chip and Dan Heath,
authors of the bestselling book Made To Stick, this
template advises users on how to build and deliver
a memorable presentation of a new product,
service, or idea.
1. Intro
Choose one approach to grab the audience’s
attention right from the start: unexpected,
emotional, or simple.
➔ Unexpected
Highlight what’s new, unusual, or
surprising.
➔ Emotional
Give people a reason to care.
➔ Simple
Provide a simple unifying message for
what is to come
How many languages do
you need to know to
communicate with
the rest of the world?
Tip
In this example, we’re
leading off with
something unexpected.
While the audience is
trying to come up with a
number, we’ll surprise
them with the next slide.
Just one! Your own.
(With a little help from your smart phone)
Tip
Remember. If something
sounds like common
sense, people will
ignore it.
Highlight what is
unexpected about
your topic.
The Google Translate app
can repeat anything you
say in up to NINETY
LANGUAGES from
German and Japanese to
Czech and Zulu
Tip
Don’t wait till the end of
the presentation to give
the bottom line.
Reveal your product or
idea (in this case a
translation app) up front.
2. Examples
By the end of this section, your audience
should be able to visualize:
➔ What
What is the pain you cure with your
solution?
➔ Who
Show them a specific person who
would benefit from your solution.
Meet Alberto.
He recently moved from Spain to a
small town in Northern Ireland.
He loved soccer, but feared he had no
way to talk to a coach or teammates.
Tip
Tell the audience about
the problem through a
story, ideally a person.
Click Here
Meet Marcos.
He recently opened a camera shop
near the Louvre in Paris.
Visitors to his store, mostly tourists,
speak many different languages
making anything beyond a simple
transaction a challenge.
Tip
If one example isn’t
sufficient to help people
understand the breadth
of your idea, pick a
couple of examples.
Story for illustration purposes only
A translation barrier
left Alberto feeling
lonely and hurt
Marco’s business.
Tip
Ideally, speak of people
in very different
situations, but where
each could benefit from
your solution.

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Top Free High DA PA PDF Submission Sites List 2023

  • 1. SEO Off Page - A guide by Murali Kone
  • 2. Selling your idea Created in partnership with Chip and Dan Heath, authors of the bestselling book Made To Stick, this template advises users on how to build and deliver a memorable presentation of a new product, service, or idea.
  • 3. 1. Intro Choose one approach to grab the audience’s attention right from the start: unexpected, emotional, or simple. ➔ Unexpected Highlight what’s new, unusual, or surprising. ➔ Emotional Give people a reason to care. ➔ Simple Provide a simple unifying message for what is to come
  • 4. How many languages do you need to know to communicate with the rest of the world? Tip In this example, we’re leading off with something unexpected. While the audience is trying to come up with a number, we’ll surprise them with the next slide.
  • 5. Just one! Your own. (With a little help from your smart phone) Tip Remember. If something sounds like common sense, people will ignore it. Highlight what is unexpected about your topic.
  • 6. The Google Translate app can repeat anything you say in up to NINETY LANGUAGES from German and Japanese to Czech and Zulu Tip Don’t wait till the end of the presentation to give the bottom line. Reveal your product or idea (in this case a translation app) up front.
  • 7. 2. Examples By the end of this section, your audience should be able to visualize: ➔ What What is the pain you cure with your solution? ➔ Who Show them a specific person who would benefit from your solution.
  • 8. Meet Alberto. He recently moved from Spain to a small town in Northern Ireland. He loved soccer, but feared he had no way to talk to a coach or teammates. Tip Tell the audience about the problem through a story, ideally a person. Click Here
  • 9. Meet Marcos. He recently opened a camera shop near the Louvre in Paris. Visitors to his store, mostly tourists, speak many different languages making anything beyond a simple transaction a challenge. Tip If one example isn’t sufficient to help people understand the breadth of your idea, pick a couple of examples. Story for illustration purposes only
  • 10. A translation barrier left Alberto feeling lonely and hurt Marco’s business. Tip Ideally, speak of people in very different situations, but where each could benefit from your solution.